Martech

SEPTEMBER 29, 2023

Marketers have long used technology and data to target their audiences effectively. This is the highest percentage since Cisco began tracking it in 2019. AI has now enhanced this capability, but it also raises ethical concerns. How can marketers balance innovation and privacy?

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Clearcode

JANUARY 26, 2023

They are mainly used for cross-site identification, which can then power programmatic advertising processes like audience targeting, retargeting, frequency capping, and measurement. There are 6 legal bases for collecting personal data as outlined in the GDPR. Table of Contents What Are Third-Party Cookies?

Cookies 73

Cookies First-Party Cookies GDPR Retargeting 73

Martech

SEPTEMBER 27, 2021

As head of Teemo, Grouchko was one of the very first executives to run afoul of GDPR regulations — following which he re-cast Teemo as scrupoulously compliant, an experience he now brings to Near. 2019 was the first time New York City ever hosted. “Everything is anonymized,” said Steele. A use case: World Pride.

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GDPR Marketing MarTech Audience 115

Single Grain

OCTOBER 23, 2019

Dive Deeper: The Beginner’s Guide to Crafting a Highly Effective Social Media Strategy in 2019. More and more reputation crises result from businesses' inability – including Domino's Pizza – to provide a smooth online experience for their disabled audience. Dive Deeper: The Email Marketer’s 4-Step Guide to GDPR Compliance.

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SODP

SEPTEMBER 12, 2019

Lotame , the world’s leading unstacked data solutions company that helps publishers, marketers and agencies find new customers, increase engagement, and grow revenue through audience data, today announced the launch of Lotame PDX, a new private data marketplace at DMEXCO 2019 in Cologne, Germany.

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GDPR Audience Communications Advertising 52

InMobi

JULY 24, 2018

While there was a lot going on, here are our top four lessons from Postback 2018: 1) Brands will Increasingly Reach Target Audiences through OTT devices/Smart TVs in the Future According to eMarketer, over 10 percent of all people in the world will use an over-the-top video service (think Netflix, Hulu, etc.)

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Basis

AUGUST 29, 2023

Prepare Your Data Infrastructure In light of privacy-minded regulations such as CCPA, CPRA , and GDPR, and with the rapid approach of the cookieless future , first-party data is becoming increasingly central to supporting a vibrant digital media advertising strategy. billion to $30.02 That’s an increase of over 66%!

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InMobi

DECEMBER 17, 2019

and any inferences drawn from the same used to create audience profile. CCPA vs. GDPR In many key ways, CCPA and GDPR cover similar territory. And, unlike CCPA, GDPR specifies a Data Protection Officer and data breach notifications. The law doesn’t just cover consumer data collected in 2020 and beyond.

Ad Tech 52

Ad Tech GDPR Electronics Audience 52

SODP

JULY 3, 2019

The publisher was able to boost return on ad spend by a huge 300% for advertiser, Trade Direct Insurance (TDI) following a trial of ‘Audience Match’ – one of the platform’s latest innovations designed to find more programmatic direct deals. It does this by analyzing its pool of over 1.2 billion rich consumer profiles and matching 3.5

Machine Learning 52

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InMobi

DECEMBER 19, 2019

Having access to an audience insights report based on first-party data from an independent marketplace enables marketers to discover new, high-quality audiences,” Jason Hicks, EVP of Growth at Kochava, said. What can marketers do when they have this high-quality data in place?

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Advertising Machine Learning GDPR Audience 52

MediaFuse

JUNE 6, 2019

billion and the analysts predict this number will be even bigger in 2019. In 2019 we will experience its dominance in fields such as ad sales management, reduced CPC, and dynamic creative optimization. GDPR and ePrivacy. By the end of 2018, the total was $30.09 In 2015 $17.5 Artificial Intelligence. AI is not a new trend at all.

Marketing 52

Marketing CPC CPA CPM 52

Martech

MARCH 22, 2022

Email remains a cost-effective way of reaching audiences and driving outcomes. It has a strong record of driving engagement and revenue but can also combine with other channels such as search, social and SMS marketing to reach out to the widest possible audiences. ” That’s 30% higher than pre-pandemic sentiment in 2019.

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Marketing Communications ROI Audience 117

Clearcode

OCTOBER 21, 2024

In 2018, the General Data Protection Regulation (GDPR) regulation went into effect to enhance user privacy by setting new rules for processing personal data. Apart from the GDPR in the European Union, there are a few other privacy regulations around the world that terminate how personal information can be stored and processed.

