InMobi

DECEMBER 13, 2019

The mobile app advertising market grew by leaps and bounds in 2019. In North America, programmatic ad spend coming through InMobi Exchange during the first three months of 2019 was 299% greater than what came through during the same period in 2017. Why did mobile advertising spending grow in 2019? In the U.S.,

Advertising 52

Advertising Banner Marketing Rich Media 52

Lemonads

JUNE 4, 2020

Affiliate marketing generates 15% of the digital media industry’s global revenue, so this type of advertising produced almost 23 billion US dollars in 2019 alone. Depending on the merchant’s offer, affiliates can run campaigns on different performance-based cost-per-acquisition (CPA) pricing models.

Affiliates 52

Affiliates Ad network Pop-Up CPL 52

Lemonads

JANUARY 17, 2022

As the same suggests, these affiliates focus on producing blog content that consists mostly of written articles, but can also include images, videos, and other types of rich media content. Now, remember that CPA campaigns usually have various moving parts.

Affiliates 52

Affiliates Marketing CPL CPM 52

Adtelligent

JULY 19, 2022

Rich Media are usually more complex, include animation or a video, and can be interactive. In addition, in-app purchases are often measured with CPA/CPS(cost per action, cost per acquisition, or cost per sale) metrics. The continuous growth of mobile ad spending. In-app ads over mobile web ads.

Advertising 98

Advertising Video Ads Banner Display Advertising 98