2019, Banner and Demand Side Platform

22 Digital Marketing Trends You Can No Longer Ignore in 2019 & Beyond

Single Grain

JULY 19, 2019

This post was expanded and updated with new digital marketing trends as of July 2019. As summer 2019 approaches, the digital marketing landscape that encompasses SEO, social media, PPC, content marketing and more is witnessing a dramatic shift. Marketing is all about testing, which is why SEO A/B split testing tops our list for 2019.

Marketing

Marketing SEO Machine Learning Banner

22 Digital Marketing Trends You Can No Longer Ignore in 2019 & Beyond

Single Grain

JULY 19, 2019

This post was expanded and updated with new digital marketing trends as of July 2019. As summer 2019 approaches, the digital marketing landscape that encompasses SEO, social media, PPC, content marketing and more is witnessing a dramatic shift. Dive Deeper: AI Trends in Marketing for 2019 [Infographic]. NOW UPDATED! 3) Chatbots.

Marketing

Marketing Machine Learning Banner Conversion Rate

Event Diary: MAU 2019

InMobi

MAY 6, 2019

Mobile Apps Unlocked, the premier event for all things mobile apps and user acquisition, just wrapped up its 2019 iteration with two days of learning, insights and fun at the MGM Grand in Las Vegas. Just like last year , MAU did not disappoint in 2019! Did you miss MAU 2019? A lot of advanced DSPs can help test creatives.” “You

Header Bidding

Header Bidding Demand Side Platform ROI Banner

Tremor International Rebrands as Nexxen

VideoWeek

JUNE 12, 2023

This rebranding will see combined demand-side platforms Amobee and Tremor Video rebranded as Nexxen DSP, while Unruly will become Nexxen SSP, and Spearad will become Nexxen Ad Server. These latter two units will jointly operate under the banner of Nexxen CTRL.

Demand Side Platform

Demand Side Platform Ad Tech Ad Server Banner

How Will The Mobile App Advertising Market Evolve in 2020?

InMobi

DECEMBER 13, 2019

The mobile app advertising market grew by leaps and bounds in 2019. In North America, programmatic ad spend coming through InMobi Exchange during the first three months of 2019 was 299% greater than what came through during the same period in 2017. Why did mobile advertising spending grow in 2019? In the U.S.,

Advertising

Advertising Banner Marketing Rich Media

How to Improve Your Amazon Ads to Increase Sales

Single Grain

AUGUST 13, 2019

class="sg-content-upgrade-banner"> We’ve helped Fortune 500 companies, venture backed startups and companies like yours grow revenues faster. AdBadger reports that as of January 2019, Amazon’s regular cost per click (CPC) is usually about $0.97. 7 SEO Copywriting Tips to Increase Your Rankings in 2019. Get A Free Consultation.

Video Ads

Video Ads Conversion CPC Banner

The Ultimate Guide to Programmatic Advertising for Brands in 2021

Single Grain

JULY 20, 2021

Before we talk about them, it is important to review the ecosystem to find out what kind of advertising platforms they involve and how they are related. The main components of the programmatic ecosystem are: DSP (Demand-Side Platform) is a programmatic platform that helps advertisers buy targeted impressions from publishers in real time.

Advertising

Advertising Demand Side Platform Impressions Retargeting

In-App Mobile Video Advertising: What You Need to Know

InMobi

SEPTEMBER 19, 2019

Some food for thought from InMobi’s 2019 Mobile Programmatic Advertising Trends report : In the U.S. in Q1 2019, click-through rates (CTRs) for video ads were over 2x greater than native CTRs and over 10x greater than CTRs for banners on average. In Q1 2019, the average CTR for a video ad in the U.S.

Advertising

Advertising Viewability Video Ads Click Through Rate

InMobi's 2021 Mobile Programmatic Advertising Report is Here!

InMobi

NOVEMBER 12, 2021

In this report, programmatic advertising trends are broken down as follows: How our demand-side platform (DSP), brand and agency partners are approaching mobile programmatic advertising both globally and specifically in North America. There were 60 billion more programmatic ad requests in Q2 2021 as compared to Q1.

