Mediavine

FEBRUARY 8, 2024

We do this by analyzing eCPM , which takes into account fill rate , and CPM, by calendar day. In my Ad Revenue by the Seasons post — which dates back to 2019 but is still relevant — I describe how our data is most heavily influenced by two main trends: Increased consumer activity around holidays.

Cookies 84

Cookies Fill rate CPM Advertising 84

Mediavine

JANUARY 6, 2022

We do this by analyzing eCPM , which takes into account fill rate and CPM, by calendar day. Both CPM and fill rate are heavily influenced by seasonal advertising spend , when consumer activity increases and decreases cyclically.

Fill rate 52

Fill rate CPM Advertising Audience 52

Automatad Inc.

OCTOBER 27, 2023

Lower fill rate: You will undoubtedly display video ads on the website to make money. Video ads have a lower fill rate due to the lower demand than banner and display ads. Despite the high CPM that video ads possess, the RPM of a single page will be low due to the restricted demand for video inventory.

Header Bidding 52

Header Bidding Video Ads Fill rate CPM 52

Automatad Inc.

OCTOBER 26, 2023

Pricing metrics Here are the pricing metrics you need to keep a close eye on to boost your video ad revenue: eCPM / CPM (Effective Cost Per Mille/ Cost Per Mille): It’s like your scoreboard, showing you how much you’re earning for every 1,000 ad views. The higher your CPM for video ads, the more revenue flows into your pockets.

Video Ads 52

Video Ads Header Bidding Fill rate Click Through Rate 52