Single Grain

JUNE 2, 2023

Clicks up too, but not as much. Click-through rate down. But paradoxically, the median click-through rate has been going down over the past six months. They’re still searching, they’re just clicking less.

Click Through Rate 98

Click Through Rate SEO Impressions Audience 98

Single Grain

NOVEMBER 22, 2019

The first one was in July 2018 and the second one happened in March 2019. 9 Effective SEO Techniques to Drive Organic Traffic in 2019. How to Increase Website Traffic through Social Media. The Beginner’s Guide to Crafting a Highly Effective Social Media Strategy in 2019.

Conversion 133

Conversion SEO Retargeting Mobile Search 133

Single Grain

JUNE 13, 2023

Statista ) Conversion rates can be boosted beyond 40% by combining similar audiences with display remarketing campaigns. Seosandwitch ) Bing Ads demonstrate an average click-through rate (CTR) of 2.83% across all industries. of Google’s revenue comes from pay-per-click ads. billion USD. Techjury ) U.S. billion.

Advertising 102

Advertising Click Through Rate Display Advertising ROI 102

Martech

JUNE 24, 2024

In 2019, JPMorgan signed a five-year deal with AI firm Persado to create language models that can write high-performing marketing copy by analyzing massive datasets of tagged words and phrases. In pilot tests, Persado’s AI-generated ad copy delivered click-through rates up to 450% higher than human-written equivalents.

Marketing 120

Marketing Click Through Rate Impressions MarTech 120

Single Grain

OCTOBER 28, 2019

The Ultimate Guide to Creating a High-Converting Landing Page in 2019. 8 Tools to Help With Conversion Rate Optimization. 1) Click-Through Rate (CTR). Measure the click-through rate. So, at this point, there’s an obvious question that we need to answer: How do you calculate click-through rate?

Conversion Rate 111

Conversion Rate Conversion CPC Click Through Rate 111

Single Grain

OCTOBER 3, 2019

Really dig into the stats on each ad to figure out what you can do to improve the click-through rate (CTR). Sure, it cost us more money, more than 5x, but the conversion rate was so much higher that it was actually more profitable than those 20-cent clicks. Try Using Facebook Lead Ads.

Retargeting 111

Retargeting Click Through Rate A/B Testing CPC 111

InMobi

JUNE 9, 2020

As a sequel to our blog on the video programmatic spends across Asia , we unravel the performance of video programmatic ads in Southeast Asia, ANZ and India for the period between Q2, 2019 to Q1, 2020 Programmatic Video Performance in Southeast Asia 1.Video When compared to banner ads, video ads deliver 4X higher engagement 2.Engagement

Click Through Rate 52

Click Through Rate Banner Finance Video Ads 52

Single Grain

JULY 9, 2020

Here are the results: 53 URLs tested between September 3rd and November 29th of 2019. Yearly click increase: 70% (difference considering previous period of the test). But here’s the rub: Organic impressions — i.e. eyeballs in search results — don’t always equate to actual clicks to your site.

SEO 95

SEO eCommerce Click Through Rate Impressions 95

Single Grain

SEPTEMBER 13, 2019

This post on video marketing tips, tricks and lots of juicy stats has been updated for 2019. Including a video within a brief email and delivering content in multimedia formats can help drive response rates, improve information retention, and make your company or offer more memorable”. ~ Andy Zimmerman. As of 2019 , there are: 1.6

Marketing 112

Marketing SEO Conversion Rate Banner 112

Single Grain

JUNE 28, 2019

9 Effective SEO Techniques to Drive Organic Traffic in 2019. 7 SEO Hacks to Boost Your Ranking in 2019. Clickflow is a tool designed to make SEO experimentation easier: It syncs with your Google Search Console account to find opportunities where there’s a high impression count but a low click-through rate.

SEO 104

SEO A/B Testing Click Through Rate Banner 104

Single Grain

NOVEMBER 4, 2019

You still can to some extent, but nowadays it really does take a year plus – unless you have brand queries in which a lot of people are typing in your domain name and you have a high click-through rate and amazing user metrics. 9 Effective SEO Techniques to Drive Organic Traffic in 2019. Dive Deeper: . Final Thoughts.

Click Through Rate 82

Click Through Rate SEO Conversion Audience 82

InMobi

AUGUST 15, 2019

Download the 2019 Mobile Programmatic Advertising Report Today! Here’s what our Mobile Programmatic Advertising Trends 2019 report found. In Q1 2019, only 45% of all mobile programmatic ad spending went to banners in the U.S. In Q1 2019, U.S. Between 2017 and 2018, programmatic ad spending in China rose 102%. GET REPORT

Click Through Rate 40

Click Through Rate Advertising Banner Mobile Ads 40

InMobi

SEPTEMBER 19, 2019

Some food for thought from InMobi’s 2019 Mobile Programmatic Advertising Trends report : In the U.S. in Q1 2019, click-through rates (CTRs) for video ads were over 2x greater than native CTRs and over 10x greater than CTRs for banners on average. In Q1 2019, the average CTR for a video ad in the U.S.