Advertising

Advertising Demand Side Platform Banner Retail

The WIR: ProSieben’s Ad Revenues Fall, Google Moves into FAST, and the FTC Prepares a Crackdown on Data Collection in Advertising

VideoWeek

AUGUST 12, 2022

Demand-side platform The Trade Desk seems to be weathering the ad recession storm for now, reporting in its earnings this week that total revenues were up 35 percent year-on-year in Q2. Max Schrems’ noyb Files 226 Fresh Cookie Banner GDPR Complaints. The Trade Desk Posts 35 Percent Growth in Q2. The Week for Publishers.

Advertising

Advertising GDPR Banner Healthcare

Digital Advertising Guide

Adtelligent

JULY 19, 2022

Display advertising often called “banner advertising” is a type of targeted advertising using such visuals as images, video, and text. Banners of the various sizes Interstitial ads are interactive, full-screen advertisements that fully cover the app or site’s interface. Display advertising.

Advertising

Advertising Video Ads Banner Display Advertising

Best Practices for Scaling Your Mobile Performance Advertising Campaigns

InMobi

SEPTEMBER 30, 2019

Some down-funnel demand-side platforms ensure marketing are paying only for those that actually use their app. Let’s consider a simple banner ad, for example. Originally a holdover from the desktop world, banners these days only offer reach. In the U.S., In the U.S.,

Advertising

Advertising Banner Rich Media Brand Awareness

A quick guide to in-game advertising, the next game changer for marketers

illumin

DECEMBER 14, 2023

This provides a more engaged experience for consumers instead of typical in-app advertisements, pop-ups, or banners commonly seen in mobile games. Native banners Native banners are embedded and added as part of the game’s content and blend seamlessly into the background for an unobtrusive ad experience.

Advertising

Advertising Marketing Banner Pop-Up

A quick guide to in-game advertising, the next game changer for marketers

illumin

DECEMBER 14, 2023

This provides a more engaged experience for consumers instead of typical in-app advertisements, pop-ups, or banners commonly seen in mobile games. Native banners Native banners are embedded and added as part of the game’s content and blend seamlessly into the background for an unobtrusive ad experience.

Advertising

Advertising Marketing Banner Pop-Up

How to Choose the Best App Monetization Platform for In-App Advertising

InMobi

APRIL 12, 2019

There are a lot of different players within the mobile app advertising ecosystem , from agency trading desks and demand-side platforms to third-party verification providers, supply-side platforms and everyone else in between. Before choosing an advertising solution, be sure to ask these 15 crucial questions.

Header Bidding

Header Bidding Advertising Ad Server Ad network

6 Alternatives to Third-Party Cookies and Mobile IDs in AdTech

Clearcode

JANUARY 22, 2023

Typically, an AdTech company, such as a supply-side platform (SSP) or demand-side platform (DSP) , will create a third-party cookie either by placing their code on a website or via a process called piggybacking. 2019: Firefox releases its Enhanced Tracking Prevention (ETP) features. – Clearcode 3.

Cookies

Cookies First-Party Cookies Audience Retargeting

AdTech Trends

22 Digital Marketing Trends You Can No Longer Ignore in 2019 & Beyond

22 Digital Marketing Trends You Can No Longer Ignore in 2019 & Beyond

Trending Sources

Event Diary: MAU 2019

Tremor International Rebrands as Nexxen

How Will The Mobile App Advertising Market Evolve in 2020?

How to Improve Your Amazon Ads to Increase Sales

The Ultimate Guide to Programmatic Advertising for Brands in 2021

In-App Mobile Video Advertising: What You Need to Know

InMobi's 2021 Mobile Programmatic Advertising Report is Here!

The WIR: ProSieben’s Ad Revenues Fall, Google Moves into FAST, and the FTC Prepares a Crackdown on Data Collection in Advertising

Digital Advertising Guide

Best Practices for Scaling Your Mobile Performance Advertising Campaigns

A quick guide to in-game advertising, the next game changer for marketers

A quick guide to in-game advertising, the next game changer for marketers

How to Choose the Best App Monetization Platform for In-App Advertising

6 Alternatives to Third-Party Cookies and Mobile IDs in AdTech

Stay Connected