Single Grain

SEPTEMBER 13, 2019

This post on video marketing tips, tricks and lots of juicy stats has been updated for 2019. Including a video within a brief email and delivering content in multimedia formats can help drive response rates, improve information retention, and make your company or offer more memorable”. ~ Andy Zimmerman. NEWLY UPDATED!

Marketing 112

Marketing SEO Conversion Rate Banner 112

InMobi

SEPTEMBER 19, 2019

Some food for thought from InMobi’s 2019 Mobile Programmatic Advertising Trends report : In the U.S. in Q1 2019, click-through rates (CTRs) for video ads were over 2x greater than native CTRs and over 10x greater than CTRs for banners on average. In Q1 2019, the average CTR for a video ad in the U.S.

Advertising 52

Advertising Viewability Video Ads Click Through Rate 52

InMobi

NOVEMBER 30, 2021

Retail e-commerce sales have been on a steady rise, and the pandemic accelerated this trend with double-digit sales growth from 2019 to 2020. Here are three ways video will impact and disrupt retail media: 1) Videos Increase Engagement On a retailer’s e-commerce site consumers are flooded with product options.

Retail 52

Retail Media Click Through Rate Video Ads 52

InMobi

DECEMBER 21, 2020

Get your complimentary copy of this report today to learn all about: Why in-app video advertising is the best way to reach people on their favorite device (i.e. The current state of in-app video ad spending beyond user-generated content like Instagram Stories. Why video views alone don’t tell the whole story.

Advertising 52

Advertising Video Ads Viewability Click Through Rate 52

InMobi

SEPTEMBER 17, 2019

LEARN MORE To help establish viewability guidelines and benchmarks in the digital advertising space, Integral Ad Science (IAS) recently released its Media Quality Report for the first half of 2019. Video ads continue to deliver better viewability across both desktop and mobile. In the U.S.,

Viewability 52

Viewability Mobile Ads Banner Impressions 52

InMobi

DECEMBER 13, 2019

The mobile app advertising market grew by leaps and bounds in 2019. In North America, programmatic ad spend coming through InMobi Exchange during the first three months of 2019 was 299% greater than what came through during the same period in 2017. Why did mobile advertising spending grow in 2019?

Advertising 52

Advertising Banner Marketing Rich Media 52

InMobi

AUGUST 23, 2018

The Current State of Mobile Video Advertising Earlier this year, we released a report, The Present and Future of Mobile Video Advertising , that highlighted how usage of mobile video ads has evolved since early 2016 through the first three months of 2018. close to half of all video ad inventory is fullscreen now.

Advertising 52

Advertising Video Ads Click Through Rate Conversion Rate 52

InMobi

MAY 21, 2018

Learn How InMobi Stacks Up to the Industry When It Comes to Video Viewability for Mobile App Advertising Mobile video advertising, especially in-app, has a proven track record. It yields click-through rates that are 56% better than banners and 34% better than native ads. on average. on average.

Viewability 40

Viewability Click Through Rate Video Ads Banner 40

InMobi

MAY 21, 2019

By 2019, according to eMarketer. Statistics on Mobile Apps Time spent in mobile apps: two hours and three minutes for the average American, although that is expected to climb by an additional 19 minutes by 2019. mobile ad spending grew around 20 percent between 2017 and 2018. When will mobile become more popular than TVs?

Advertising 52

Advertising Video Ads Mobile Ads Viewability 52

InMobi

JANUARY 21, 2022

Since 2019, e-commerce sales have experienced double-digit growth. billion in 2022 , and account for nearly one in five digital ad dollars. As more retail media networks launch, advertisers will be looking to allocate their budgets towards the most effective ad units along the shopper’s purchase journey.

Retail 52

Retail Media Click Through Rate Video Ads 52

InMobi

FEBRUARY 21, 2022

Mobile Marketing Trends from the Report Understanding the Indian Hyper-connected User Dominion The undeniable internet boom: India continues to be the largest market after China by combined App Store, and Google Play Store installs, and the average daily hours spent per device grew by 37% between 2019 and Q3 of 2021.

Marketing 52

Marketing Click Through Rate Search Advertising Education 52

InMobi

JANUARY 22, 2019

This is the basic way for paying for reach and initial awareness, in part because it’s easy to understand and works with just about any ad format imaginable. For instance, most Facebook ads - including mobile video ads - are paid for through CPM pricing. Contrast banner ads with video ads.

CPM 52

CPM CPC Advertising Banner 52

Monetize More

MAY 8, 2023

Having to reach more of your desired audiences in a single Ad campaign has never been more simple and more exciting, thanks to Google Discovery Ads. Since its launch in 2019, Google Discovery Ads have been creating a lot of buzz. This will ensure that the ad is being shown to people who are most likely to engage with it.

