Ad Monsters

NOVEMBER 30, 2023

Chrome subsequently started filtering out ads that don’t comply with the Better Ads Standards in 2019, also making tools available to publishers to mitigate negative ad experiences on their properties. Could it be that it’s time to reassess what audiences consider intrusive or annoying ad experiences?

Machine Learning 114

Machine Learning Ad Tech Audience Mobile Ads 114

Basis

AUGUST 26, 2022

Mobile usage is through the roof. Mobile ad spending continues to soar. Mobile gaming is off the charts. Mcommerce (or mobile commerce) keeps gobbling up marketing share. So, just how much time are consumers spending on mobile? What is mobile’s share of digital ad spending? billion in 2024.

Advertising 98

Advertising Mobile Ads Retail Entertainment 98

Clearcode

JANUARY 22, 2023

Both IDs in third-party cookies and mobile IDs are used to identify individuals as they visit different websites and mobile apps. 6 Alternatives to Third-Party Cookies and Mobile IDs in AdTech and Programmatic Advertising 1. The IAB Tech Lab’s Seller Defined Audiences (SDA) 5. Self-Serve Ad Platforms 6.

Cookies 101

Cookies First-Party Cookies Audience Retargeting 101

VideoWeek

JUNE 12, 2023

As we look to the future, Nexxen is well-positioned to drive superior outcomes, through advanced audience discovery and planning tools with cross-platform capabilities that ensure incremental reach in converged linear and Connected TV, unique and exclusive data sets including ACR, and powerful, dynamic data-driven creative.”

Demand Side Platform 69

Demand Side Platform Ad Tech Ad Server Banner 69

Single Grain

JUNE 13, 2023

Work With Us Global Advertising Revenue: PPC and Social Media Ad Stats Here are the internet ad revenue statistics to help you plan your digital marketing strategy: PPC Advertising Revenue Statistics In 2023, ad spending in the digital advertising market is expected to reach $118.20 of total digital ad expenditure.

Advertising 102

Advertising Click Through Rate Display Advertising ROI 102

InMobi

JANUARY 10, 2019

Mobile ad spending and ad revenues will likely reach record highs in 2019, predicts eMarketer. LEARN MORE What’s so special about in-app mobile advertising? Why are the best of the best running in-app ad campaigns with greater frequency? And by 2020, that’s expected to jump up even higher.

Advertising 52

Advertising Marketing Mobile Ads Banner 52

InMobi

OCTOBER 13, 2020

Overall, 62% said they would be browsing and buying gifts from mobile this year, with 67% of all women saying the same thing. More Americans will be buying from mobile in 2020 than in 2019. Compared to last year, 47% said they will be buying more from mobile this year, while 44% said mobile device usage would remain the same.

Retail 52

Retail Advertising Mobile Ads Electronics 52

InMobi

NOVEMBER 27, 2018

Is recent mobile video advertising growth significant, stagnant or non-existent? Will in-app video ad spend continue to grow, or has mobile ad spending on online video in the United States and worldwide about to plateau? How will the space evolve and morph in 2019 and beyond?

Video Ads 52

Video Ads Advertising Ad Inventory Cookies 52

Adtelligent

JULY 19, 2022

Paid search advertising shows high levels of efficiency, mainly because the ad is for people already searching for this service or product. Considering that people are searching for everything via search engines, there is a potential for big audiences. They are marked as ads to avoid any confusion. Privacy concerns.

Advertising 98

Advertising Video Ads Banner Display Advertising 98

InMobi

NOVEMBER 26, 2019

In fact, in January 2019, some of the top health and fitness apps included MyFitnessPal, among others. Working Out Who Actually Uses Health and Fitness Apps Here’s a brief snapshot of the average owner of seven of the top fitness apps from January 2019: The vast majority of app owners are female. Who specifically uses these apps?

Mobile Ads 52

Mobile Ads Audience Ad Exchange Education 52

InMobi

JANUARY 22, 2019

How do mobile ad networks and exchanges determine in-app advertising rates? Understanding Different Pricing Models in Mobile App Advertising Brands and their advertising partners have a few different pricing models to choose from within the realm of in-app advertising. What in-app ad rates will brands pay throughout 2019?

CPM 52

CPM CPC Advertising Banner 52

Ad Colony

JUNE 6, 2022

million users in 2019. With growth on mobile and app usage, revenue from mobile advertising is also continuing to increase. It’s expected that revenue from mobile advertising will hit $169 billion in the U.S. Mobile Gamers are Spending Big on Virtual Goods. billion for the year.

