Martech

MAY 18, 2022

Video has become an effective revenue generator for brands, especially on social platforms. In fact, digital video ad spending in the U.S. Twitter receives over 2 billion video views every day, and 91% of active users watch videos on Instagram weekly. Clearly, having a video ad strategy is highly beneficial.

Advertising 108

Advertising Video Ads CPM Viewability 108

Automatad Inc.

OCTOBER 26, 2023

Online video content is booming, and so are video ads. Moreover, as digital video advertising spending grows yearly, this is a great chance for you as a web publisher to benefit from it. So, get ready to unlock the power of video ad monetization to captivate your audience and turn your website into a profit machine.

Video Ads 52

Video Ads Header Bidding Fill rate Click Through Rate 52

Single Grain

SEPTEMBER 13, 2019

This post on video marketing tips, tricks and lots of juicy stats has been updated for 2019. Including a video within a brief email and delivering content in multimedia formats can help drive response rates, improve information retention, and make your company or offer more memorable”. ~ Andy Zimmerman. 10% said video blogs.

Marketing 112

Marketing SEO Conversion Rate Banner 112

MNTN

DECEMBER 3, 2024

The OTT Market’s Value Will Top $1T in a Few Years In 2019, the OTT market reached a value of $121.61B. OTT services give marketers a flexible and cost-effective tool for reaching niche audiences. Even then, OTT ads don’t just allow you to market beyond borders. Why has the market grown so fast?

Audience 52

Audience Entertainment Advertising Marketing 52

Single Grain

DECEMBER 23, 2019

Google released 18 updates in Google Ads in the last quarter of 2019 alone, while Bing made four changes in Microsoft Advertising in the whole year. This update can provide suggestions like adding new keywords, setting estimated mainline bids, and fixing ad groups without ads or keywords.

Video Ads 96

Video Ads Machine Learning Conversion SEO 96

Single Grain

DECEMBER 18, 2019

As Statista shows, this year alone has seen no growth: A study of 200 marketers spending $100K on Facebook during October 2019 shows that: CPMs on Facebook have grown 90% YoY for marketers, and that number only continues to grow. That concern is exacerbated since 42% of marketers are spending more in 2019 than 2018.

Machine Learning 122

Machine Learning Brand Awareness Video Ads Mobile Ads 122

VideoWeek

OCTOBER 11, 2024

PayPal Launches Ad Business in Retail Media Pitch PayPal has officially launched its ads business, PayPal Ads, in the US. The division will sell digital ads using data obtained from purchases made across its US properties, with plans to sell video ads within the next year. Read more on VideoWeek.

Video Ads 64

Video Ads Ad Tech Retail GDPR 64

Single Grain

AUGUST 13, 2019

This is reflected in Amazon’s Sponsored Products Program — any seller on Amazon Seller Central, Vendor Central or Kindle Direct Publishing can participate in the Sponsored Products Program and advertise their products as sponsored ads on Amazon’s SERPs. Google Ads ’ Search Network ($2.76). Video Ads Cost. Get a quote.

Video Ads 110

Video Ads Conversion CPC Banner 110

Digiday

MAY 24, 2023

Though it has historically attracted only a small portion of video ad dollars committed to television platforms, cinema ad firm Screenvision pitched media buyers and marketers at its upfront presentation Tuesday night with the notion that it delivers a far more attentive audience than any other video or digital alternative out there.

Video Ads 69

Video Ads Media Audience Marketing 69

Martech

OCTOBER 11, 2021

When asked whether new staff were hired in conjunction with the replacement, no fewer than 43% of the respondents in the 2019 survey reported hiring a new team. At the same time, audiences were consuming much more digital content. But what was the point in running a toilet paper ad when no rolls were in stock? “We

Marketing 123

Marketing MarTech Video Ads Audience 123

Adtelligent

JULY 19, 2022

Paid search advertising shows high levels of efficiency, mainly because the ad is for people already searching for this service or product. Considering that people are searching for everything via search engines, there is a potential for big audiences. They are marked as ads to avoid any confusion. Importance.

Advertising 98

Advertising Video Ads Banner Display Advertising 98

Single Grain

JUNE 21, 2019

Facebook is one of the most popular social media platforms among people and brands – as of Q1 2019, it has 2.38 You spend a lot of your money and time creating Facebook ads, so, obviously, you want to get as much benefit as possible from your ad budget. 1) Optimize Shares and Likes on Your Facebook Ads.

