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App Monetization During the Holidays: Choose Your Bidding Partners Wisely

InMobi

Your conversations must factor in the following: Growth in brand and UA spending: To elaborate on this, let’s take the example of InMobi Exchange. In 2019, InMobi Exchange grew north of 25% between Q3 and Q4. Brand spending witnessed 4x growth and UA spends grew by 7x in this period.

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Why The Right Mobile Video Advertising Metrics Make All The Difference [PDF Guide]

InMobi

All too frequently, marketers rely too heavily on raw link clicks, click through rate or the total number of video views. Can a conversion rate be effectively calculated if advertisers don’t have granular insight on who viewed a video ad? By 2019, brands will likely devote $22.5

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Goodbye to cookies: Digital advertising’s leap in the dark

Martech

Mozilla deprecated third-party cookies in its Firefox browser in 2018; Apple did the same for Safari in 2019. We see great click-through rates and conversion rates from Bing. Can it be that it was all so simple then? Deprecation has been postponed again and again.

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Why Audience Segments Are the New Currency in Mobile Advertising

InMobi

Originally published on Mobile Marketer In the age of data-driven digital and mobile marketing, where mobile ad spend is forecast to account for 72 percent of United States digital ad spend by 2019, we are at a critical inflection point of changing the mobile advertising currency from impressions to audience segments.

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How to Boost Conversions with Your Article’s Featured Image

Single Grain

Here are four way to boost conversions with each article's featured image: 1) Use Schema.org to Help Images Show Up in Google SERPs. The first one was in July 2018 and the second one happened in March 2019. 9 Effective SEO Techniques to Drive Organic Traffic in 2019. How to Increase Website Traffic through Social Media.

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How to Easily Set Up a High-Conversion Facebook Retargeting Campaign

Single Grain

This post has been updated for 2019 with much more info to help you easily create your Facebook Retargeting Campaign! The click-through rate (CTR) of a retargeted ad is 10x higher than the CTR of a typical display ad. How Remarketing Can Help Increase Conversions. Click here to download it for free right now!

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9 Mission-Critical Lead Generation Metrics You Need To Track

Single Grain

This tactic requires a high volume of leads and strong conversion rates. Many businesses make the mistake of thinking that the conversion is the end of the customer journey. With a highly optimized funnel, you'll have no hitches along the way, which makes the customer journey to conversion much more straightforward.