VideoWeek

JUNE 12, 2023

This rebranding will see combined demand-side platforms Amobee and Tremor Video rebranded as Nexxen DSP, while Unruly will become Nexxen SSP, and Spearad will become Nexxen Ad Server. These latter two units will jointly operate under the banner of Nexxen CTRL.

Demand Side Platform 69

Demand Side Platform Ad Tech Ad Server Banner 69

InMobi

JANUARY 22, 2019

How do mobile ad networks and exchanges determine in-app advertising rates? Understanding Different Pricing Models in Mobile App Advertising Brands and their advertising partners have a few different pricing models to choose from within the realm of in-app advertising. Contrast banner ads with video ads.

CPM 52

CPM CPC Advertising Banner 52

InMobi

JANUARY 10, 2019

Mobile ad spending and ad revenues will likely reach record highs in 2019, predicts eMarketer. LEARN MORE What’s so special about in-app mobile advertising? Why are the best of the best running in-app ad campaigns with greater frequency? And by 2020, that’s expected to jump up even higher.

Advertising 52

Advertising Marketing Mobile Ads Banner 52

InMobi

OCTOBER 13, 2020

Overall, 62% said they would be browsing and buying gifts from mobile this year, with 67% of all women saying the same thing. More Americans will be buying from mobile in 2020 than in 2019. Compared to last year, 47% said they will be buying more from mobile this year, while 44% said mobile device usage would remain the same.

Retail 52

Retail Advertising Mobile Ads Electronics 52

VideoWeek

AUGUST 12, 2022

French ad tech business Criteo has been handed a proposed €60 million fine by France’s data protection authority over violations of the General Data Protection Regulation (GDPR), following an investigation to Criteo’s collection of data, and use of data for targeted advertising. News Corp Bucks Trend with Growing Ad Revenues.

Advertising 98

Advertising GDPR Banner Healthcare 98

Brid.tv

JANUARY 2, 2023

CPMs also differ depending on the in-app mobile ad format. For instance, banner ads tend to be quite cheap, at around $0.20–$0.50 On the other hand, rewarded video ads can earn around $12–$13. Ad Format Rewarded Video Ads Interstitial Ads Banner Ads Android $13 $10.2 iOS $12.5 $8.9

Advertising 52

Advertising Banner Conversion Rate Video Ads 52

InMobi

NOVEMBER 27, 2018

Is recent mobile video advertising growth significant, stagnant or non-existent? Will in-app video ad spend continue to grow, or has mobile ad spending on online video in the United States and worldwide about to plateau? The answer is clear: Advertisers love video ads. Publishers love video ads.

Video Ads 52

Video Ads Advertising Ad Inventory Cookies 52

Single Grain

JULY 2, 2019

class="sg-content-upgrade-banner"> We’ve helped Fortune 500 companies, venture backed startups and companies like yours grow revenues faster. class="sg-content-upgrade-banner"> We’ve helped Fortune 500 companies, venture backed startups and companies like yours grow revenues faster. SEO Keyword Research Made Easy in 2019.

Native Advertising 75

Native Advertising Retargeting Conversion Rate Conversion 75

InMobi

AUGUST 15, 2019

Download the 2019 Mobile Programmatic Advertising Report Today! We don’t know which financial services marketer said this to Digiday in 2017, but perhaps no quote so appropriately sums up how many marketers and advertisers feel about programmatic ad buying today. In Q1 2019, U.S. GET REPORT

Click Through Rate 40

Click Through Rate Advertising Banner Mobile Ads 40

InMobi

MAY 21, 2019

Percentage of total digital consumer spending coming from mobile: Close to 40 percent of all e-commerce sales originate from mobile devices. More than four out of every five smartphone owner uses their mobile device while shopping in a brick-and-mortar store. When will mobile become more popular than TVs? billion by 2022.

Advertising 52

Advertising Video Ads Mobile Ads Viewability 52

InMobi

SEPTEMBER 30, 2019

For performance marketers, the best ones leverage all the best that mobile has to offer, and have a clear purpose in mind. Let’s consider a simple banner ad, for example. Originally a holdover from the desktop world, banners these days only offer reach. In the U.S., In the U.S.,

Advertising 52

Advertising Banner Rich Media Brand Awareness 52

Digital Turbine

JULY 28, 2022

However, in 2019, random tests conducted by a state drug authority stirred controversy around its baby shampoo brand, Johnson’s Baby. The company reached out to its mobile-savvy target audience of young parents via their smartphones with a compelling mobile ad unit that simulated their shopping experience.

Education 40

Education Click Through Rate Banner Brand Awareness 40

Single Grain

JUNE 5, 2023

Allied Market Research ) Large enterprises have a larger global digital ad spend than SMBs. Global Newswire ) Asia has 38% of the ad trade value in purchasing power parity. Finances Online ) Ads can increase brand awareness by 80%. Statista ) Search advertising will continue dominating the paid media space from 2019 to 2027.

Advertising 52

Advertising Finance CPC Brand Awareness 52

Lemonads

AUGUST 29, 2021

And, in some major platforms, mobile already drives more than all conversions , making this type of program a must for virtually all industries. Pros and Cons of Mobile Affiliate Marketing Spending on mobile ads surpassed 189 billion US dollars in 2019 , plus some believe that this number will rise to 240 billion in 2022.

Affiliates 52

Affiliates Marketing Audience Conversion 52

InMobi

APRIL 12, 2019

By serving as a pre-ordained list, app-ads.txt specifies precisely who is allowed to buy and place ads on your app, helping to keep nefarious activity at bay. 6) What Ad Formats Do They Support? A mobile ad auction, however, ideally functions just like one on eBay or at Sotheby’s.

Header Bidding 52

Header Bidding Advertising Ad Server Ad network 52

Single Grain

JUNE 20, 2023

The Importance of Mobile Commerce Mobile commerce, or m-commerce (and mcommerce), is the segment of e-commerce that involves shopping through mobile devices and has become essential these days. As mobile commerce continues to grow, businesses must adapt their strategies to stay ahead of the curve.

Advertising 52

Advertising Audience ROI Click Through Rate 52

InMobi

JANUARY 23, 2022

Leading the charge here is mobile gaming. And time spent playing mobile games is expected to rise by 17% between 2019 and 2023, eMarketer predicts. For example, InMobi’s own data has found that, compared to the average click-through rate (CTR) for banner ads, vertical videos perform 11x better.

Banner 52

Banner Viewability Cookies Click Through Rate 52

Clearcode

JANUARY 22, 2023

One of the main features of the cookie law was that websites had to display a banner to inform its visitors that they would create a cookie during the visitor’s session on the website. 2006: Popular ad-blocking software, Adblock Plus, launches. 2019: Firefox releases its Enhanced Tracking Prevention (ETP) features.

Cookies 101

Cookies First-Party Cookies Audience Retargeting 101