Digiday

OCTOBER 4, 2022

Productivity platform Notion is ramping up its out-of-home efforts with ad placements across the globe to boost brand awareness beyond U.S. In August, the brand rolled out its first international brand campaign with billboards across eight cities: San Francisco, New York, Toronto, London, Dublin, Paris, Tokyo and Seoul.

Brand Awareness 91

Brand Awareness Conversion Communications Agency 91

Single Grain

SEPTEMBER 13, 2019

This post on video marketing tips, tricks and lots of juicy stats has been updated for 2019. Attention and brand trust are two things that marketers always incorporate in their marketing plans – and video is an efficient way to that happen. In fact, 87% of people said that they would like to see more video from brands.

Marketing 112

Marketing SEO Conversion Rate Banner 112

Digiday

JULY 10, 2022

It was a busy week in the business-to-business world last week, as two major media agencies opened their doors and expertise to marketers who want to solidify their business-side connections. First, Horizon Media launched Green Thread , its B2B offering that uses data and insights from the Revenue Enablement Institute.

Media 73

Media Agency Ad Tech Brand Awareness 73

Digiday

DECEMBER 8, 2022

The legacy retailer is shifting its ad strategy this year to meet shoppers where they are across the digital landscape, specifically via social media, search and influencers. Penney’s media spend.). In 2019, eMarketer reported that e-commerce made up 14% of global retail sales. For a legacy brand like J.C.

Retail 94

Retail Brand Awareness Media Communications 94

Digiday

JUNE 9, 2022

The company bought a three-year lease for the billboard, but it’s been buying out-of-home ads for years in various markets since 2019, when it ran a bus campaign in Los Angeles promising: “Crypto without chaos.”. Out-of-home media tends to favor brands that nobody knows about,” said Sam Mallikarjunan, CEO and co-founder of OnScreen.AI.

Brand Awareness 53

Brand Awareness Marketing Ad Inventory Food 53

Digiday

MARCH 1, 2023

This week’s Media Briefing looks at how U.K.-based The British invasion Generative AI in the newsroom Vice Media taps new CEOs, BBC’s union journalists vote for a strike and more The British invasion The key hits: About half of The Guardian’s readership is based in North America but only 15% of its revenue comes from that market.

Media 69

Media Audience Pharmaceuticals Agency 69

Martech Series

DECEMBER 19, 2022

Our department is responsible for driving broader brand awareness and advancing the organization’s mission of managing consumer feedback from acquisition to loyalty. Instead, they’re researching before they make a purchase and relying on word-of-mouth recommendations or third party validation.

MarTech 99

MarTech Brand Awareness Communications Finance 99

Digiday

DECEMBER 7, 2022

Known for being a brand of indestructible coolers, cups and increasingly lifestyle apparel, Yeti has been evolving from a wholesale company to one that markets more like a direct-to-consumer company as it experiments on platforms like TikTok, Pinterest and its own media properties. In 2019, it spent $7.3 million, $10.3

Marketing 76

Marketing Media Retail Brand Awareness 76

Digiday

JULY 7, 2022

While paid social media advertising has been the crown jewel in many marketing budgets, jewelry company Ring Concierge is bullish on an organic strategy. I don’t think there’s going to be much of a choice but to lean in on the organic aspects of the social media platforms.”. Wegman declined to outline specific details.)The

Media 69

Media Retargeting Retail Brand Awareness 69

Single Grain

DECEMBER 18, 2019

67% of social advertisers consider Facebook to be the most effective social media platform they use. There was a time when brands could acquire customers organically, but that era is over. That concern is exacerbated since 42% of marketers are spending more in 2019 than 2018. Studio-shot: 97% more effective for brand awareness.

Machine Learning 122

Machine Learning Brand Awareness Video Ads Mobile Ads 122

Single Grain

MARCH 16, 2020

Gen Z, meanwhile, might be more drawn to YouTube vloggers and social media influencers on Twitter, Facebook and Instagram. It means we know that the audiences we want to reach may be scattered across various media and platforms and that some of them should be addressed directly. Strategies for DTC: Personalization and Media Buying.

Advertising 105

Advertising Marketing Ad Tech Demand Side Platform 105

Digiday

NOVEMBER 20, 2022

Direct-to-consumer reproductive brand Natalist is beefing up its media mix and layering in more video advertising than ever before. The company, founded in 2019, is looking to boost brand awareness, get in front of more customers and scale the business after being acquired by Everly Health last October.

