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Pictory Launches an AI-Powered Strategic Video Marketing Product

Martech Series

Developed by entrepreneurs, engineering innovators and marketers since 2019, Pictory has its sights set on helping marketers capitalise upon content languishing in their archives by repurposing it into engaging videos for sharing on social media and other marketing channels.

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How to set up and measure CTV ad campaigns

Martech

It can also be streamed through smart TVs, Blu-ray players and game consoles like PlayStation and Xbox (there were 1 billion in 2019 ). It provides significantly better targeting capabilities than traditional TV, boosting efficiency and amplifying ROI. You can track viewer conversion rate or track brand awareness or purchase intent.

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Voicing out on voice-activated ads

illumin

This means brands can achieve a much higher engagement rate and ROI if consumers are more likely to respond well to ads they can interact with through voice commands or voice-activated technology. Voice-enabled ads also bring a better, seamless user experience. Take, for example, Pandora.

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MarTech Interview with Josh Dorward, Managing Director at Cloudinary

Martech Series

How can marketers optimize their video marketing tactics to lead to better ROI across the user journey? Yet without the right tools it’s impossible for brands to create these visual stories at scale, deliver the personalized experiences audiences expect and achieve expected ROI. About Cloudinary About Josh: About Cloudinary.

MarTech 88
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How to Easily Set Up a High-Conversion Facebook Retargeting Campaign

Single Grain

This post has been updated for 2019 with much more info to help you easily create your Facebook Retargeting Campaign! Are you splashing the cash on advertising campaigns, only to suffer with a low ROI? It can also help Facebook optimize your ad campaigns to maximize your ROI based on your specific goals. NOW WITH MORE!

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How Remarketing Can Help Increase Conversions

Single Grain

This article on remarketing has been refreshed for 2019 – enjoy! How can you leverage that knowledge to increase our retargeting conversion rates? One online retailer increased their conversation rate by a 161% (compared to their previous campaigns) as a result of a remarketing campaign. Repeat buyers.

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Why should brands invest in video advertising?

Ad Beat

For example, including an explanatory video on your website’s landing pages can increase conversion rates by more than 80 percent , and just by mentioning the word “video” in your subject line improves email open rates by almost 19 percent. Higher conversions and sales. 39% of people cited explainer videos. .