2019 CPM Header Bidding 
Automatad Inc.
OCTOBER 27, 2023
Despite the high CPM that video ads possess, the RPM of a single page will be low due to the restricted demand for video inventory. Because video ad slots improve CTRs and conversions, the ad spend on video advertising has increased from US$36 billion to US$50 billion between 2019 and 2023. It evokes the auction process.
Automatad Inc.
OCTOBER 26, 2023
Implement video header bidding Video header bidding is a smart way for website owners to boost their ad earnings. In server-side bidding, the auction happens in the ad server, while client-side bidding takes place inside the user’s browser. Is header bidding suitable for all websites?
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Automatad Inc.
NOVEMBER 20, 2023
Preferred deals, or programmatic not-guaranteed, are programmatic direct deals where publishers sell premium inventory to the preferred advertiser at a pre-determined fixed CPM after the negotiation process. You set a fixed CPM for inventory, which the advertiser is ready to pay for the first look. What Is Preferred Deal?
Automatad Inc.
FEBRUARY 22, 2022
With OpenPath , The Trade Desk has launched an effort to stifle the unfair advantages and opaque practices carried out by Google’s Open Bidding that controls the programmatic supply chain. billion in 2021, has made the bold decision of ditching Google’s Open Bidding with the launch of its proprietary OpenPath. .
Digiday
JUNE 8, 2022
Publicis acquired Epsilon, which has more than 8,000 employees in over 40 offices worldwide, in 2019. Publishers put code on a page for the purpose of creating a wrapper for header bidding, which enables SharedID creation. About Epsilon. Epsilon is a global data tech platform owned by Publicis Groupe. How does it work?
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