Single Grain

DECEMBER 20, 2019

Google's definition is: Smart Bidding is a subset of automated bid strategies that use machine learning to optimize for conversions or conversion value in each and every auction — a feature known as ‘auction-time bidding.’. Google’s AI system uses machine learning to automatically optimize for conversions in each auction.

Machine Learning 105

Machine Learning Conversion Rate Audience SEO 105

Single Grain

DECEMBER 23, 2019

Google released 18 updates in Google Ads in the last quarter of 2019 alone, while Bing made four changes in Microsoft Advertising in the whole year. Set bids to get as many conversions as possible at a set target CPA. In 2019, 78% of people watched videos online every week. Book My Free Marketing Consultation.

Video Ads 96

Video Ads Machine Learning Conversion SEO 96

Single Grain

DECEMBER 18, 2019

As Statista shows, this year alone has seen no growth: A study of 200 marketers spending $100K on Facebook during October 2019 shows that: CPMs on Facebook have grown 90% YoY for marketers, and that number only continues to grow. That concern is exacerbated since 42% of marketers are spending more in 2019 than 2018.

Machine Learning 122

Machine Learning Brand Awareness Video Ads Mobile Ads 122

Lemonads

MAY 22, 2020

CPA Network vs Direct Advertiser - Which one is better? But because affiliate marketing is now a very large industry and has become a key source of online income for many thousands of professionals, advertisers often ask themselves a lot of questions : CPA Network vs Direct Advertiser - Which one is better? Quality of traffic.

Affiliates 52

Affiliates CPA Advertising Machine Learning 52

Basis

JULY 1, 2022

This all changed back in 2017 , though, as the major exchanges began either rolling out or experimenting with first-price auctions, culminating in Google joining the pack in 2019. These results can then further improve cost-per-click (CPC), cost-per-acquisition (CPA), and cost-per-view (CPV)—all cost-based metrics that depend on CPM.

CPM 86

CPM Impressions Ad Exchange Demand Side Platform 86

Lemonads

AUGUST 26, 2020

According to some estimates, the digital marketing industry lost more than $42 billion to ad fraud in 2019, which adds up to more than 4.7 Fraud Analysis System Powered By Machine Learning Machine learning is one of the most exciting technologies available today because it can parse and assess data to make decisions without human input.

Machine Learning 52

Machine Learning CPL Affiliates CPA 52

Lemonads

JULY 14, 2020

According to research giant Juniper, the marketing industry lost 42 billion US dollars to ad fraud in 2019. It works well with CPI , CPA , and CPL campaigns, consistently identifying traffic and giving valid reasons for any rejected interactions. Ad Fraud at a Glimpse: How Big is the Problem?

Machine Learning 52

Machine Learning Conversion CPL CPA 52