A/B Testing 111

A/B Testing Audience Banner Conversion 111

Single Grain

DECEMBER 24, 2019

Facebook and Google have been dominating the digital advertising space for years now, but Amazon is at number three and growing fast: they made almost $10 billion in ad revenues in 2019, which is almost 8% of the digital ad market, and up more than 30% from the year before. were one of the first advertisers to try them.

CPC 90

CPC Shipping Video Ads Retargeting 90

Single Grain

SEPTEMBER 5, 2019

This post has been updated for 2019 with much more info to help you easily create your Facebook Retargeting Campaign! Facebook advertising is changing and one of the most notable changes is the ability to target people who’ve already engaged with your business with retargeting ads. 2) Create Your Custom Audience. NOW WITH MORE!

Retargeting 110

Retargeting Conversion Audience Banner 110

Single Grain

JUNE 13, 2023

Work With Us Global Advertising Revenue: PPC and Social Media Ad Stats Here are the internet ad revenue statistics to help you plan your digital marketing strategy: PPC Advertising Revenue Statistics In 2023, ad spending in the digital advertising market is expected to reach $118.20 of total digital ad expenditure.

Advertising 102

Advertising Click Through Rate Display Advertising ROI 102

Ad Monsters

OCTOBER 30, 2024

Earlier this year, an IAB study showed that users are mostly okay with an ad-supported open web, as long as they don’t have to pay for content. But, many publishers are walking a tightrope between monetizing their audience and offering them the optimal user experience. And what about disruptive pop-up ads? The result?

Non-Profit 101

Non-Profit Pop-Up Education Audience 101

Monetize More

MAY 8, 2023

Having to reach more of your desired audiences in a single Ad campaign has never been more simple and more exciting, thanks to Google Discovery Ads. Since its launch in 2019, Google Discovery Ads have been creating a lot of buzz. As previous customers who have interacted with the ads like making a purchase.

Audience 52

Audience A/B Testing Click Through Rate CPA 52

Martech

APRIL 3, 2024

billion monthly active users (MAU) in February 2024, up from 430 million in 2019. Many businesses run image and video ads and leave it at that, but here’s what the moderator of the company-run r/Redditmarketing says is the best practice. The more you know your audience, the better you will do — a real plus for B2B marketers. “We

Audience 95

Audience MarTech Video Ads Media 95

VideoWeek

MAY 3, 2024

In this week’s Week in Review: TF1 reports strong Q1 ad growth, Roblox rolls out video ads, and Sony and Apollo up their bid for Paramount. Percent Ad Revenue Growth After Streaming Revamp TF1 revenues were up 6.7 Initial brands deploying video ads on Roblox include e.l.f Top Stories TF1 Reports 6.6

Video Ads 52

Video Ads Ad Tech Media Audience 52

Single Grain

FEBRUARY 14, 2020

Considering that most online users nowadays no longer have the patience and time to read through an article or blog post, using creative, well-produced video content as a promotional tool is a great way to reach and engage them in no time. As of 2019, the company owns revenues of $250 million and has more than four million subscribers.

Non-Profit 141

Non-Profit Audience Entertainment Brand Awareness 141

Single Grain

SEPTEMBER 2, 2019

It’s always a good idea to understand what your competitors are providing, what messaging and offers they’re using to connect with their audience, and how you fit into the puzzle. Facebook Ads allow you to connect with niche cold audiences and create hyper-focused campaigns for audience segments that are already connected with you.

Retargeting 101

Retargeting Shipping Banner Audience 101

Single Grain

MARCH 16, 2020

It means we know that the audiences we want to reach may be scattered across various media and platforms and that some of them should be addressed directly. The greatest part of the ad spending growth in Africa is generated by mobile app installations, and games take the most significant share. What does this all mean?

Advertising 105

Advertising Marketing Ad Tech Demand Side Platform 105

Single Grain

APRIL 28, 2020

Here’s what the exact ad looked like: To retarget these people, they used Messenger drip campaigns. This reduced their cost per lead acquisition by 97% which also allowed them to reach a wider audience with the product. Think about how you can create a story and values that your target audience will remember. 3) Anheuser-Busch.

Marketing 141

Marketing Audience Media ROI 141

InMobi

DECEMBER 21, 2020

Get your complimentary copy of this report today to learn all about: Why in-app video advertising is the best way to reach people on their favorite device (i.e. The current state of in-app video ad spending beyond user-generated content like Instagram Stories. Why video views alone don’t tell the whole story.

Advertising 52

Advertising Video Ads Viewability Click Through Rate 52

Single Grain

AUGUST 23, 2019

The teller conveys a message in order to connect with other people (in this case, the target audience). You need to choose a character that makes it easy for audiences to understand your story and you need to make him or her attractive (not as in “good looking”; as in “appealing”). 3) Create “Conflict”.

