2019 Data Management Platform Demand Side Platform 
Martech
MAY 19, 2022
In 2019, the company purchased AI and content classification company Temnos in January, data management platform (DMP) and demand-side platform (DSP) Sizmek in April. It snapped up location data company PlaceIQ in July. CM Group is majority-owned by Insight Partners.
Clearcode
OCTOBER 21, 2024
Ad Targeting Third-party cookies enable supply-side platforms (SSPs) and demand-side platforms (DSPs) to deliver personalized ads to users based on their browsing history and preferences. Cookies Need To Be Synced Websites, platforms and systems create IDs unique for their users and store these IDs in cookies.
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Clearcode
OCTOBER 21, 2024
When Google Announced its Privacy Sandbox In August 2019, Alphabet Inc.’s Google’s key announcements illustrate the complexities of the project: August 22, 2019 : Google announced the Privacy Sandbox initiative. However, the initiative is being scrutinized for several reasons, including gaining a dominant position in the AdTech market.
Martech
MARCH 15, 2022
Adtech comprises two primary platforms: demand and supply-side. While demand-side platforms (DSPs) are used by digital advertising buyers to manage programmatic ad buying, supply-side platforms (SSPs) are used by publishers to sell digital ads in online auctions. Demand-side platforms.
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