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Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
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How Are CDPs Different from Other DataManagement Products? Full disclosure: There’s a bit of overlap between customer dataplatforms (CDPs) and products like customer relationship management (CRM) software and datamanagementplatforms (DMPs). Retarget Customers More Effectively.
Key Points Third-party cookies carry out advertising-related activities such as cross-site identification and profiling, ad targeting, retargeting, ad campaign measurement and attribution. Cookies Need To Be Synced Websites, platforms and systems create IDs unique for their users and store these IDs in cookies.
How Are CDPs Different from Other DataManagement Products? Full disclosure: There’s a bit of overlap between customer dataplatforms (CDPs) and products like customer relationship management (CRM) software and datamanagementplatforms (DMPs). Retarget Customers More Effectively.
For example, businesses could use CRM data to promote brand awareness campaigns or personalize websites using adtech datamanagementplatforms or DMPs. This can link the brand’s existing customer data, third-party data, and ad platform user data to create a people-centric strategy for advertising.
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