In-App vs. Mobile Web Advertising: Which One Is Better for Publishers
Brid.tv
JANUARY 2, 2023
Higher Conversion Rates — Statistics show that in-app advertising yields over 150% higher conversion rates than mobile web ads do. And for publishers, higher conversion rates translate to higher ad revenue. For instance, banner ads tend to be quite cheap, at around $0.20–$0.50 per impression.
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