Video Ads 68

Video Ads Brand Awareness Audience Entertainment 68

Digiday

JUNE 15, 2022

In this week’s Media Briefing, media editor Kayleigh Barber reports on how the economic slowdown and Apple’s Mail Privacy Protection feature have affected newsletter publishers’ advertising businesses. Media buyers want more proof that their investments in newsletters are worth the budget allocation.

Media 69

Media Brand Lift Click Through Rate Brand Awareness 69

Basis

OCTOBER 11, 2024

And this, in a nutshell, is why brands are increasingly inserting themselves into the audio conversation. The average US adult has been listening to more than an hour of digital audio per day since 2019, and in 2025, listeners are forecast to tune in for almost an hour and a half per day. in 2024 to $20.72 million in 2028.

Advertising 98

Advertising Pop-Up Brand Awareness Audience 98

Martech

OCTOBER 13, 2023

“Programmatic DOOH isn’t just good for building awareness, but it’s also very good in meeting campaign performance objectives,” said JC Conti, VIOOH’s CEO. Now, these big screens in city centers are not just used for brand awareness, but they can be used to drive response.” Brand data. A campaign in the U.K.

Demand Side Platform 119

Demand Side Platform Media Retail Retargeting 119

InMobi

MARCH 25, 2022

The rise of e-commerce led the way for explosive growth in retail media ad spending. Since 2019, ad spending has grown from $12.50 Retailer relationships with their customers are eroding as more shoppers turn to social media platforms to find and purchase products. Retailers

Retail 52

Retail Media Video Ads Education 52

Martech Series

JANUARY 3, 2023

In this role, Bell will leverage his 25+ years of experience building brand awareness at fast-growth technology companies to expand Tests Assured marketing capabilities. 2 in 2013 to not only build a brand for the wireless charging startup but also nurture it from its earliest years through an IPO and global expansion. .”

Marketing 77

Marketing Brand Awareness MarTech Media 77

Ad Monsters

APRIL 9, 2024

After a long career working with the largest media holding companies, Brian Rappaport launched his own business focusing on out-of-home (OHH) and digital out-of-home (DOOH) advertising. He founded Quan Media Group in 2019 and has since amassed over 100 clients, primarily through referrals.

Pop-Up 105

Pop-Up Retail Audience Brand Awareness 105

Martech

MAY 18, 2022

The growing popularity of video ads has prompted many social media platforms to modify and expand their video ad options and metrics, so bidding, view counting, and reporting can vary significantly from platform to platform. Many platforms also follow the Media Rating Council (MRC) standard or variations of it (more on this below).

Advertising 108

Advertising Video Ads CPM Viewability 108

Single Grain

DECEMBER 27, 2019

The latest data from The Podcast Host shows that 46% of 12-34 year-olds listened to Spotify each month this year, whereas only 20% of the same demographic listened to Apple Music: Spotify acquired Gimlet Media earlier this year, throwing down the gauntlet to Apple in a significant step towards cornering the market. Get A Free Consultation.

SEO 23

SEO Audience Pop-Up Advertising 23

Martech

MAY 27, 2022

With digital transformation, advertising isn’t just about growing brand awareness or planting a seed. Advertising is deeply impacted by emerging tech platforms and social media trends, making it susceptible to constant disruptions. billion monthly active users in Q4, 2021, up from 381 million in 2019. Know your audience.

Advertising 114

Advertising Cookies Audience Machine Learning 114

Adtelligent

JULY 19, 2022

According to research , brand awareness can be improved by up to 80% through Google ads, and Search engine advertising usually brings a 200% ROI rate to the advertisers who use it. A proper application can bring visible results and significantly improve brand awareness. Display advertising. In-app ads over mobile web ads.

Advertising 98

Advertising Video Ads Banner Display Advertising 98

Single Grain

AUGUST 18, 2023

For example, blog posts are popular for the awareness phrase, while a lead about to make a purchase may want to read your product white paper first. Social Media for Relationship Building 4.9 billion people use social media worldwide , so it’s obvious that your customers are on various social platforms.

ROI 98

ROI Marketing SEO CPA 98

Single Grain

APRIL 28, 2020

Your potential customers are hanging out online, but they’re not all on the same platform and don't all respond to the same media. Create a multi-channel, multi-media strategy. Dive Deeper: 22 Brands with the Best Content Marketing Campaigns. 70% of women still feel that they aren’t represented in everyday media images.

Marketing 141

Marketing Audience Media ROI 141

Single Grain

JUNE 24, 2019

If we have a friend or someone we trust enough to follow on social media saying “This is great, you need to see this,” we’re a lot more likely to pay attention. 85% of fans of brands on Facebook recommend brands to others. 81% of consumers’ purchase decisions are influenced by their friends’ social media posts.