Advertising 52

Advertising Viewability Video Ads Click Through Rate 52

Single Grain

OCTOBER 9, 2019

How to Write Hero Headlines to Skyrocket Click-Through Rates. 7 SEO Copywriting Tips to Increase Your Rankings in 2019. Click here to download it for free right now! Learn More: 9 Effective SEO Techniques to Drive Organic Traffic in 2019. SEO Keyword Research Made Easy in 2019.

Conversion 100

Conversion SEO Banner Click Through Rate 100

Single Grain

DECEMBER 24, 2019

Facebook and Google have been dominating the digital advertising space for years now, but Amazon is at number three and growing fast: they made almost $10 billion in ad revenues in 2019, which is almost 8% of the digital ad market, and up more than 30% from the year before. Trend #3: Amazon Sponsored Display Allows Off-Platform Advertising.

CPC 90

CPC Shipping Video Ads Retargeting 90

InMobi

NOVEMBER 30, 2021

Retail e-commerce sales have been on a steady rise, and the pandemic accelerated this trend with double-digit sales growth from 2019 to 2020. In these situations, a static advertisement just isn’t going to cut through the clutter. In a recent study, InMobi found that the average click-through-rate for video ads is 7.5x

Retail 52

Retail Media Click Through Rate Video Ads 52

Single Grain

SEPTEMBER 11, 2019

This post on pillar content has been updated for 2019 and beyond. 9 Effective SEO Techniques to Drive Organic Traffic in 2019. Dive Deeper: How to Write Hero Headlines to Skyrocket Click-Through Rates. Dive Deeper: The Best Paid and Organic Search Channels for 2019. Backlinko: The 2019 SEO Services Report.

Audience 111

Audience SEO Banner Click Through Rate 111

InMobi

DECEMBER 13, 2019

The mobile app advertising market grew by leaps and bounds in 2019. In North America, programmatic ad spend coming through InMobi Exchange during the first three months of 2019 was 299% greater than what came through during the same period in 2017. Why did mobile advertising spending grow in 2019? In the U.S.,

Advertising 52

Advertising Banner Marketing Rich Media 52

Single Grain

JUNE 10, 2019

And Prime Day 2019 is expected to be even bigger. Read on for our top tips to get prepared ahead of time for Prime Day 2019. 7 Pro Tips for Retailers to Capitalize on Prime Day 2019. Prime Day 2019. Google Shopping Ads tend to appear above the fold and generate a high click-through-rate. Learn More:

Retail 71

Retail Banner Click Through Rate Conversion Rate 71

InMobi

SEPTEMBER 17, 2019

LEARN MORE To help establish viewability guidelines and benchmarks in the digital advertising space, Integral Ad Science (IAS) recently released its Media Quality Report for the first half of 2019. Figures from IAS around mobile video advertising correspond to numbers highlighted in InMobi’s 2019 Mobile Programmatic Advertising Trends report.

Viewability 52

Viewability Mobile Ads Banner Impressions 52

Single Grain

SEPTEMBER 10, 2019

As with any great marketing channel, content marketing has become saturated and is less effective in 2019 than it was ten years ago. But if you never get anyone to click through your headlines to the post, it won’t matter how great your content is. Click-through rate (CTR) is a direct ranking factor.

Marketing 112

Marketing A/B Testing SEO Banner 112

Single Grain

JULY 24, 2019

I’ve long been a fan of Ahrefs for SEO , specifically the Keywords Explorer tool, which allows marketers to search nearly seven billion keywords in over 170 countries and assess metrics like keyword difficulty, click-through rates, related keywords and search volume. Start with a SWOT analysis. You Can Beat Your Competitors.

SEO 97

SEO Banner Click Through Rate Marketing 97

Single Grain

FEBRUARY 19, 2020

In a Reddit AMA in early 2019, Google’s webmaster trends analyst Gary Illyes explained RankBrain like this: “RankBrain is a PR-sexy, machine-learning ranking component that uses historical search data to predict what would a user most likely click on for a previously unseen query.”. Google’s position is that it can’t be optimized for.

Machine Learning 142

Machine Learning SEO Mobile Search Click Through Rate 142

InMobi

DECEMBER 21, 2020

In Q4 2018 and Q1 2019, video ad spending in the U.S. that had interactive end cards went from 10% in 2018 to 60% in 2019. It’s also important to note that in 2019, 70% of served video ad impressions in the U.S. between 2017 and 2018. was up 156% compared to Q4 2017 and Q1 2018.

