Single Grain

APRIL 28, 2020

This post about the best digital marketing campaigns you can learn from has been updated with fresh examples for 2020. Bonus Material : Discover the unorthodox digital marketing campaigns we use to generate predictable traffic, leads, clients and revenue (even during uncertain times). 31 Top Digital Marketing Campaign Examples.

Marketing 141

Marketing Audience Media ROI 141

Single Grain

JUNE 24, 2019

Normally, I tell these people “sorry, most marketing campaigns don’t work like that.” Trying to spend a lot of time creating viral campaigns by being edgy or controversial can even backfire on brands who get so caught up in rapid expansion they forget to nurture the relationships they already have. So What Exactly Is Buzz Marketing?

Marketing 105

Marketing Banner Audience Media 105

Single Grain

SEPTEMBER 10, 2019

Content marketing has been growing exponentially in popularity and there are now over 500 million blogs on the Internet (1.6 As with any great marketing channel, content marketing has become saturated and is less effective in 2019 than it was ten years ago. 3) Develop Content Marketing Goals. Is it brand awareness?

Marketing 112

Marketing A/B Testing SEO Banner 112

Single Grain

JANUARY 15, 2020

Channels like social media, email, SEO and PPC play a vital role in bringing in a constant flow of prospects, as the following statistics show: 61% of marketers say generating traffic and leads is their top challenge. 27% of marketers have reported below-average CPLs (cost-per-lead) for both social media and email marketing.

Media 132

Media Marketing SEO ROI 132

Single Grain

MARCH 16, 2020

As advertising trends evolve, we marketers have become much smarter. Here are the seven top digital advertising trends that every marketer should know in 2020. Book My Free Marketing Consultation . This was probably the first most memorable DTC marketing campaign implemented by a large company in the 1990s.

Advertising 105

Advertising Marketing Ad Tech Demand Side Platform 105

Single Grain

JUNE 25, 2019

What's more, the majority of users follow brands on social media to better understand their products, which also means they are ready to buy in-app, according to a Marketing Week report: Shopping on social media is getting more and more popular, so brands need to offer an easier experience for customers.

Banner 80

Banner Media Education Brand Awareness 80

Martech Series

JANUARY 3, 2023

Leading independent quality assurance and testing provider adds experienced technology marketer and growth specialist to leadership team . Tests Assured, an independent provider of quality assurance testing for emerging technologies, today announced it has hired Gordon Bell to serve as the company’s first vice president of marketing.

Marketing 77

Marketing Brand Awareness MarTech Media 77

Digiday

OCTOBER 4, 2022

Productivity platform Notion is ramping up its out-of-home efforts with ad placements across the globe to boost brand awareness beyond U.S. In August, the brand rolled out its first international brand campaign with billboards across eight cities: San Francisco, New York, Toronto, London, Dublin, Paris, Tokyo and Seoul.

Brand Awareness 90

Brand Awareness Conversion Communications Agency 90

Single Grain

AUGUST 18, 2023

Finding the right digital marketing agency isn’t easy. But the digital marketing case studies they showcase on their site can offer invaluable insights for businesses looking to hire an agency. That said, there are a number of marketing strategies that will accomplish your goals while making your ROI.

ROI 98

ROI Marketing SEO CPA 98

Digiday

JUNE 9, 2022

The company bought a three-year lease for the billboard, but it’s been buying out-of-home ads for years in various markets since 2019, when it ran a bus campaign in Los Angeles promising: “Crypto without chaos.”. and Europe to increasingly market to mainstream audiences. Outdoor ads have moved to smaller markets, too.

Brand Awareness 53

Brand Awareness Marketing Ad Inventory Food 53

Single Grain

JANUARY 6, 2020

Because of its flexibility, scalability and cost-effectiveness, more and more companies are entering the SaaS market. To give you an idea of where things are headed, here's a snapshot of the global SaaS industry: It will see a compound annual growth rate (CAGR) of 9.22% between 2019-2023. The market size will grow by USD $60.36

Marketing 103

Marketing Native Advertising Education Non-Profit 103

Single Grain

JULY 7, 2020

Now, I understand that you might love more traditional marketing tools, like subscription forms, email marketing services, landing page builders, and specific social media tools. For every marketer. 64% of consumers make a purchase after watching branded social videos. So what's the benefit for marketers?

Marketing 122

Marketing Audience Media Impressions 122

Single Grain

DECEMBER 16, 2019

Not so long ago, it was easy to overlook influencer marketing trends, but now that influencers are a vital aspect of the modern marketing machine, it would be foolish to turn a blind eye. In the past decade, we've gone from zero to having 93% of marketers using influencer marketing. Book My Free Marketing Consultation.

