Media Briefing: The pros and cons of three commerce pricing models
Digiday
JUNE 29, 2022
What it is: Cost-per-click (CPC) pricing gives publishers a referral fee when a reader clicks through to a brand’s website or product page. CPC pricing can be used in both direct deals with brands and as a pricing option through affiliate networks. On average, a publisher can earn between $3,000 to $5,000 per month from a CPC deal.
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