Audience 52

Audience A/B Testing Click Through Rate CPA 52

Smart-Hub

JULY 11, 2022

In-app video. What is mobile video advertising? Let’s start with what mobile video advertising is all about — all kinds of video ad units that can be served in the mobile ecosystem. Mobile advertising video can be served in two ecosystems — in apps and on the mobile web. In-app video ad formats.

Video Ads 40

Video Ads Banner Click Through Rate Impressions 40

InMobi

OCTOBER 27, 2020

In 2019, InMobi Exchange grew north of 25% between Q3 and Q4. the typical video click-through rates (CTRs) were 10x greater than the CTRs for banners on average and 2x greater than the average CTR for native ads. Brand spending witnessed 4x growth and UA spends grew by 7x in this period.

Header Bidding 52

Header Bidding Click Through Rate Impressions Ad Server 52

Single Grain

AUGUST 23, 2019

The post received more than 125 comments and counting: Related Content: How to Write Hero Headlines to Skyrocket Click-Through Rates. 16 Branding Trends to Increase Awareness in 2019. Dove is one of the first brands that popularized the idea of featuring their customers in their videos. 3) Create “Conflict”.

Marketing 111

Marketing Audience Banner Impressions 111

Single Grain

SEPTEMBER 5, 2019

This post has been updated for 2019 with much more info to help you easily create your Facebook Retargeting Campaign! Facebook advertising is changing and one of the most notable changes is the ability to target people who’ve already engaged with your business with retargeting ads. 7 Easy Ways to Optimize Your Facebook Ads.

Retargeting 110

Retargeting Conversion Audience Banner 110

InMobi

SEPTEMBER 30, 2019

approximately 30% of banners and around 40% of all display ads leverage rich media creative experiences now. And, this is largely why video ads are becoming increasingly effective. By pairing video’s ability to grab someone’s attention with interactive features like end cards, marketers can see huge success. In the U.S.,

Advertising 52

Advertising Banner Rich Media Brand Awareness 52

InMobi

JANUARY 23, 2022

And time spent playing mobile games is expected to rise by 17% between 2019 and 2023, eMarketer predicts. Interactive Mobile Formats Drive Engagement Not only is mobile where most of us spend our time, but it also offers several uniquely engaging ad formats not available in other media channels. smartphone owners are games.

Banner 52

Banner Viewability Cookies Click Through Rate 52

SpotX

MAY 24, 2021

Interactive OTT ads were also found to drive greater post-ad action as compared to standard video. Interactive ads delivered a 54% higher click-through rate (CTR), with a 29% uplift on viewers’ likelihood to visit a brand’s website and a 17% uplift on the viewer’s likelihood to click on the ad to learn more.

Viewability 52

Viewability Click Through Rate Impressions Brand Awareness 52

Single Grain

JULY 27, 2021

In 2019, Samer Biladi , the creative director of SkeletonHD , was struggling to see an impactful ROI from his Facebook ads. For example, instead of having two ad sets with 1% lookalike audiences and 2% lookalike audiences, he would combine audience and budgets to test results. How You Can Execute This. more visibility.

eCommerce 52

eCommerce CPM ROI Video Ads 52

Single Grain

AUGUST 19, 2019

A Simple Hack to Combine Facebook Ads and Google Ads. 30 Winning Facebook Ads and Why They’re so Effective. Why It’s Crucial to Choose the Right Objective for Your Facebook Video Ad. How Does Facebook Determine Ad Relevance Score? 6 Facebook Ad Hacks Crushing It in 2019.

Impressions 80

Impressions Audience Banner A/B Testing 80

Single Grain

SEPTEMBER 30, 2019

Although video ad campaigns are extremely popular these days, particularly on Facebook and YouTube (although they're on pretty much all social platforms), you shouldn't discount the efficacy of text ads. They are very easy to produce, are one of the least expensive forms of digital ads, and are even easier to consume than video.

A/B Testing 110

A/B Testing SEO Banner Conversion 110

Single Grain

JUNE 20, 2023

The Importance of Mobile Commerce Mobile commerce, or m-commerce (and mcommerce), is the segment of e-commerce that involves shopping through mobile devices and has become essential these days. It’s vital for businesses to provide a seamless shopping experience for mobile customers, who prioritize speed and personalization.

Advertising 52

Advertising Audience ROI Click Through Rate 52

Ad Beat

JULY 26, 2019

As of 2019, PayPal is operational in more than 200 countries and have 277 million active, registered users. By 2017, the company was earning US$13.094 billion in annual revenue (20.8% increase from 2016) and their market valuation was projected to be US$98.2 According to Yahoo!

Conversion 52

Conversion Click Through Rate Advertising Communications 52

Single Grain

NOVEMBER 25, 2019

We've all seen one of those ads that just hits the ground running and before you know it, it's “gone viral” It almost doesn't even matter what the subject is; all sorts of people outside the brand's demographic will watch it, like it and share it – because a great ad is a great ad. C) Crazy Idea. F) Failure.

Marketing 136

Marketing ROI Audience Video Ads 136