Martech

AUGUST 9, 2024

Between 2019 and 2023, Austin’s VC-backed tech startups experienced a 23% growth in their workforces, while big tech firms grew their teams by 44%. For brands transforming, this balanced approach is crucial for keeping customer loyalty while attracting new audiences. Think of this as the Pepsi approach. Processing.

Marketing 112

Marketing Audience MarTech Ad Tech 112

Martech

JULY 24, 2023

FIFA is projecting a total audience of more than 2 billion people (an increase of at least 800,000 from the 2019 tournament) and is pricing ads and sponsorships accordingly. If FIFA does hit its income and audience goals, it will be despite many of its own actions. In 2019 they only had 12. In 2019, 14.3

Audience 97

Audience Marketing MarTech Impressions 97

AdExchanger

JULY 12, 2022

The brand only started leaning into digital ad channels in 2019, and today, it spends half its media budget on digital – a huge portion of which is reserved for TikTok. The post El Pollo Loco Launches First TikTok-Only Campaign To Boost The Brand With Younger Audiences appeared first on AdExchanger.

Audience 105

Audience Media Brand Lift 105

Martech

MAY 16, 2023

The promise of AI’s ability to deliver mass personalization and unique experiences is only realized if we focus on gaining better insight into the audience, specifically their preferences. Up to 89% of decision-makers said the content they encountered through the buying process was high quality, according to a 2019 Gartner research.

Audience 106

Audience ROI MarTech Marketing 106

Martech

MAY 16, 2023

The promise of AI’s ability to deliver mass personalization and unique experiences is only realized if we focus on gaining better insight into the audience, specifically their preferences. Up to 89% of decision-makers said the content they encountered through the buying process was high quality, according to a 2019 Gartner research.

Audience 104

Audience ROI MarTech Marketing 104

Ad Tech Daily

FEBRUARY 18, 2025

London, UK: Multilocal, a global pioneer in programmatic advertising and a specialist in audience curation today announced the launch of its refreshed brand identity. This significant update represents a pivotal chapter in Multilocals journey, aligning its evolution with the dynamic landscape of digital advertising.

Ad Tech 59

Ad Tech Audience Advertising Media 59

Martech

DECEMBER 3, 2024

Dig deeper: The 4 types of content B2B buyers want Account-based marketing is not the magic bullet Chris Golec founded Demandbase in 2006, very much under the ABM banner, and along with competitors like Engagio and Terminus, set about explaining the importance of an account-based approach to the B2B marketing audience.

Marketing 115

Marketing CPC Cookies Conversion Rate 115

Martech Series

JUNE 28, 2022

Next Coast Ventures leads the Series A round, bringing total capital raised by Audience to $12.8M. Audience , a robot-powered outbound marketing platform, announced the closing of $10 million in Series A funding led by Next Coast Ventures. million since its founding in 2019. I am blown away by the results from using Audience.

Audience 91

Audience Real Estate Marketing ROI 91

Martech Series

OCTOBER 25, 2022

With the new integration, media buyers using the Beeswax demand side platform gain direct access to CTV audiences in the U.S., As a result, Beeswax customers will have full access to programmatically acquire inventory and extend audiences to new CTV audiences at scale across the Americas in one streamlined workflow.

Demand Side Platform 89

Demand Side Platform Audience Manufacturing Advertising 89

Martech

OCTOBER 20, 2021

That’s an audience which is going to generate, in aggregate, a huge volume of data, but it’s data that requires a myriad of different responses. Discovery Plus leverages an instance of CDP and marketing automation platform Blueshift to manage and market to their strikingly diverse audience. Learn more here.

Audience 106

Audience Marketing Pop-Up MarTech 106

Martech Series

JULY 20, 2022

“Joining Informa is an opportunity to more fully realize Industry Dive’s mission to reach the vast specialist audience in all its breadth and depth,” said Industry Dive CEO and Co-Founder Sean Griffey. “Like Informa, Industry Dive champions the specialist,” said Informa Group Chief Executive, Stephen A. .

Audience 89

Audience MarTech Marketing Conversion 89

Martech

JULY 13, 2021

If it disappears without a replacement, then along with the end of 3rd party cookies, advertisers may see a dramatic shift in the effectiveness of interest-based audience targeting. FLoC is one of Google’s proposed solutions that would allow advertisers to target audiences in a more privacy-sensitive manner.

