App Monetization During the Holidays: Choose Your Bidding Partners Wisely
InMobi
OCTOBER 27, 2020
Your conversations must factor in the following: Growth in brand and UA spending: To elaborate on this, let’s take the example of InMobi Exchange. In 2019, InMobi Exchange grew north of 25% between Q3 and Q4. Brand spending witnessed 4x growth and UA spends grew by 7x in this period.
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