Single Grain

JULY 31, 2019

UPDATED FOR 2019! Mobile devices play a key role in the overall growth of the digital marketing spend worldwide. Forget just banner ads – mobile advertising formats today include SMS text messages, interactive ads, rich-media ads, push notifications , click-to-call ads and in-app interstitials. Get A Free Consultation.

Advertising 100

Advertising Mobile Ads Banner Rich Media 100

Single Grain

SEPTEMBER 9, 2019

Here are the 7 ranking factors that will most efficiently move the needle for your business in 2019. This will set you up for success not only in 2019, but also for the future. class="sg-content-upgrade-banner"> We’ve helped Fortune 500 companies, venture backed startups and companies like yours grow revenues faster.

SEO 92

SEO Banner Marketing ROI 92

Single Grain

JUNE 5, 2019

Creating a marketing plan is one of the best things you can do for your business or organization. A marketing plan allows you to better focus your resources while helping you come up with a manageable plan to grow your business. The Marketing Strategy. Are you breaking into an entirely new market segment?

Marketing 68

Marketing Banner Conversion Public Relations 68

Martech Series

DECEMBER 28, 2022

Considered a big part of modern marketing, native ads play a vital role in today’s digital marketing mix. Marketing Technology News: Data Privacy Implications for Online Advertisers. Marketing Technology News: The Top 4 Things Brands Should Keep in Mind Ahead of the Holidays. Native ads are ad-blocker-friendly.

Native Advertising 125

Native Advertising Marketing Banner Audience 125

Single Grain

JUNE 13, 2019

class="sg-content-upgrade-banner"> We’ve helped Fortune 500 companies, venture backed startups and companies like yours grow revenues faster. Why Market on Pinterest? class="sg-content-upgrade-banner"> We’ve helped Fortune 500 companies, venture backed startups and companies like yours grow revenues faster. households.

Advertising 96

Advertising Banner Audience SEO 96

Single Grain

SEPTEMBER 13, 2019

This post on video marketing tips, tricks and lots of juicy stats has been updated for 2019. Attention and brand trust are two things that marketers always incorporate in their marketing plans – and video is an efficient way to that happen. They discovered the following: 87% use video in their marketing strategy.

Marketing 112

Marketing SEO Conversion Rate Banner 112

Single Grain

JUNE 27, 2019

Social media marketing has historically been an island of its own: We seldom see it integrated into other digital marketing channels, like SEO or content. class="sg-content-upgrade-banner"> We’ve helped Fortune 500 companies, venture backed startups and companies like yours grow revenues faster. Get A Free Consultation.

Media 111

Media Marketing SEO Banner 111

Single Grain

JUNE 24, 2019

Normally, I tell these people “sorry, most marketing campaigns don’t work like that.” Buzz marketing, however, is as close as you can get to trying to create viral content, but it’s more reliable and typically has longer-lasting benefits than a single campaign that goes boom. So What Exactly Is Buzz Marketing? Dive Deeper: .

Marketing 105

Marketing Banner Audience Media 105

Single Grain

SEPTEMBER 10, 2019

Content marketing has been growing exponentially in popularity and there are now over 500 million blogs on the Internet (1.6 As with any great marketing channel, content marketing has become saturated and is less effective in 2019 than it was ten years ago. 3) Develop Content Marketing Goals.

Marketing 112

Marketing A/B Testing SEO Banner 112

InMobi

MAY 6, 2019

Mobile Apps Unlocked, the premier event for all things mobile apps and user acquisition, just wrapped up its 2019 iteration with two days of learning, insights and fun at the MGM Grand in Las Vegas. Just like last year , MAU did not disappoint in 2019! That’s right: real, live people like you and me. There’s too much fraud.

Header Bidding 52

Header Bidding Demand Side Platform ROI Banner 52

Single Grain

APRIL 28, 2020

This post about the best digital marketing campaigns you can learn from has been updated with fresh examples for 2020. Bonus Material : Discover the unorthodox digital marketing campaigns we use to generate predictable traffic, leads, clients and revenue (even during uncertain times). 31 Top Digital Marketing Campaign Examples.

Marketing 141

Marketing Audience Media ROI 141

Single Grain

JUNE 19, 2019

The Internet has become the great leveler when it comes to marketing. No matter how large or small your business is, there are a wide variety of ways that you can get a big impact from a well-planned and well-executed digital marketing strategy. Dive Deeper: Email Marketing vs. Chatbot Marketing: The Ultimate Showdown.

SEO 111

SEO Marketing Banner Pop-Up 111

Single Grain

JUNE 25, 2019

What's more, the majority of users follow brands on social media to better understand their products, which also means they are ready to buy in-app, according to a Marketing Week report: Shopping on social media is getting more and more popular, so brands need to offer an easier experience for customers. 1) Sell Solutions, Not Products.