Advertising 52

Advertising Video Ads Viewability Click Through Rate 52

Martech Series

JUNE 16, 2022

From 2019-2022 the company was able to use its Ecommerce businesses as a sandbox for learning about the 3D modeling and Augmented Reality business; today however its 3D modeling business and AR business has matured so that it no longer is needed for this.

eCommerce 76

eCommerce Click Through Rate Banner Manufacturing 76

Single Grain

JULY 2, 2019

It also means that it will lead to cheaper clicks. The ad Quality Score depends on factors such as click-through rates (CTR), the relevance of each keyword, and landing page quality. Dive Deeper: The Ultimate Guide to Creating a High-Converting Landing Page in 2019. SEO Keyword Research Made Easy in 2019.

Native Advertising 75

Native Advertising Retargeting Conversion Rate Conversion 75

InMobi

MAY 21, 2018

It yields click-through rates that are 56% better than banners and 34% better than native ads. Learn How InMobi Stacks Up to the Industry When It Comes to Video Viewability for Mobile App Advertising Mobile video advertising, especially in-app, has a proven track record.

Viewability 40

Viewability Click Through Rate Video Ads Banner 40

Single Grain

AUGUST 13, 2019

AdBadger reports that as of January 2019, Amazon’s regular cost per click (CPC) is usually about $0.97. 7 SEO Copywriting Tips to Increase Your Rankings in 2019. Amazon sold more than 175 million items on Prime Day in 2019. Dive Deeper: SEO Keyword Research Made Easy in 2019. How To Write Data Driven Posts.

Video Ads 110

Video Ads Conversion CPC Banner 110

InMobi

JUNE 6, 2018

Through this kind of highly targeted and personalized advertising, the team reached 600,000 smartphone enthusiasts. While average click-through rates (CTRs) for the campaign were around 3.74 In totals, the ads within the campaign had an interaction rate of 6.67 Stay tuned to Lovely Mobile News’s 2019 awards!

Click Through Rate 52

Click Through Rate Communications Advertising Marketing 52

InMobi

FEBRUARY 21, 2022

Mobile Marketing Trends from the Report Understanding the Indian Hyper-connected User Dominion The undeniable internet boom: India continues to be the largest market after China by combined App Store, and Google Play Store installs, and the average daily hours spent per device grew by 37% between 2019 and Q3 of 2021.

Marketing 52

Marketing Click Through Rate Search Advertising Education 52

Monetize More

MAY 8, 2023

Since its launch in 2019, Google Discovery Ads have been creating a lot of buzz. This can involve testing different headlines, images, or calls to action to see which combination drives the most clicks and conversions. Use Google Ads or other analytics tools to track these metrics and identify areas for improvement.

Audience 52

Audience A/B Testing Click Through Rate CPA 52

Single Grain

DECEMBER 9, 2019

Click To Tweet. Related Content: SEO Keyword Research Made Easy in 2019. How to Write Hero Headlines to Skyrocket Click-Through Rates. Make Your Product Sing: The Importance of UX Writing. 7 Examples of Storytelling Content You Can Use in Your Marketing Campaigns. Draw Attention Where You Want It.

A/B Testing 126

A/B Testing Click Through Rate Marketing Audience 126

InMobi

JULY 13, 2016

Originally published on Mobile Marketer In the age of data-driven digital and mobile marketing, where mobile ad spend is forecast to account for 72 percent of United States digital ad spend by 2019, we are at a critical inflection point of changing the mobile advertising currency from impressions to audience segments.

Audience 52

Audience Advertising Machine Learning Ad network 52

InMobi

AUGUST 23, 2018

All too frequently, marketers rely too heavily on raw link clicks, click through rate or the total number of video views. Can a conversion rate be effectively calculated if advertisers don’t have granular insight on who viewed a video ad? By 2019, brands will likely devote $22.5

Advertising 52

Advertising Video Ads Click Through Rate Conversion Rate 52

Martech

MARCH 7, 2024

Mozilla deprecated third-party cookies in its Firefox browser in 2018; Apple did the same for Safari in 2019. We see great click-through rates and conversion rates from Bing. Can it be that it was all so simple then? Deprecation has been postponed again and again.

Cookies 120

Cookies GDPR Click Through Rate Advertising 120

Single Grain

SEPTEMBER 26, 2019

SEO Keyword Research Made Easy in 2019. Dive Deeper: How to Write Hero Headlines to Skyrocket Click-Through Rates. Dive Deeper: Omnichannel Marketing: Using the Content Sprout Method to Overcome Info Overload. The Power of Guest Blogging (And How to Get Started!). Cross-Link Your Content. You know why?

Real Estate 99

Real Estate SEO Banner Click Through Rate 99

Single Grain

JANUARY 24, 2020

You must pay close attention to your backlink profiles, especially given the March 2019 Core Update , which focuses on “Google favoring websites, particularly when users are searching for sensitive YMYL keywords, that are able to provide a higher level of trust.”

SEO 90

SEO Conversion Rate Conversion Click Through Rate 90