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22 Digital Marketing Trends You Can No Longer Ignore in 2019 & Beyond

Single Grain

This post was expanded and updated with new digital marketing trends as of July 2019. As summer 2019 approaches, the digital marketing landscape that encompasses SEO, social media, PPC, content marketing and more is witnessing a dramatic shift. Marketing is all about testing, which is why SEO A/B split testing tops our list for 2019.

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22 Digital Marketing Trends You Can No Longer Ignore in 2019 & Beyond

Single Grain

This post was expanded and updated with new digital marketing trends as of July 2019. As summer 2019 approaches, the digital marketing landscape that encompasses SEO, social media, PPC, content marketing and more is witnessing a dramatic shift. Dive Deeper: AI Trends in Marketing for 2019 [Infographic]. NOW UPDATED! 3) Chatbots.

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Demandbase rethinks ABM amid B2B marketing challenges

Martech

A pipe to close conversion rate of around 20% to 30% was once considered a good average. By 2019, Terminus co-founders Sangram Vajre and Eric Spett were publishing a book with the triumphant title “ABM is B2B.” . “It’s definitely a moving target in terms of what works today versus what worked six months ago.”

Marketing 115
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Google Analytics for Content Marketing: How to Track and Improve Your ROI

Single Grain

How to Use Google Analytics to Measure Content Marketing ROI. Did you know that just 39% of marketers say they’re “somewhat successful” at tracking the ROI of their content marketing? Begins with ” for any URL that starts with your inputted extension like /blog/2019/. Let’s dive in. Get A Free Consultation. 3) Event Goal.

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9 Mission-Critical Lead Generation Metrics You Need To Track

Single Grain

This tactic requires a high volume of leads and strong conversion rates. The Ultimate Guide to Creating a High-Converting Landing Page in 2019. 8 Tools to Help With Conversion Rate Optimization. 2) Conversion Rate. What is conversion rate? So how do you measure conversion rates?

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How Remarketing Can Help Increase Conversions

Single Grain

This article on remarketing has been refreshed for 2019 – enjoy! How can you leverage that knowledge to increase our retargeting conversion rates? One online retailer increased their conversation rate by a 161% (compared to their previous campaigns) as a result of a remarketing campaign. Repeat buyers.

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Just the Stats: Why Should You Leverage Video Marketing

Single Grain

This post on video marketing tips, tricks and lots of juicy stats has been updated for 2019. Including a video within a brief email and delivering content in multimedia formats can help drive response rates, improve information retention, and make your company or offer more memorable”. ~ Andy Zimmerman. As of 2019 , there are: 1.6

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