Banner 80

Banner Media Education Brand Awareness 80

Single Grain

JULY 25, 2019

With the rise of Big Data and Artificial Intelligence, marketers have more powerful analytics tools at their disposal than ever before. Data-backed customer insights can be used to enhance marketing efforts at every stage of the funnel, and one of the most effective tactics is using predictive analytics. Marketing Percentage of CAC.

Marketing 93

Marketing ROI Machine Learning Banner 93

Single Grain

AUGUST 23, 2019

The best marketers in the world leverage the power of storytelling to improve branding and conversion rates. What do stories have to do with marketing? class="sg-content-upgrade-banner"> We’ve helped Fortune 500 companies, venture backed startups and companies like yours grow revenues faster. Get A Free Consultation.

Marketing 111

Marketing Banner Audience Impressions 111

Single Grain

SEPTEMBER 27, 2019

Does marketing AI feel too buzzwordy to you? But despite all this apparent popularity, do you still wonder how necessary Artificial Intelligence really is for marketers? According to eMarketer, 70% of business leaders expect marketing AI to be critical for the future success of their businesses. Get A Free Consultation.

Machine Learning 103

Machine Learning Marketing Banner Fashion 103

InMobi

NOVEMBER 14, 2019

What are the biggest mobile app monetization trends of 2019 and 2020? What we found was that while in-app header bidding adoption was nascent, it was already providing real benefits to the mobile apps where it was in place, and thus was likely to be included in everyone’s business models in 2019. So did our prediction come true?

Header Bidding 52

Header Bidding Ad Exchange Banner Audience 52

Single Grain

JULY 22, 2019

In the past, we’ve written about affiliate marketing , as well as the various pitfalls and benefits that come along with it. As an affiliate marketer, you earn commissions by sending traffic to other companies’ promotions. That’s where performance marketing comes in. What Is Paid Performance Marketing?

Marketing 85

Marketing Affiliates ROI Conversion Rate 85

Single Grain

AUGUST 6, 2019

This post has been updated for 2019. Some business owners are moving away from the term “marketing funnel” because they think it’s too mechanical or simplistic to describe the lead nurturing sequence by which customers move from awareness to purchase. What Is a Marketing Funnel? Example 1 : A Not-so-effective Marketing Funnel.

Marketing 112

Marketing SEO Banner Conversion 112

Single Grain

APRIL 15, 2021

The price that your NFT gets depends on your marketing strategy, which is created by NFT experts who build a community of users, reap numerous influencers, leverage content marketing, and use social media to encourage more bids. Book My Free NFT Marketing Consultation. Related Content: * What Is Blockchain Digital Marketing? *

Non-Profit 131

Non-Profit Marketing SEO Education 131

Single Grain

AUGUST 27, 2020

If you own a business or work as a marketer for any industry with strict regulatory considerations – such as cannabis, which we'll use as our example, alcohol and tobacco – you are painfully aware of the limitations in how these companies can be marketed. Marketing Consultation . No banners on mass-market websites.

Marketing 94

Marketing Audience Pop-Up Pharmaceuticals 94

Single Grain

SEPTEMBER 11, 2019

This post on pillar content has been updated for 2019 and beyond. Where many marketers go wrong is prioritizing quantity over quality, and pumping out short content pieces every day because they think it’s going to bring in more traffic. 9 Effective SEO Techniques to Drive Organic Traffic in 2019. Get A Free Consultation.

Audience 111

Audience SEO Banner Click Through Rate 111

Single Grain

SEPTEMBER 12, 2019

This post was expanded for 2019 with new tactics for growing your business with influencer marketing. What Is Influencer Marketing? Why Brands Rely on Influencer Marketing. How to Become a Social Media Marketing Influencer. How to Become a Social Media Marketing Influencer. What Is Influencer Marketing?

Marketing 101

Marketing ROI Audience SEO 101

Single Grain

NOVEMBER 22, 2019

Visual content can certainly boost engagement and brand memorability, but only if you create an effective visual marketing strategy. The first one was in July 2018 and the second one happened in March 2019. 9 Effective SEO Techniques to Drive Organic Traffic in 2019. Overlooked SEO: Optimizing Images and Video For Search.

Conversion 133

Conversion SEO Retargeting Mobile Search 133

Single Grain

AUGUST 14, 2019

It's not merely about re-marketing your old content for new clicks and conversions. Content repackaging is the marketing tactic that aims at giving your audience a new way to consume information. class="sg-content-upgrade-banner"> We’ve helped Fortune 500 companies, venture backed startups and companies like yours grow revenues faster.

