TechCrunch Ads

JUNE 29, 2022

Such as a major complaint about its adtech which it began investigating in May 2019 — and is now being sued over for inaction. France’s data protection watchdog, the CNIL, proceeded to investigate — and fined Google $57M back in January 2019 over breaches of transparency and consent attached to how it operates Android.

GDPR 96

GDPR Cookies Banner Ad Targeting 96

InMobi

JANUARY 10, 2019

Mobile ad spending and ad revenues will likely reach record highs in 2019, predicts eMarketer. Here’s why: 1) Your Target Audience Uses Mobile Apps a Lot In 2019, the average smartphone owner in the U.S. will spend over two hours every day using apps - 134 minutes to be precise in 2019, according to eMarketer.

Advertising 52

Advertising Marketing Mobile Ads Banner 52

Ad Monsters

OCTOBER 1, 2024

It also blocks or doesn’t permit a bunch of other stuff that publishers have come to rely upon: Acceptable Ads, adblock walls, cookie-banners (CMPs), and in-house promotions (e.g., Owned by a company called eyeo, they became the dominant force that drove mainstream adblocking adoption from 2013-2019. newsletter sign-ups).

Banner 52

Banner Pop-Up Cookies Audience 52

Ad Monsters

SEPTEMBER 23, 2022

These include mediums such as ecommerce, cookie consent banners, children’s apps, and subscription sales. For example, research was conducted in 2019, only a year after the development of the GDPR. Types of Dark Patterns Unveiled. Yet, they specifically highlight the four most common dark pattern traps. .

Pop-Up 75

Pop-Up GDPR Ad Tech Cookies 75

InMobi

JANUARY 23, 2022

In addition, Google announced that it would officially phase out support for third-party cookies in Chrome by 2023. Privacy changes are not unique to mobile – third party cookies are going away for web advertising, and IP addresses may face a similar fate soon for OTT/Connected TV. Leading the charge here is mobile gaming.

Banner 52

Banner Viewability Cookies Click Through Rate 52

Basis

NOVEMBER 7, 2023

Native advertising made up just 3% of political ad spend in 2022—perhaps because, to many marketers, native feels a bit more complicated (or even intimidating) than familiar, tried-and-true ad types such as video or display banner ads. Spotify barred political and advocacy advertising in late 2019, only to re-introduce them in 2022.

Advertising 90

Advertising Education Audience Cookies 90

Single Grain

JULY 25, 2019

class="sg-content-upgrade-banner"> We’ve helped Fortune 500 companies, venture backed startups and companies like yours grow revenues faster. DMPs focus on anonymous data, such as devices, cookies and IP addresses. Customer Acquisition Trends for 2019 & Beyond (with FAQs). Click here to download it for free right now!

Retargeting 81

Retargeting Banner Data Management Platform Audience 81

Paleo AdTech

FEBRUARY 7, 2023

The latter was acquired by Cisco in 2019. Without cookies in apps, identifying users wasn’t easy; and ultimately, BlueKai adopted a probabilistic model incorporating IP address, location, OS and other signals, which was not as accurate as its browser product. And like most – all? The cost was high (eventually, Acxiom got LiveRamp).

Cookies 56

Cookies Audience Data Management Platform Banner 56

Paleo AdTech

DECEMBER 10, 2023

The latter was acquired by Cisco in 2019. Without cookies in apps, identifying users wasn’t easy; and ultimately, BlueKai adopted a probabilistic model incorporating IP address, location, OS and other signals, which was not as accurate as its browser product. And like most – all? The cost was high (eventually, Acxiom got LiveRamp).

Cookies 52

Cookies Audience Data Management Platform Banner 52

Single Grain

JULY 20, 2021

In a nutshell, the magic happens like this: Step 1: The user visits the site or application, which automatically collects the data contained in their cookies. At the same time, thanks to targeting, the ad serving on them is individualized for every new user. Step 2: The received data is sent to the SSP. Retargeting and omnichannel delivery.

Advertising 98

Advertising Demand Side Platform Impressions Retargeting 98

Single Grain

AUGUST 3, 2023

For example, some display ads worsen the user experience and result in “ banner blindness.” Look at this banner ad from Target’s Good & Gather brand as an example. Advertisers and marketers can’t collect consumer data using traditional methods like third-party cookies. How is this affecting the marketing industry?

Display Advertising 52

Display Advertising Advertising Machine Learning Video Ads 52

Single Grain

SEPTEMBER 5, 2019

class="sg-content-upgrade-banner"> We’ve helped Fortune 500 companies, venture backed startups and companies like yours grow revenues faster. DMPs focus on anonymous data, such as devices, cookies and IP addresses. Customer Acquisition Trends for 2019 & Beyond (with FAQs). Click here to download it for free right now!

Retargeting 49

Retargeting Banner Data Management Platform Audience 49

Single Grain

JUNE 20, 2023

With over 57% of consumers visiting a mobile retail app to obtain additional information about a product or service in 2019, the growing importance of mobile shopping cannot be overstated. It’s vital for businesses to provide a seamless shopping experience for mobile customers, who prioritize speed and personalization.

Advertising 52

Advertising Audience ROI Click Through Rate 52

TechCrunch Ads

MAY 10, 2022

In another major post-Brexit policy move, the government has been loudly flirting with ripping up protections for citizens’ data — or, at least, killing off cookie banners. The government’s briefing note on its legislative program itself notes that the U.K.’s data protection rules.

GDPR 51

GDPR Marketing Healthcare Banner 51

Single Grain

AUGUST 23, 2019

class="sg-content-upgrade-banner"> We’ve helped Fortune 500 companies, venture backed startups and companies like yours grow revenues faster. A Harris Poll survey from March 2019 shows that 97% of participating Millennials get at least one out of six questions on website security wrong. Click here to download it for free right now!

SEO 104

SEO Banner Conversion Conversion Rate 104

Single Grain

APRIL 28, 2020

In September of 2019, they released their first global brand campaign in 30 years with Rebuild the World : Lego had already proven itself successful in advertising with The Lego Movie : In this new campaign, they wanted to tackle issues that are bigger than the toy industry. Popeyes Chicken (@PopeyesChicken) August 19, 2019.

Marketing 141

Marketing Audience Media ROI 141

Digiday

NOVEMBER 20, 2022

With e-commerce sales soaring in recent years, thanks in part to pandemic shutdowns, and the impending death of the third-party cookie driving a need for new data collection capabilities, more marketers are turning to natural language processing (NLP) and data-driven personalization to automate customer service and gather data for ad targeting.

Marketing 69

Marketing Retail Conversion Ad Targeting 69

Digiday

OCTOBER 10, 2022

While both technologies fall under the larger banner of artificial intelligence, each clearly offers publishers different benefits – and exists at a different stage of maturity. That was a driving factor for us, especially with third-party cookies going away. That doesn’t sound like a scalable solution quite yet.

Machine Learning 69

Machine Learning Audience Ad Targeting Conversion 69

Clearcode

JANUARY 22, 2023

Ever since Google Chrome announced in January 2020 that it’ll be shutting off support for third-party cookies in the next few years, companies operating in the programmatic advertising industry have been scrambling to find reliable and effective alternatives to continue operating.

Cookies 101

Cookies First-Party Cookies Audience Retargeting 101

VideoWeek

SEPTEMBER 29, 2023

ConteX offers buyers contextual targeting capabilities, according to OpenX, designed in response to third-party cookie deprecation. Digital ad revenues were particularly strong, and nearly tripled in the UK over three years from £20 million in 2019 to £58 million last year.

Media 52

Media Non-Profit Advertising Ad Tech 52