2019 Click Through Rate Viewability 
InMobi
SEPTEMBER 17, 2019
Here’s what you need to know about mobile ad viewability today. When running mobile advertising campaigns, whether in mobile apps or on mobile web, mobile ad viewability is key. desktop and mobile) environments, it’s critically important to prioritize and measure viewable ad rates. Here’s what the data reveals.
InMobi
MAY 21, 2018
Learn How InMobi Stacks Up to the Industry When It Comes to Video Viewability for Mobile App Advertising Mobile video advertising, especially in-app, has a proven track record. It yields click-through rates that are 56% better than banners and 34% better than native ads. InMobi: 83.37% Q2 2018 IVT Rate Moat: 0.5%
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Single Grain
JUNE 13, 2023
Statista ) Conversion rates can be boosted beyond 40% by combining similar audiences with display remarketing campaigns. Seosandwitch ) Bing Ads demonstrate an average click-through rate (CTR) of 2.83% across all industries. of Google’s revenue comes from pay-per-click ads. billion USD. Techjury ) U.S. billion.
InMobi
SEPTEMBER 19, 2019
Some food for thought from InMobi’s 2019 Mobile Programmatic Advertising Trends report : In the U.S. in Q1 2019, click-through rates (CTRs) for video ads were over 2x greater than native CTRs and over 10x greater than CTRs for banners on average. In Q1 2019, the average CTR for a video ad in the U.S.
InMobi
DECEMBER 21, 2020
In Q4 2018 and Q1 2019, video ad spending in the U.S. After all, videos are inherently much more visible than smaller ad formats like banners, which ensures both improved viewability and engagement. that had interactive end cards went from 10% in 2018 to 60% in 2019. between 2017 and 2018.
InMobi
DECEMBER 13, 2019
The mobile app advertising market grew by leaps and bounds in 2019. In North America, programmatic ad spend coming through InMobi Exchange during the first three months of 2019 was 299% greater than what came through during the same period in 2017. Why did mobile advertising spending grow in 2019? In the U.S.,
SpotX
MAY 24, 2021
Interactive ads delivered a 54% higher click-through rate (CTR), with a 29% uplift on viewers’ likelihood to visit a brand’s website and a 17% uplift on the viewer’s likelihood to click on the ad to learn more. Many assume that OTT, being a relatively new platform, has low fraud rates.
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