Banner 111

Banner Marketing Media Brand Awareness 111

Single Grain

SEPTEMBER 6, 2019

class="sg-content-upgrade-banner"> We’ve helped Fortune 500 companies, venture backed startups and companies like yours grow revenues faster. Digital marketing is bigger than ever and Google sits at the pinnacle of the market. You will also learn some amazing facts and stats about the tech giant that Google has become.

Banner 98

Banner Advertising Marketing 98

Single Grain

JUNE 21, 2019

Facebook is one of the most popular social media platforms among people and brands – as of Q1 2019, it has 2.38 class="sg-content-upgrade-banner"> We’ve helped Fortune 500 companies, venture backed startups and companies like yours grow revenues faster. 6 Facebook Ad Hacks Crushing It in 2019. Get A Free Consultation.

A/B Testing 111

A/B Testing Audience Banner Conversion 111

Single Grain

JUNE 18, 2019

AI is already revolutionizing business through digital marketing and data analysis, but it is also making it easier for organizations to bring on great talent. class="sg-content-upgrade-banner"> We’ve helped Fortune 500 companies, venture backed startups and companies like yours grow revenues faster. Get A Free Consultation.

Machine Learning 106

Machine Learning Banner Impressions SEO 106

InMobi

OCTOBER 15, 2019

Note: Originally published in Campaign Asia on October 8, 2019. When it comes to reaching and engaging consumers on mobile, programmatic has firmly emerged as the preferred channel for digital marketers. However, what is encouraging is that half of the top markets across the globe are from Asia Pacific.

Viewability 52

Viewability Marketing Banner Rich Media 52

Martech Series

SEPTEMBER 29, 2022

Purchasing behavior will continue to be available prior to 2019 with previous panel standards. Marketing Technology News: Littledata Releases White Paper on Trends in First-Party Data for Ecommerce. Panelists also need to meet a retailer diversity threshold (averaging 50+ banners per year).

Retail 84

Retail Banner eCommerce Food 84

InMobi

JANUARY 10, 2019

The very best marketers - the ones that always hit their goals and move the business forward - advertise in mobile apps. That’s why the in-app advertising market is red hot right now. Mobile ad spending and ad revenues will likely reach record highs in 2019, predicts eMarketer.

Advertising 52

Advertising Marketing Mobile Ads Banner 52

Single Grain

JULY 4, 2019

As the American Marketing Association defines it: “A brand is a name, term, design, symbol or any other feature that identifies one seller’s good or service as distinct from those of other sellers.”. The Complete Guide to Brand Building (Must-Read for Digital Marketers). 16 Branding Trends to Increase Awareness in 2019.

ROI 106

ROI Banner Audience Marketing 106

Single Grain

OCTOBER 9, 2019

All this aside from the grind of getting a decent flow of traffic to your virtual store by numerous digital marketing strategies such as content marketing , SEO and paid advertising. class="sg-content-upgrade-banner"> We’ve helped Fortune 500 companies, venture backed startups and companies like yours grow revenues faster.

Conversion 100

Conversion SEO Banner Click Through Rate 100

Single Grain

JULY 24, 2019

class="sg-content-upgrade-banner"> We’ve helped Fortune 500 companies, venture backed startups and companies like yours grow revenues faster. The language filter is particularly helpful because you can see if brands are publishing content in other languages, which could help you find new markets you might not have previously considered.

SEO 97

SEO Banner Click Through Rate Marketing 97

Single Grain

OCTOBER 3, 2019

class="sg-content-upgrade-banner"> We’ve helped Fortune 500 companies, venture backed startups and companies like yours grow revenues faster. class="sg-content-upgrade-banner"> We’ve helped Fortune 500 companies, venture backed startups and companies like yours grow revenues faster. But you don’t have to. Get A Free Consultation.

Click Through Rate 111

Click Through Rate Retargeting A/B Testing CPC 111

Single Grain

OCTOBER 1, 2019

class="sg-content-upgrade-banner"> We’ve helped Fortune 500 companies, venture backed startups and companies like yours grow revenues faster. As Justin Aldridge, Technical Director at SEO specialists Artemis Marketing, says: “It makes complete sense. How Artificial Intelligence Is Revolutionizing the Digital Marketing Sphere.

SEO 108

SEO Conversion A/B Testing Conversion Rate 108

Martech Series

OCTOBER 4, 2022

LoopMe has had a banner year of global growth, despite economic market uncertainty, and we are confident that de Nardis’ expertise will guide our continued success in providing advertising value for our many brand, agency and publisher clients worldwide.”. Marketing Technology News: Finding the Communication Sweet Spot.

Machine Learning 89

Machine Learning Impressions MarTech Banner 89