Retail 78

Retail Manufacturing Mobile Ads Advertising 78

InMobi

JUNE 12, 2020

With in-app advertising, however, you can be a confident that you’re actually reaching your target audiences, thanks to the inherent data-driven approach to find audiences for custom needs. Furthermore, in-app targeting is consistently more accurate since it relies on mobile device IDs instead of third-party cookies.

Advertising 52

Advertising ROI Cookies Audience 52

InMobi

OCTOBER 21, 2019

Between July 2017 and September 2019, these apps have been downloaded a combined 224 million times, according to Apptopia. Even with their small screens, mobile devices are a go-to source of video entertainment content. In 2019, for the first time, people in the U.S. Users in the U.S. This year, adults in the U.S.

Mobile Ads 52

Mobile Ads Education Retargeting Audience 52

InMobi

MAY 4, 2020

And so, naturally, many advertisers are looking at how they can reach their audiences via connected TV. Now, just as we think of CTV as a natural extension of a user’s in-app time spend, we think there are four reasons why advertisers also should think similarly to reach their target audience. As eMarketer’s U.S.

Viewability 52

Viewability Audience Entertainment Mobile Ads 52

InMobi

JUNE 7, 2019

In order to appeal to customers on mobile devices today, what do CMOs and marketers need to do? Effectively reaching and communicating with mobile audiences requires more than just a responsive version of your website. People on mobile devices have very specific behaviors and expectations. Who are you trying to talk to?

Mobile Ads 40

Mobile Ads Audience Video Ads Communications 40

Basis

MARCH 22, 2023

Programmatic ad buying on CTV grew by more than 60% in percentage of impression share and percentage of spend share from 2020 to 2022. Device spend share for CTV in programmatic is 30%, leapfrogging desktop; mobile continues decline. Majority share for mobile ads served via programmatic is steady.

Advertising 98

Advertising Impressions CPM Cookies 98

InMobi

NOVEMBER 20, 2019

This data was uncovered by looking at those who have apps indicating ownership from these automakers on their mobile devices. Nissan, Subaru, Toyota, Honda and Hyundai are the only brands with websites that have audiences that are close to or over half female. 39% of its audience is female. Two-thirds of its audience is male.

Finance 52

Finance Audience Mobile Ads AutoMobile 52

Single Grain

JULY 27, 2021

In 2019, Samer Biladi , the creative director of SkeletonHD , was struggling to see an impactful ROI from his Facebook ads. Fortunately, Samer came across our advice on leveraging Facebook’s new ad automation and placement features and was able to change his approach. and delivers to your audiences. . Since 98.3%

eCommerce 52

eCommerce CPM ROI Video Ads 52

InMobi

SEPTEMBER 18, 2017

Updated July 2, 2019 Learn More About AVOC And Other Viewability Benchmarks Video consumption on mobile devices, specifically smartphones, has exploded over recent years. times more media time on mobile devices than on their desktops. Nowadays, adults are spending over 1.5

Viewability 52

Viewability Real Estate Impressions Video Ads 52

InMobi

SEPTEMBER 22, 2020

For example, over half (54%) said they spent more on household goods this summer than they did in 2019, with just 18% saying they were spending less than before. Not only will consumers willing to spend more even considering the state of the world, but they were buying the same kinds of things they were buying in 2019, 2018, etc.

Retail 52

Retail Shipping Audience Mobile Ads 52

Digital Turbine

JULY 28, 2022

However, in 2019, random tests conducted by a state drug authority stirred controversy around its baby shampoo brand, Johnson’s Baby. It also knew the fastest way to reach its intended audience of young millennial parents was via mobile. The compelling mobile creative had a total reach of 10.8

Education 40

Education Click Through Rate Banner Brand Awareness 40

InMobi

SEPTEMBER 30, 2019

These kinds of apps had mass appeal, and could conceivably be downloaded and used by at least half of the smartphone-owning audience in a more mature market like the U.S. Today, the kinds of apps coming to market have more niche audiences. According to InMobi’s 2019 Mobile Programmatic Advertising Trends report , U.S.

Advertising 52

Advertising Banner Rich Media Brand Awareness 52

Single Grain

JULY 2, 2019

People trust influencers and if they say they have started using your product and it is really good, the audience who has never heard about your brand will be encouraged to give it a try. Dive Deeper: The Ultimate Guide to Creating a High-Converting Landing Page in 2019. SEO Keyword Research Made Easy in 2019.

Native Advertising 75

Native Advertising Retargeting Conversion Rate Conversion 75

InMobi

JANUARY 26, 2017

2016 was a breathtaking year for the mobile advertising industry and it doesn’t seem to be slowing down anytime soon. Mobile ad spend is up 430% since 2013, and with over 2 billion smartphone users worldwide, it’s becoming clear that the future of digital marketing is mobile. billion) in 2015.