Cookies 52

Cookies Retargeting GDPR Ad Targeting 52

Clearcode

OCTOBER 21, 2024

When Google Announced its Privacy Sandbox In August 2019, Alphabet Inc.’s Protected Audience API : Supports remarketing and custom audience creation and use cases without third-party cross-site tracking. FLEDGE was rebranded in April 2023 to Protected Audience , and Google is further working on enhancing the solution.

Cookies 52

Cookies Demand Side Platform A/B Testing Audience 52

Single Grain

NOVEMBER 24, 2020

Take, for example, the European Union-based General Data Protection Regulation ( GDPR ) that took effect in May 2018. All material should be age-appropriate for the audience and must not have any non-evidence-based, offensive or deceptive claims. Dive Deeper: The Email Marketer’s 4-Step Guide to GDPR Compliance.

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Marketing GDPR Shipping Fashion 64

VideoWeek

OCTOBER 11, 2024

The company acquired PromoteIQ in 2019 but is reportedly now pushing its clients to use Criteo, a French ad tech firm. Meanwhile the newspaper is continuing to grow its audience in America, as US traffic grew by over 20 percent year-on-year. The Guardian’s audience in August sat at 21.8 Read more on VideoWeek. million.

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Video Ads Ad Tech Retail GDPR 64

PrograMetrix

AUGUST 17, 2022

Google released GA4 in its beta version in 2019, so it's been around for a while. See also: Audience Targeting 101: How to Show Your Digital Ads to the Right People. Google is serious about forcing companies to switch to GA4 because it's helping them and their users become more GDPR and CCPA compliant. Google Analytics 4 (GA4).

Advertising 52

Advertising Click Through Rate Cookies GDPR 52

VideoWeek

MARCH 1, 2024

BritBox launched in the US in 2017 and the UK in 2019, in efforts to combine British broadcaster content in the face of competition from US streaming companies. Eight consumer groups asked EU regulators to intervene in alleged GDPR breaches by Meta, accusing the tech giant of collecting vast amounts of user data without consent.

Ad Tech 52

Ad Tech GDPR Cookies Agency 52

VideoWeek

OCTOBER 13, 2023

Zeotap Launches Audience Segments Based on Telco Data Zeotap Data, a Berlin-based ad tech firm, has launched 12 audience segments called ‘Zeotap Tribes’ The segments are derived from mobile telco partnerships, analysing the data to identify shared characteristics among users.

Retail 97

Retail Agency Media Ad Tech 97

Automatad Inc.

APRIL 6, 2022

Is the Seller-defined Audiences framework better than Google Topics API? This presumably avoids legal complications under specific privacy regulations such as the GDPR. Why Seller-defined Audiences Is Better Than Google Topics API. Related Read: What Should Publishers Know About Seller Defined Audience? Publishers.

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Header Bidding Ad Exchange Impressions Audience 52

Single Grain

AUGUST 3, 2023

With dynamic creatives, advertisers use consumer data to implement creative elements that appeal to the audience better. Since 86% of consumers prefer an authentic brand image, live-action videos will create more trust between you and your audience. Finally, advertisers can grow their audience by using CTV ads.

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Display Advertising Advertising Machine Learning Video Ads 52

VideoWeek

AUGUST 26, 2022

TikTok looks to be renewing its efforts to grow its audience for its connected TV app, as the short form video app is looking to hire someone to lead user growth on CTV. The proposal emerged from a 2019 convention on climate change, comprised of 150 citizens whose names were drawn out of a hat. TikTok Signals Renewed Push into CTV.

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Brand Lift Media Agency Electronics 98

Single Grain

SEPTEMBER 12, 2019

This post has been expanded with new cold email tools for 2019. Dive Deeper: The Email Marketer’s 4-Step Guide to GDPR Compliance. It’s the only service in 2019 where you can send personalized images and videos embedded in your emails. Email is one of the very few marketing channels where you can own your audience completely.

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A/B Testing Banner Communications Marketing 92

Single Grain

JUNE 20, 2023

Welcome to the dynamic world of mobile advertising trends, where businesses can harness the power of cutting-edge technologies to engage their target audience like never before. Get ready to discover how you can stay ahead of the curve, captivate your audience and boost your ROI! Work With Us The Power of Mobile Marketing With 5.48

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Advertising Audience ROI Click Through Rate 52

VideoWeek

FEBRUARY 17, 2023

Discovery’s (WBD) free streaming service have emerged, as the company moves to broaden its audience against increasing competition for viewing share. Last month the DPA validated IAB Europe’s action plan, designed to address the regulator’s concerns about the trade group’s Transparency & Consent Framework (TCF) contravening GDPR.