Audience 101

Audience Cookies Ad network Conversion 101

Martech Series

NOVEMBER 23, 2022

With its time-saving campaign builder, immersiion is redefining the way brands connect with their audiences in any gaming environment at scale. Immersiion is the first platform that scales in-game advertising by enabling brands to find their target audience in all gaming environments. We are excited to debut immersiion to the market.

Audience 90

Audience Advertising Rich Media Entertainment 90

Ad Monsters

APRIL 8, 2025

As a senior manager at Hulu, he led ops across the West and Midwest regions, and his role expanded significantly following Hulus acquisition by Disney in 2019. We built it to reduce fragmentation and give clients a clearer, more efficient view of audience performance. For me, its all about knowledge and adaptability, he says.

Ad Ops 64

Ad Ops Ad Server Audience Education 64

Digiday

JANUARY 19, 2023

Instead, they’re doing it in search of new audiences. It’s critical to get the tone right so we often test global creative on TikTok with our LADnation research panel, to ensure the messages are as effective as possible with our audience,” said Rebecca Tyrell, TikTok lead at LADbible Group.

Audience 95

Audience Pop-Up Entertainment Conversion 95

Digiday

MAY 20, 2024

Horizon Media’s social content agency Blue Hour Studios and talent management platform Key are partnering to develop a talent platform called Swell Audience Network, Digiday has learned. Continue reading this article on digiday.com. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.

Affiliates 89

Affiliates Audience Agency Conversion 89

Martech

APRIL 6, 2022

For marketers, this is a loss of opportunity as audiences are spread ever thinner, while finding it harder to identify content they want to engage with. The number of unique program titles increased 20%, from 646,000 to 817,000, between December 2019 and February of this year. This comes even as there are more choices than ever.

Audience 101

Audience MarTech Marketing 101

Martech Series

DECEMBER 28, 2022

For a specific niche with a small target audience, such ads are usually not recommended. Do you want to know what interests your audience and what’s next in store? One of the best things about native advertising is that advertisers can place their content in an environment where the target audience will see it.

Native Advertising 125

Native Advertising Marketing Banner Audience 125

Martech

NOVEMBER 15, 2022

Sponsorship intelligence company SponsorPulse announced a new partnership expanding its consumer data-driven Audience Network to North American brands. The insights make it possible for brands to find the right audiences in the Audience Network. Dig deeper: MiQ announces post-cookie programmatic package.

ROI 97

ROI Entertainment Cookies Audience 97

Martech

AUGUST 2, 2021

Zenith reported this week that digital ads will make up 58% of total ad spend in 2021, up from 48% in 2019 and 54% in 2020…There’s no one-size-fits-all media plan for every brand. Why we care: A marketer’s media spend should follow the audience’s behavior.

Media 113

Media MarTech Audience Marketing 113

Single Grain

NOVEMBER 22, 2019

On November 14, 2019, Instagram announced the expansion of their world-wide test in which “you'll no longer see the total number of likes and views on photos and videos posted to Feed unless they’re your own.”: How will removing likes on Instagram impact audience engagement and brand loyalty? Instagram is now hiding likes.

Media 141

Media Marketing Brand Awareness Ad network 141

TechCrunch Ads

MAY 25, 2022

The FTC and Department of Justice said that between May 2013 and September 2019, Twitter asked users for personal information to secure their accounts, but then used that information to target users with ads.

Audience 123

Audience Agency Media Advertising 123

MNTN

JUNE 9, 2023

To keep the audience they’re hemorrhaging, cable is looking to its successor for answers. CTV Means Choices for Viewers and Advertisers Alike For a while there, advertisers buying on linear TV seemed not to notice how rapidly TV’s audience was shifting. Comcast reported losing an average of 6,800 subscribers a day in Q1.

Audience 119

Audience Entertainment Advertising Marketing 119

Digiday

MARCH 4, 2024

Executives were apprehensive then, foreseeing challenges such as tracking user behavior across websites becoming more difficult, resulting in incomplete data, attribution issues, less precise audience segmentation and a less personalized browsing experience.

Cookies 100

Cookies Advertising Audience Marketing 100

Digiday

AUGUST 15, 2024

ESL’s brand refresh, announced yesterday at Intel Extreme Masters Cologne 2024 (an ESL-run “Counter-Strike” tournament), is the company’s first rebrand since 2019, when it adopted a green and yellow color palette.