Marketing 111

Marketing Audience Banner Impressions 111

Basis

SEPTEMBER 13, 2022

By 2024, programmatic CTV video ad spend is projected to sustain its solid double-digit growth and likely play an even bigger role in the broader TV advertising market. Of course, the lion’s share of programmatic video ad spending still takes place on mobile— 66.6%

Advertising 98

Advertising Cookies Rich Media Video Ads 98

Basis

SEPTEMBER 16, 2022

Priced Like It’s 2019”—what a genius line! By pairing thoughtful, timely messaging with other strategies—such as retargeting key audiences across channels —brands can ensure that consumers are getting the right message, in the right way, at the right time. One winning example is Fresh Thyme Market’s video ad, “Immerse Yourself.”

Food 98

Food Video Ads Retargeting Ad Tech 98

InMobi

MAY 4, 2020

Among ad formats that can be transacted programmatically, there’s truly one format that is gaining more mindshare among consumers and smartphone users: Video. In-app video advertising can truly captivate audiences at every stage of their journey. The top 5 categories saw over 100 percent growth in ad spends.

Video Ads 52

Video Ads Finance Viewability Entertainment 52

Basis

AUGUST 26, 2022

And now, with many of the mobile behaviors that consumers adopted toward the beginning of the pandemic looking like they are here to stay, marketers have an array of new possibilities to effectively and efficiently meet the needs, habits, and surroundings of their audience—and to build more trust-based, personalized relationships at scale.

Advertising 98

Advertising Mobile Ads Retail Entertainment 98

Single Grain

AUGUST 19, 2019

The relevance score is a useful tool for Facebook to sift through their advertisers and display ads that connect with their users. The ads that get shown are the ones that have a combination of the highest bid and the most relevant ad. A Simple Hack to Combine Facebook Ads and Google Ads. 1) Know Your Audience.

Impressions 80

Impressions Audience Banner A/B Testing 80

InMobi

OCTOBER 15, 2019

Note: Originally published in Campaign Asia on October 8, 2019. InMobi’s 2019 Mobile Programmatic Advertising report shows a synonymous trend for global in-app spends with North America alone accounting for 59%. In looking at Q2 2019, in-app programmatic spending rose by one-third in the region compared to Q2 2018.

Viewability 52

Viewability Marketing Banner Rich Media 52

Single Grain

JULY 7, 2020

This is the reason it’s an app-only platform, seeing as its core audience is the generation that cannot remember a time before the Internet, computers, and apps (they weren’t born yet!). TikTok Marketing: Types of Ads. Of course, in standard TikTok fashion, the videos can feature music and are clickable.

Marketing 122

Marketing Audience Media Impressions 122

Single Grain

JULY 20, 2021

Unless you are new to advertising, the odds are high that you’ve heard the expression “reaching the right audience at the right time” a million times. In 2020, ad impressions sold programmatically reached $129.1 Sounds like a good idea, but the website’s audience is international and the advertiser only offers local delivery.

Advertising 98

Advertising Demand Side Platform Impressions Retargeting 98

InMobi

AUGUST 23, 2018

The Current State of Mobile Video Advertising Earlier this year, we released a report, The Present and Future of Mobile Video Advertising , that highlighted how usage of mobile video ads has evolved since early 2016 through the first three months of 2018. close to half of all video ad inventory is fullscreen now. “We

Advertising 52

Advertising Video Ads Click Through Rate Conversion Rate 52

Martech Series

JUNE 21, 2022

Indivio was inspired by a desire to move the visual storytelling medium forward and redefine how brands connect with audiences using video. We were seeing a rise in appetite for video before COVID, and the pandemic only accelerated demand. Today brands across all industries use video to better engage with their audiences.

MarTech 88

MarTech ROI Audience Media 88

Single Grain

AUGUST 27, 2020

In other words, your target audience is out there – y ou’ll just need a bit of ingenuity to find innovative ways to get your brand in front of them. Here’s a rundown on their specific regulations, which went into effect in January 2019: TV, digital, print and radio ads for marijuana can only run if at least 71.6%

Marketing 94

Marketing Audience Pop-Up Pharmaceuticals 94

Single Grain

AUGUST 3, 2021

Although Hulu offers ad-free plans, 70% of users are on the cheaper ad-supported plan – which means this is a great opportunity for businesses to reach an enormous base of TV streaming audiences. Streaming TV ads are new for advertisers. streaming TV ads) in 2019, which has continued to grow sharply.

Advertising 59

Advertising Video Ads Audience Impressions 59