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Usually, 3 metrics are used to pay for display ads: cost per thousand impressions (CPM) – the price paid for the number of people that will see your ad cost per click (CPC) – this is the most common pricing metric, and it stands for the sum charged per each click on the ad. ? Socialadvertising.
This could be contributing to the decline in socialadvertising share over the past elections. However, the major social media ad vendors have also implemented restrictive policies for political advertising, in addition to having younger audiences (who are low-propensity voters).
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