Electronics 94

Electronics Audience Media Marketing 94

Martech

SEPTEMBER 8, 2021

The solutions listed in the 2019 survey were slightly different (the space, of course, changes fast), but marketing automation has topped the list two years running. In contrast, only 6% of respondents reported replacing email solutions in 2019, signaling the greater importance of email in pandemic times. Audience and intelligence.

Marketing 141

Marketing SEO Retail Finance 141

Martech

SEPTEMBER 13, 2021

“TransUnion already struck deals with media agencies to power identity solutions in the past but it was lagging behind Experian in the audience addressability space.”. TransUnion acquired Tru Optik, Signal Digital and TruSignal in 2019 and 2020.

MarTech 116

MarTech Audience Agency Marketing 116

VideoWeek

OCTOBER 11, 2022

The move marks a significant step for the streaming giant in opening up to outside measurement – BARB says it is the first industry-owned audience currency in the world which Netflix has joined. “We took a big step forward last year when we started reporting audiences to streaming services. .”

Viewability 111

Viewability Audience Conversion Advertising 111

Martech

SEPTEMBER 22, 2022

Attendance is estimated at 40,000 , a sharp decline on the 171,000 reported in 2019. In 2019, at Salesforce Connections, the CRM giant announced the launch of a CDP within the Salesforce 360 customer platform with Customer 360, its comprehensive product suite. Star guests range from Magic Johnson and Bono to the Red Hot Chili Peppers.

MarTech 104

MarTech Audience Marketing 104

Martech

NOVEMBER 9, 2022

That’s up from 32% in 2019. For one, they don’t have to be a huge hit to succeed — a niche show with a niche-sized audience of your preferred customers is perfect. Podcast popularity among B2B execs mirrors that of the U.S. Furthermore, 26% listen to podcasts every week. Big in the C-suite. Buzzsprout ]. Why we care.

Marketing 128

Marketing Information Technology ROI MarTech 128

MNTN

DECEMBER 3, 2024

The OTT Market’s Value Will Top $1T in a Few Years In 2019, the OTT market reached a value of $121.61B. OTT services give marketers a flexible and cost-effective tool for reaching niche audiences. You’ll also be able to target specific audiences and regions precisely with geotargeting. Why has the market grown so fast?

Audience 52

Audience Entertainment Advertising Marketing 52

VideoWeek

APRIL 3, 2025

Just a few weeks ago, French group Publicis acquired data and identity business Lotame, following its 2019 acquisition of Epsilon. An identity solution for a post-identity world The acquisition comes at a time when agency groups are spending heavily to grow their in-house data capabilities.

Machine Learning 52

Machine Learning Agency Media Audience 52

Martech

AUGUST 7, 2023

Our 2020 survey, which asked about replacements in 2019 — i.e. pre-pandemic — shows a much greater frequency of replacement across all major categories. To take just two examples: 41% of respondents reported replacing their CMS in 2019 (as seen in the 2020 survey), a number that has steadily dwindled to just 11% in the new survey.

MarTech 98

MarTech Marketing Audience 98

Digiday

OCTOBER 30, 2023

National Geographic was the first brand account to surpass 100 million followers on Instagram in the beginning of 2019. But maintaining that status has not necessarily been a steady ride thanks to the rapidly changing social media landscape.

Media 93

Media Audience Marketing 93

Single Grain

DECEMBER 27, 2019

Of course, none of these big podcast platforms will be lying down in 2020, so while Spotify seeks to win the hearts of Gen Z and Millennials, rival platforms will be pushing out more audio content and finding new ways to innovate and attract larger audiences. Have one CTA or topic per episode so you don't overwhelm or confuse your audience.

SEO 23

SEO Audience Pop-Up Advertising 23

MNTN

NOVEMBER 26, 2024

We’re covering everything you need to know about today’s emerging OTT technologies, so you can use them to effectively connect with your target audience. billion in 2019 , and it’s experiencing a compound annual growth rate (CAGR) of 29.4%. What Is OTT Technology? Learn more about OTT vs CTV. Request a demo to get started.

Audience 52

Audience Marketing Advertising Entertainment 52

VideoWeek

JANUARY 3, 2023

At the same time, the advertising downturn has placed added pressure on commercial broadcasters’ bugets, including ITV and RTL, amid dwindling ad revenues and depleting audience share. percent of its total commissions in 2019 to 85.1 In 2019 Netflix commissions were 26 percent unscripted, rising to 37 percent last year.

Media 116

Media Audience Advertising Marketing 116