Single Grain

OCTOBER 3, 2019

Aside from industry, there are many variables that make up the cost of a Facebook click, including your target audience, objectives and competition. Generally speaking, if you aren’t in a super-competitive industry, you'll want to keep your CPC below $2 to get a good ROI. Update or Cut Ads that Aren’t Performing.

Retargeting 111

Retargeting Click Through Rate A/B Testing CPC 111

Single Grain

DECEMBER 24, 2019

Facebook and Google have been dominating the digital advertising space for years now, but Amazon is at number three and growing fast: they made almost $10 billion in ad revenues in 2019, which is almost 8% of the digital ad market, and up more than 30% from the year before. Trend #3: Amazon Sponsored Display Allows Off-Platform Advertising.

CPC 90

CPC Shipping Video Ads Retargeting 90

Single Grain

SEPTEMBER 10, 2019

As with any great marketing channel, content marketing has become saturated and is less effective in 2019 than it was ten years ago. that’s a pretty good indication that there is an ROI on free value: Consider offering your own valuable content (like an in-depth, downloadable guide) for free or building your own useful tool, like Neil did.

Marketing 112

Marketing A/B Testing SEO Banner 112

Martech

MARCH 15, 2022

It streamlines the increasingly complex processes of buying and selling digital advertisements and enables brands to make the best use of their budget, maximizing their ROI. As users see more relevant ads, click-through rates improve, leading to a better ROI. The challenges of adtech.

First-Party Cookies 120

First-Party Cookies Cookies Impressions Ad Exchange 120

Single Grain

JULY 2, 2019

PPC ads around commercial intent keywords can result in good ROI. Affiliate marketing is a type of campaign where you compensate influencers who get sales for you by tracking ROI through custom URLs and unique discount codes. All You Need to Know About the ROI of Influencer Marketing [infographic]. product keywords.

Native Advertising 75

Native Advertising Retargeting Conversion Rate Conversion 75

Single Grain

JANUARY 15, 2020

Marketers who prioritize blogging efforts are 13x more likely to see positive ROI. Lead-nurturing emails get as much as 10x the response rate compared to standalone emails. Not only would 70% of people rather learn about products through content, but content marketing delivers a higher ROI than paid ads.

Media 132

Media Marketing SEO ROI 132

InMobi

DECEMBER 13, 2019

The mobile app advertising market grew by leaps and bounds in 2019. In North America, programmatic ad spend coming through InMobi Exchange during the first three months of 2019 was 299% greater than what came through during the same period in 2017. Why did mobile advertising spending grow in 2019? In the U.S.,

Advertising 52

Advertising Banner Marketing Rich Media 52

Single Grain

AUGUST 13, 2019

is spent on Amazon, and more product searches are done on Amazon than on Google, the businesses that get the best ROI with Amazon advertising are B2C e-commerce brands. AdBadger reports that as of January 2019, Amazon’s regular cost per click (CPC) is usually about $0.97. Click here to download it for free right now!

Video Ads 110

Video Ads Conversion CPC Banner 110

Single Grain

JANUARY 24, 2020

A quality SEO report is necessary to ensure that you or your clients can easily measure and compare (with previous reports) the ROI from their online marketing. In 2019, the first five organic results in Google received 67.60% of all clicks , with the first position alone getting 31.7%.

SEO 90

SEO Conversion Rate Conversion Click Through Rate 90

Martech Series

JUNE 16, 2022

From 2019-2022 the company was able to use its Ecommerce businesses as a sandbox for learning about the 3D modeling and Augmented Reality business; today however its 3D modeling business and AR business has matured so that it no longer is needed for this.

eCommerce 76

eCommerce Click Through Rate Banner Manufacturing 76

Single Grain

SEPTEMBER 5, 2019

This post has been updated for 2019 with much more info to help you easily create your Facebook Retargeting Campaign! Are you splashing the cash on advertising campaigns, only to suffer with a low ROI? The click-through rate (CTR) of a retargeted ad is 10x higher than the CTR of a typical display ad.

Retargeting 110

Retargeting Conversion Audience Banner 110

InMobi

MAY 21, 2018

It yields click-through rates that are 56% better than banners and 34% better than native ads. To learn more about our efforts and how they help advertisers see huge ROI from their mobile video investments, check out inmobi.com/trust. No wonder advertisers are spending more on these ad formats year over year.

Viewability 40

Viewability Click Through Rate Video Ads Banner 40

Single Grain

NOVEMBER 11, 2019

The ROI improvements in your content marketing, with the help of these tools, can be mind-blowing: Vestory suggests that marketers can expect up to a 600% increase in website leads and a 300% increase in engagement by using their AI-powered content marketing platform. 84 Influencer Marketing Statistics for 2019 [Infographic].

