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5 Social Media Advertising Trends | 2021

Banner Flow

The adex benchmark 2019 report showed that social media ad spend was higher than €1bn in four markets and €100m in a further 14 – with the increases in users, this growth is set to rise. Design your ads to promote positive engagement but avoid anything is clickbait. This represents a 10 per cent growth from the previous year.

Media 98
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What’s happening with cookies?

Monetize More

In 2019, Google initially announced third party cookies would be deprecated in the interest of protecting user privacy. The deadline was kicked back multiple for various reasons. Google is now slated to phase out support for the third party cookie in late 2023. But first, what’s a third party cookie?

Cookies 52
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O que está acontecendo com os cookies de terceiros?

Monetize More

Em 2019, o Google anunciou inicialmente que os cookies de terceiros seriam descontinuados visando o interesse na proteção da privacidade do usuário. O prazo foi prorrogado várias vezes, por vários motivos. Agora, o Google se comprometeu em eliminar gradualmente o suporte para cookies de terceiros até o final de 2023.

Cookies 52
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EU Report Recommends Banning Big Tech from Collecting Data for Advertising

VideoWeek

A 2019 report found that explaining to consumers how digital advertising works cuts their approval of it almost by half. Advertisers complained over Google’s lack of transparency in pricing and poor customer service, while publishers argued that this opacity “allows Google to retain hidden amounts” of ad spend.

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How to Create Compelling Text Ads on Google (with Examples)

Single Grain

You can even use a clickbait-type headline to compel users to click on your ads – but only if it's genuine (do not fool users into clicking on a headline when the landing page copy does not match!). The Ultimate Guide to Creating a High-Converting Landing Page in 2019. Dive Deeper: .

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5 Social Media Advertising Trends | 2022

Banner Flow

The adex benchmark 2019 report showed that social media ad spend was higher than €1bn in four markets and €100m in a further 14 – with the increases in users, this growth is set to rise. Design your ads to promote positive engagement but avoid anything is clickbait. This represents a 10 per cent growth from the previous year.

Media 52
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Beyond the Blog Post: 21 Inspirational Branded Content Examples

Single Grain

Here they puree an Amazon Echo : Or you could watch them blend an iPhone , golf balls , or even a crowbar , which turns out to be a fun piece of clickbait. In 2019, Netflix spent about $15 billion on original content. Sounds like every high school kid's dream come true, right? Check it out. The wackier, the better.

Education 140