Marketing 110

Marketing ROI Audience Brand Awareness 110

Martech Series

DECEMBER 19, 2022

Liz Carter, CMO at Reputation chats about the key elements that are fruitful to any modern-day marketing strategy in this quick catch up: _. I recently joined Reputation as CMO, overseeing the organization’s global marketing function, which includes growth and field marketing, corporate marketing and communications, and product marketing.

MarTech 99

MarTech Brand Awareness Communications Finance 99

Single Grain

AUGUST 27, 2020

If you own a business or work as a marketer for any industry with strict regulatory considerations – such as cannabis, which we'll use as our example, alcohol and tobacco – you are painfully aware of the limitations in how these companies can be marketed. Marketing Consultation . No banners on mass-market websites.

Marketing 94

Marketing Audience Pop-Up Pharmaceuticals 94

Single Grain

DECEMBER 18, 2019

At this point, it’s like Google Ads — it’s an essential part of any effective marketing strategy. There was a time when brands could acquire customers organically, but that era is over. Book My Free Marketing Consultation. Rising costs are a concern for 85% of marketers, with 13% “extremely” concerned about it.

Machine Learning 122

Machine Learning Brand Awareness Video Ads Mobile Ads 122

Digiday

DECEMBER 8, 2022

. “It also gives us the opportunity to be more flexible and meet the shifting timing needs of the consumers purchasing,” said Bill Cunningham, vp of marketing at J.C. In 2019, eMarketer reported that e-commerce made up 14% of global retail sales. More on how the brand hoped to turn it around in 2019 here. ).

Retail 93

Retail Brand Awareness Media Communications 93

Single Grain

AUGUST 6, 2019

This post has been updated for 2019. Some business owners are moving away from the term “marketing funnel” because they think it’s too mechanical or simplistic to describe the lead nurturing sequence by which customers move from awareness to purchase. What Is a Marketing Funnel? Example 2 : An Effective Marketing Funnel.

Marketing 112

Marketing SEO Banner Conversion 112

Digiday

DECEMBER 7, 2022

Known for being a brand of indestructible coolers, cups and increasingly lifestyle apparel, Yeti has been evolving from a wholesale company to one that markets more like a direct-to-consumer company as it experiments on platforms like TikTok, Pinterest and its own media properties. Most brands don’t have the patience for it.”.

Marketing 75

Marketing Media Retail Brand Awareness 75

Digiday

SEPTEMBER 2, 2022

Coterie is one of many brands leveraging OOH to diversify their media spend and capture the attention of shoppers out and about as Covid-19 precautions let up. “It’s It’s about building that iconic brand, lifting that brand awareness,” said Jess Jacobs, svp of brand and creative at Coterie, which makes diapers, pants and wipes.

Brand Lift 69

Brand Lift Advertising Marketing Retargeting 69

Digiday

FEBRUARY 13, 2023

Advertising’s big night has come and gone — the massive ad spend required for this year’s Super Bowl had some seasoned marketers sitting it out altogether while others pushing for more bang for their buck. It also incentivizes people to pay attention to the brand more around the Big Game and, marketers hope, afterwards.

Marketing 69

Marketing Brand Awareness Retail Agency 69

Basis

OCTOBER 11, 2024

The emergence of audio as a mainstay in media plans, alongside developments within the space (including concepts like sonic branding and voice interactivity, as well as new innovations powered by AI), is a top digital advertising trend to watch as teams look ahead to 2025. Just how effective are audio ads, really? Hint: very.)

Advertising 98

Advertising Pop-Up Brand Awareness Audience 98

Digiday

NOVEMBER 20, 2022

Direct-to-consumer reproductive brand Natalist is beefing up its media mix and layering in more video advertising than ever before. The company, founded in 2019, is looking to boost brand awareness, get in front of more customers and scale the business after being acquired by Everly Health last October.

Video Ads 68

Video Ads Brand Awareness Audience Entertainment 68

Single Grain

DECEMBER 27, 2019

People listen to podcasts to learn new growth tactics for their business, improve their marketing skills and get inspired by entrepreneurial interviews. For many years, Spotify and Apple have been neck-and-neck in the podcast industry, vying for the top spot in the market. Data offers marketers the Midas touch.

SEO 23

SEO Audience Pop-Up Advertising 23

Martech

OCTOBER 13, 2023

This means marketers can use it holistically in omnichannel campaigns, due in large part to more programmatic DOOH and data from those campaigns. The $13 billion global market represents 37% of all out-of-home. Now, these big screens in city centers are not just used for brand awareness, but they can be used to drive response.”

