Lemonads

JUNE 4, 2020

Affiliate marketing generates 15% of the digital media industry’s global revenue, so this type of advertising produced almost 23 billion US dollars in 2019 alone. Depending on the merchant’s offer, affiliates can run campaigns on different performance-based cost-per-acquisition (CPA) pricing models.

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Lemonads

AUGUST 26, 2020

According to some estimates, the digital marketing industry lost more than $42 billion to ad fraud in 2019, which adds up to more than 4.7 We’ll also briefly describe the effects of fraud in affiliate marketing and digital advertising as a whole and highlight some of the ways Forensiq can help protect against deceitful activities.

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Lemonads

JANUARY 17, 2022

CPL Cost-per-lead is considered an advanced conversion model because of its difficult conversion flow. With the above in mind, also note that CPL campaigns offer much higher return-on-income (ROI), at least when analyzed at the individual conversion level. Now, remember that CPA campaigns usually have various moving parts.

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Lemonads

JULY 14, 2020

According to research giant Juniper, the marketing industry lost 42 billion US dollars to ad fraud in 2019. It works well with CPI , CPA , and CPL campaigns, consistently identifying traffic and giving valid reasons for any rejected interactions. Ad Fraud at a Glimpse: How Big is the Problem?

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Lemonads

SEPTEMBER 27, 2020

It’s estimated that the digital advertising industry lost more than $42 billion in 2019 alone and that number can reach a staggering $100 billion by 2023 if the problem is not addressed properly. Users can decide how strict they want to set the filters, so they have maximum control over the quality of the interactions allowed.

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