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Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
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Supply-side platforms (SSP), or yield-optimizing platforms, are mainly used by digital publishers to manage the sale of their advertising supply while maximizing prices. For example, businesses could use CRM data to promote brand awareness campaigns or personalize websites using adtech datamanagementplatforms or DMPs.
First-party data comes from a specific place and is considered more reliable, while third-party data arrives from various sources. As mentioned earlier, marketers mostly rely on third-party data. In 2019, advertisers spent $19.2 All data is kept in one place and analyzed so that the individual user can be identified.
First-party data comes from a specific place and is considered to be more reliable, while third-party one arrives from various sources. From 1st-party data to 3rd-party data. As mentioned earlier, marketers mostly rely on third-party data. In 2019 advertisers spent $19.2
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