2019 Banner Viewability 
InMobi
SEPTEMBER 17, 2019
Here’s what you need to know about mobile ad viewability today. When running mobile advertising campaigns, whether in mobile apps or on mobile web, mobile ad viewability is key. desktop and mobile) environments, it’s critically important to prioritize and measure viewable ad rates. Here’s what the data reveals.
InMobi
MAY 21, 2018
Learn How InMobi Stacks Up to the Industry When It Comes to Video Viewability for Mobile App Advertising Mobile video advertising, especially in-app, has a proven track record. It yields click-through rates that are 56% better than banners and 34% better than native ads. In Q2 2018, InMobi's total viewable rate globally was 72%.
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InMobi
SEPTEMBER 19, 2019
Some food for thought from InMobi’s 2019 Mobile Programmatic Advertising Trends report : In the U.S. in Q1 2019, click-through rates (CTRs) for video ads were over 2x greater than native CTRs and over 10x greater than CTRs for banners on average. In Q1 2019, the average CTR for a video ad in the U.S.
InMobi
OCTOBER 15, 2019
Note: Originally published in Campaign Asia on October 8, 2019. InMobi’s 2019 Mobile Programmatic Advertising report shows a synonymous trend for global in-app spends with North America alone accounting for 59%. In looking at Q2 2019, in-app programmatic spending rose by one-third in the region compared to Q2 2018.
Single Grain
JUNE 13, 2023
Luisa Zhou ) During the first half of 2022, the global viewability rate for mobile web display ads reached 66.9%, indicating that nearly 67% of display ads on the mobile web were visible during that period. Neal Schaffer ) Since 2019, the global influencer market has more than doubled. This represents a growth of 3.6 to reach $165.84
InMobi
NOVEMBER 27, 2018
Even as the attention spans of the users of mobile devices shrink, more and more people watch video ads and respond to them at much higher rates than they do other formats like banner ads. How will the space evolve and morph in 2019 and beyond? The answer is clear: Advertisers love video ads. Publishers love video ads.
InMobi
DECEMBER 21, 2020
In Q4 2018 and Q1 2019, video ad spending in the U.S. After all, videos are inherently much more visible than smaller ad formats like banners, which ensures both improved viewability and engagement. that had interactive end cards went from 10% in 2018 to 60% in 2019. between 2017 and 2018.
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