Marketing 52

Marketing Viewability Real Estate Mobile Ads 52

InMobi

AUGUST 4, 2021

As consumers begin to venture out of the home again, it behooves brands and retailers to offer their audiences multiple channels for buying that suit their needs. In addition, mobile is often serving an ideal media source for driving in-person shopping. Through mobile advertising, consumers can learn about new products and offers.

Retail 52

Retail Shipping Mobile Ads Media 52

InMobi

SEPTEMBER 11, 2019

This data can be leveraged to create a target audience and better optimize campaign performance." Specialized vs. Omnichannel DSPs: Market Factors to Consider As we noted in our July 2019 webinar with Adweek, consolidation continues to happen among omnichannel DSPs in the ad tech space. But how do DSPs actually work?

Demand Side Platform 52

Demand Side Platform Ad Exchange Impressions Machine Learning 52

Digital Turbine

JUNE 6, 2022

million users in 2019. With growth on mobile and app usage, revenue from mobile advertising is also continuing to increase. It’s expected that revenue from mobile advertising will hit $169 billion in the U.S. Mobile Gamers are Spending Big on Virtual Goods. billion for the year. .

Manufacturing 52

Manufacturing Retail Mobile Ads Advertising 52

InMobi

JANUARY 23, 2022

Even without individual identifiers like the IDFA, it’s still possible to target and reach the right audiences as well as measure mobile advertising performance effectively. Mobile is Like Water: We Can't Live Without It Want to reach your best audience segments at scale going forward? In the U.S.,

Banner 52

Banner Viewability Cookies Click Through Rate 52

InMobi

FEBRUARY 11, 2019

To learn more about what InMobi is doing to improve and guarantee trust and transparency throughout the mobile in-app advertising and marketing ecosystem, download our white paper on 5 Ways InMobi Ensures Trust and Transparency today. For some organizations, four out of every five dollars spent on mobile advertising is consumed by fraud.

Advertising 52

Advertising Viewability Mobile Ads Marketing 52

InMobi

AUGUST 12, 2019

According to Experian Audience Mosaics, most app users can be classified as young, working-class families and single-parent households living in small, established city residences. In looking at total app downloads across the three brands from March 2019, the vast majority occur on Thursday or Friday. What Do They Care About?

Food 52

Food Mobile Ads Ad Exchange Advertising 52

Lemonads

AUGUST 29, 2021

Just under half of the world’s population already uses a smartphone on a regular basis, so it’s safe to assume that a large portion of your audience can be engaged online. And, in some major platforms, mobile already drives more than all conversions , making this type of program a must for virtually all industries. billion by 2023.

Affiliates 52

Affiliates Marketing Audience Conversion 52

Single Grain

JUNE 20, 2023

Welcome to the dynamic world of mobile advertising trends, where businesses can harness the power of cutting-edge technologies to engage their target audience like never before. Get ready to discover how you can stay ahead of the curve, captivate your audience and boost your ROI!

Advertising 52

Advertising Audience ROI Click Through Rate 52

VideoWeek

AUGUST 18, 2023

“As such, YouTube and Google may have violated COPPA – as well as its 2019 FTC consent decree – in an egregious manner.” The Week in Tech InMobi Acquires Quantcast’s Consent Management Platform Mobile ad network InMobi has acquired Quantcast Choice, the ad tech firm’s consent management platform.

Ad Tech 52

Ad Tech Audience Agency Media 52

Single Grain

JUNE 5, 2023

Allied Market Research ) Large enterprises have a larger global digital ad spend than SMBs. Global Newswire ) Asia has 38% of the ad trade value in purchasing power parity. Finances Online ) Ads can increase brand awareness by 80%. Statista ) Search advertising will continue dominating the paid media space from 2019 to 2027.

Advertising 52

Advertising Finance CPC Brand Awareness 52

Smart-Hub

JANUARY 2, 2024

Key Success Factor Behind Programmatic Advertising Posting ads to make money effectively, you need to perform two fundamental actions. Understand your target audience. So, the niche and the target audience. Since the third quarter of 2019, the share of mobile devices in total traffic has been over 50%.

Ad Exchange 60

Ad Exchange CPC CPM Affiliates 60

InMobi

APRIL 12, 2019

Are advertisers willing to spend more than normal to reach your audience, or do they worry about their ads appearing next to questionable or objectionable content on your app? 5) What Ad Exchanges and Networks Do They Work With? A mobile ad auction, however, ideally functions just like one on eBay or at Sotheby’s.

Header Bidding 52

Header Bidding Advertising Ad Server Ad network 52