Demand Side Platform 119

Demand Side Platform Media Retail Retargeting 119

Martech

MAY 27, 2022

With digital transformation, advertising isn’t just about growing brand awareness or planting a seed. As marketers, you have to stay on top of your game by keeping up to date with industry trends. in the overall marketing budget and a 16.2% in the overall marketing budget and a 16.2% Be adaptive.

Advertising 115

Advertising Cookies Audience Machine Learning 115

Single Grain

FEBRUARY 14, 2020

If your startup hasn't jumped on a video marketing strategy, there is no better time than right now to start crafting your promotional campaign videos and get the limelight you deserve. Related Content: 8 Slack Communities Every Marketer & SEO Should Join. Once engagement happens, the conversion is just a step away.

Non-Profit 141

Non-Profit Audience Entertainment Brand Awareness 141

Martech

MAY 18, 2022

This can be credited to the fact that video content uses images, sound, and text to create an immersive experience.This can pose a new content creation challenge for marketers, though, and has led to the need for new tactics and technologies that focus on creating and executing video ad campaigns. We will cover: What are video ads?

Advertising 108

Advertising Video Ads CPM Viewability 108

Martech Series

NOVEMBER 23, 2022

The end result is a fun experience for the brand’s audience to engage with advertising campaigns, without disrupting the gaming journey. Marketing Technology News: Taradel Launches First Truly Omni-Channel Marketing Platform for SMBs, Brands. Helping brands navigate the complex gaming environment.

Audience 90

Audience Advertising Rich Media Entertainment 90

Ad Monsters

APRIL 9, 2024

He founded Quan Media Group in 2019 and has since amassed over 100 clients, primarily through referrals. It’s more about working with brands to understand their core consumers and ideal demographics and then developing a persona. They’re not a legacy OOH brand but are establishing themselves regarding the channel.

Pop-Up 105

Pop-Up Retail Audience Brand Awareness 105

Single Grain

AUGUST 14, 2019

It's not merely about re-marketing your old content for new clicks and conversions. Content repackaging is the marketing tactic that aims at giving your audience a new way to consume information. Related Content: Omnichannel Marketing: Using the Content Sprout Method to Overcome Info Overload. 3) E-books. 5) Podcasts.

Banner 111

Banner Marketing Media Brand Awareness 111

InMobi

JANUARY 6, 2020

in October and November 2019. People who had bought chocolate in the last six months were asked a dozen questions about their brand preferences, why they buy chocolate, who they buy chocolate for, where they buy chocolate and how they’re convinced to choose one brand over another. Here are a few options to consider.

Marketing 52

Marketing Brand Awareness Manufacturing Entertainment 52

Single Grain

OCTOBER 28, 2019

In the modern marketing era, there is no place for “winging it”. As a marketer with a focus on lead generation, your job is to keep the pipeline filled with leads. Is there a clear lead handover between the sales and marketing departments? The Ultimate Guide to Creating a High-Converting Landing Page in 2019.

Conversion Rate 111

Conversion Rate Conversion CPC Click Through Rate 111

InMobi

JULY 15, 2019

It's not performance marketing vs. brand marketing. It's brand marketing + performance marketing. In the world of mobile advertising, it’s historically been seen as performance marketing vs. brand marketing, with both camps as polar opposites of one another.

Marketing 40

Marketing AutoMobile Brand Awareness Manufacturing 40

AdvertiseMint

JULY 4, 2023

Are you seeking a creative, results-driven way to market your newest product or service? So, today we will look at some of the most famous TikTokers and how their stories can help you win your marketing campaign. So, today we will look at some of the most famous TikTokers and how their stories can help you win your marketing campaign.

Marketing 52

Marketing Fashion Media Brand Awareness 52

Digiday

OCTOBER 3, 2022

To market its electric scooters and bikes, the company is finding more ways to focus on local markets that get people to think about why they should use new forms of transportation and how its products could fit into residents’ daily lives. This isn’t the first time Lime has focused on local marketing.

Brand Awareness 82

Brand Awareness Marketing Agency 82

Single Grain

JULY 3, 2019

We’ve known for several years now that Google prioritizes branded websites when it comes to choosing what to display in its SERPs: Although, to be fair, as Moz puts it: “Google doesn't try and go out and say, ‘How well known is Coca-Cola versus Pepsi versus 7 Up versus Sprite versus Jones Cola? Branded Keywords. Single Grain blog.

SEO 91

SEO Real Estate Banner Finance 91