Machine Learning 76

Machine Learning Marketing SEO ROI 76

Single Grain

AUGUST 23, 2019

In fact, Neil Patel has said that “ 62% of B2B marketers rated storytelling as an effective content marketing tactic”: Still, many businesses lack any type of storytelling in their marketing strategy – which no doubt has a direct impact on the ROI of their marketing campaigns. How a Brand Persona Plays Into Effective ROI.

Marketing 111

Marketing Audience Banner Impressions 111

Single Grain

AUGUST 27, 2019

This post was updated for 2019 to include more actionable info to get better responses from your cold e-mails. But people who do are still generating incredible results through cold emails. The average email open rate is 20.81%. And emails with personalized subject lines generate 50% higher open rates. NOW WITH MORE!

Banner 103

Banner ROI Audience Conversion 103

Digiday

JUNE 15, 2022

Publishers] are sharing their CPAs [cost-per-action rates] and ROIs [return-on-investment] a little more. “We haven’t yet seen a slowdown,” said Pierre Lipton, COO and co-founder of 1440. However, “performance marketing is growing in importance.

Media 69

Media Brand Lift Click Through Rate Brand Awareness 69

Single Grain

JULY 27, 2021

In 2019, Samer Biladi , the creative director of SkeletonHD , was struggling to see an impactful ROI from his Facebook ads. Instead of ignoring Facebook ads because they require more capital upfront, don’t be afraid to spend more as long as you still see an ROI from it. billion daily active users – which makes up 60.6%

eCommerce 52

eCommerce CPM ROI Video Ads 52

Single Grain

SEPTEMBER 30, 2019

Dive Deeper: How to Write Hero Headlines to Skyrocket Click-Through Rates. The Ultimate Guide to Creating a High-Converting Landing Page in 2019. A keen knowledge of the latest Google Ads rules and the vast ad extensions are also required to make your ad offer the best ROI. The Complete Guide to Local SEO.

A/B Testing 110

A/B Testing SEO Banner Conversion 110

Single Grain

JUNE 20, 2019

Dive Deeper: The Ultimate Guide to Creating a High-Converting Landing Page in 2019. Well, you can build them from scratch, but that can be time consuming and the labor cost can really eat into your ROI. How to Write Hero Headlines to Skyrocket Click-Through Rates. Marketer’s Guide to Landing Page Optimization.

A/B Testing 110

A/B Testing Conversion Rate Conversion Banner 110

Single Grain

MAY 5, 2020

Everything works in collaboration to deliver the best ROI. By targeting striking-distance keywords, you can continuously update and improve your website’s visibility in search engines, as well as your ROI. Adobe now ranks for 197,467 keywords on page one of Google, up from 190,120 in March 2019: 3) MailChimp. 2) seoClarity.

SEO 98

SEO Conversion Education Audience 98

Single Grain

JUNE 20, 2023

Get ready to discover how you can stay ahead of the curve, captivate your audience and boost your ROI! By understanding and leveraging these aspects, businesses can create a seamless and personalized experience for their audience, ultimately driving increased engagement and ROI. Work With Us The Power of Mobile Marketing With 5.48

Advertising 52

Advertising Audience ROI Click Through Rate 52

Single Grain

NOVEMBER 20, 2020

Keyword Magic was named the Best Digital Tool at PubCon 2019 Interactive Marketing Awards. This tool was named the #1 rated solution in G2 Crowd's Fall 2020 Enterprise Content Creation Grid and the numbers are wild: Top Features: Contently offers a color-coded calendar where you can manage all your content production activities.

SEO 52

SEO Agency A/B Testing Media 52

Single Grain

NOVEMBER 25, 2019

To learn the formulas that make the best title for your blog post, video or ad, check out How to Write Hero Headlines to Skyrocket Click-Through Rates. The ROI of a viral campaign can be much higher than a regular lead-generation or awareness-building campaign. The ROI also depends on the objective of the campaign.

Marketing 136

Marketing ROI Audience Video Ads 136

Single Grain

MARCH 27, 2020

Companies that enjoy the highest ROI on their content marketing investment typically publish quality content consistently over long periods. Updating old content can help you: Improve your click-through rate. Which email subject lines had the highest open rate? What emails generated the highest click-through rate?

SEO 133

SEO Audience Real Estate Click Through Rate 133

Single Grain

DECEMBER 6, 2019

You can rent these R2-D2-like robots for $7 an hour – which is less expensive than a human security guard's wage: Just a couple years ago, Gartner analysts predicted that by 2020, AI technologies would be pervasive in almost every new software product and service – a prediction that Harvard Business Review seconded earlier in 2019.

Marketing 145

Marketing SEO Conversion Audience 145

Martech

OCTOBER 8, 2021

Yet 42% of data workers’ time is being wasted on the analytics process, with 22% of these workers having a lack of understanding of analytics and data science ( Alteryx , 2019). Solution: One way to overcome this is to request an increase in budget by illustrating the ROI of what an analytics system can bring to the company.

Click Through Rate 122

Click Through Rate SEO Marketing ROI 122