Marketing 105

Marketing Banner Audience Media 105

Martech Series

NOVEMBER 23, 2022

Enables advertisers to create engaging standard, rich media and video creative ads seamlessly inside the same platform, A/B test creative. Targets all 3 media types (display, audio and video) inside its holistic game-tech platform. Brands need new innovative ways to connect with their target audience, beyond traditional media.

Audience 90

Audience Advertising Rich Media Entertainment 90

Single Grain

OCTOBER 28, 2019

For instance, a B2C company might prefer to use social media to capture leads for its new course in a cost-effective way, whereas a B2B company with a bigger budget would be happy to shell out on a targeted PPC (pay-per-click) ad campaign. The Ultimate Guide to Creating a High-Converting Landing Page in 2019. Get A Free Consultation.

Conversion Rate 111

Conversion Rate Conversion CPC Click Through Rate 111

Single Grain

AUGUST 14, 2019

In a world that is centered so much around social media, it is now necessary to provide content that has been broken down in order to be both easy to view and inviting to share. You can offer e-books for free, in exchange for a social media “like” or as a downloadable lead magnet on your site. on social media.

Banner 111

Banner Marketing Media Brand Awareness 111

Digiday

SEPTEMBER 2, 2022

Babycare brand Coterie has rolled out its first out-of-home campaign, looking to get in front of parents and families venturing back outside now that Covid-19 restrictions have been lifted. Brands like Sunday Scaries CBD , BelliWelli snacks and Titan investment app all launched OOH efforts this year. ” Coterie isn’t alone.

Brand Lift 69

Brand Lift Advertising Marketing Retargeting 69

Martech

MARCH 6, 2023

Table of contents The shifting trends in media consumption What’s the difference between CTV, OTT and linear TV? The internet has irrevocably shifted the media landscape format with major implications for advertisers. You can track viewer conversion rate or track brand awareness or purchase intent.

Viewability 98

Viewability Conversion Rate Impressions Conversion 98

Digiday

SEPTEMBER 14, 2022

Truly, a direct-to-consumer skincare brand created in 2019, has invested in TikTok to increase brand awareness among its target consumers, Gen Z and millennials, who are spending more and more time on the app. Deux and Sourse are two of the most recent brands that have taken to social media to reach the demographic.

Brand Awareness 69

Brand Awareness Marketing Media Audience 69

Single Grain

AUGUST 30, 2019

SEO Keyword Research Made Easy in 2019. 22 Digital Marketing Trends You Can No Longer Ignore in 2019 & Beyond. And you definitely want to make sure that nothing negative about your brand comes up there: So how do you build a brand ? 16 Branding Trends to Increase Awareness in 2019. Dive Deeper: .

SEO 89

SEO Banner Real Estate Brand Awareness 89

Single Grain

JULY 7, 2020

However, you cannot deny that TikTok is an app that is taking the social media world by storm. Now, I understand that you might love more traditional marketing tools, like subscription forms, email marketing services, landing page builders, and specific social media tools. TikTok is a social media platform.

Marketing 122

Marketing Audience Media Impressions 122

Single Grain

SEPTEMBER 10, 2019

As with any great marketing channel, content marketing has become saturated and is less effective in 2019 than it was ten years ago. Is it brand awareness? MeetEdgar – social media post scheduler. Buffer – social media automation tool. billion websites, but only half a billion identify as blogs).

Marketing 112

Marketing A/B Testing SEO Banner 112

Martech

DECEMBER 7, 2022

Platforms might cost more to start up and maintain, but business owners have direct insight into their customers’ behavior, making it easier to establish brand awareness and gain loyalty. Dig deeper: How marketers on Amazon can still launch and grow brands. jump over 2019. Trends impacting ecommerce.

eCommerce 105

eCommerce Shipping Retail Machine Learning 105

Single Grain

JULY 3, 2019

We’ve known for several years now that Google prioritizes branded websites when it comes to choosing what to display in its SERPs: Although, to be fair, as Moz puts it: “Google doesn't try and go out and say, ‘How well known is Coca-Cola versus Pepsi versus 7 Up versus Sprite versus Jones Cola? SEO Keyword Research Made Easy in 2019.

SEO 91

SEO Real Estate Banner Finance 91

Single Grain

JULY 20, 2021

and by 2021, programmatic will account for 68% of digital media advertising spend. Programmatic buying has become the number one choice for many brands that strive to keep in touch with their customers across all channels and environments. The future of programmatic advertising and how it will reshape advertising realms for brands.

Advertising 98

Advertising Demand Side Platform Impressions Retargeting 98