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Viewability Audience Media Ad Tech 52

Martech

FEBRUARY 24, 2022

Iovox also acquired French-based WannaSpeak in 2019. Send campaign-specific messages to any segment of a target audience based on properties and include data for A/B testing and response rates. Infrastructure is deployed on Amazon Web Services (AWS) which complies with GDPR. It has 50 employees. Target customers.

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Marketing Healthcare Conversion Real Estate 98

VideoWeek

MAY 26, 2023

billion fine for unlawful practices which aren’t compliant with the EU’s General Data Protection Regulation (GDPR). While Meta has taken steps to bring these data transfers in line with the GDPR, the DPC ruled that these steps don’t go far enough to protect EU users’ data. The Week in Tech Meta Hit with €1.2 Read more on VideoWeek.

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Viewability Non-Profit Agency Ad Tech 52

Smart-Hub

JANUARY 2, 2024

Understand your target audience. So, the niche and the target audience. Since the third quarter of 2019, the share of mobile devices in total traffic has been over 50%. They should comply with the latest security and privacy standards, such as GDPR, TCF 2.0, Understand your niche. CCPA, COPPA, and Sellers.json.

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Ad Exchange CPC CPM Affiliates 60

VideoWeek

SEPTEMBER 22, 2023

The platform uses machine learning algorithms to develop audiences based on product preferences, demographic information and browsing history, the company said. But most growth is going to digital players, with TV facing challenges relating to declining linear audiences and the ongoing Hollywood strikes. Magna now forecasts 5.2

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Media Agency Advertising Machine Learning 52

VideoWeek

MARCH 3, 2023

The research noted that UK FAST channel revenue has already increased 180 times between 2019 and 2022, and is now a “weekly habit” for 15 percent of UK viewers. The companies said the partnership enables interoperability, allows marketers to reach a wider audience and raises ad revenues for publishers.

Advertising 52

Advertising Marketing Retail Ad Tech 52

Single Grain

JUNE 5, 2023

Statista ) Search advertising will continue dominating the paid media space from 2019 to 2027. Write Cream ) Image ads are the most common types of ad content that boost audience engagement. WebFX ) The top display optimization tactics are audience targeting and ad placement. billion internet users. from 2020 to 2027.

Advertising 52

Advertising Finance CPC Brand Awareness 52

Digiday

JUNE 8, 2022

ConnectID only works with Yahoo’s DSP, which provides audience activation for millions and media measurement ranging from traditional display to CTV, programmatic audio and digital out-of-home. Publicis acquired Epsilon, which has more than 8,000 employees in over 40 offices worldwide, in 2019. Who should use it? About Epsilon.

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Single Grain

DECEMBER 6, 2019

You can rent these R2-D2-like robots for $7 an hour – which is less expensive than a human security guard's wage: Just a couple years ago, Gartner analysts predicted that by 2020, AI technologies would be pervasive in almost every new software product and service – a prediction that Harvard Business Review seconded earlier in 2019.

Marketing 145

Marketing SEO Conversion Audience 145

Martech

JULY 13, 2021

If it disappears without a replacement, then along with the end of 3rd party cookies, advertisers may see a dramatic shift in the effectiveness of interest-based audience targeting. FLoC is one of Google’s proposed solutions that would allow advertisers to target audiences in a more privacy-sensitive manner.

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Audience Cookies Ad network Conversion 101

Brid.tv

NOVEMBER 17, 2023

It arose from the need among advertisers to focus their resources on the audiences that are more likely to be interested in their brand. These audiences were to be picked among a large pool of consumers using their online behavior data. This is taking place for a number of reasons. But does it really do that?

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VideoWeek

AUGUST 12, 2022

Criteo Hit with €60 Million GDPR Fine. French ad tech business Criteo has been handed a proposed €60 million fine by France’s data protection authority over violations of the General Data Protection Regulation (GDPR), following an investigation to Criteo’s collection of data, and use of data for targeted advertising.

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Advertising GDPR Banner Healthcare 98

VideoWeek

MARCH 10, 2023

In this week’s Week in Review: TikTok launches Series, UK unveils GDPR replacement, and publishers report slow revenue growth. The New York Times’ audience size was up by 113 percent year-on-year, reaching 7.5 The pilot will run for a minimum of six months. million visitors.

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