Martech Series

AUGUST 26, 2022

The data presented in the report was collected from the record of payments OAREX received from companies, which include ad networks and exchanges, Supply Side Platforms (SSPs), Demand Side Platforms (DSPs), media buyers, advertisers, and ad agencies, across the digital media and advertising ecosystem.

Demand Side Platform 93

Demand Side Platform Ad network Media MarTech 93

VideoWeek

JUNE 12, 2023

This rebranding will see combined demand-side platforms Amobee and Tremor Video rebranded as Nexxen DSP, while Unruly will become Nexxen SSP, and Spearad will become Nexxen Ad Server. Taptica acquired Tremor Video’s demand-side platform for $50 million in 2017.

Demand Side Platform 69

Demand Side Platform Ad Tech Ad Server Banner 69

illumin

JANUARY 12, 2024

In 2019 , 56.3% But Facebook ads can also be bought through a separate DSP or journey advertising platform, making it easier to include Meta ads as part of a larger, more holistic programmatic strategy. Ad strategies on Meta with a DSP Many marketers don’t feel a need to use a demand-side platform to buy Meta ads.

Demand Side Platform 106

Demand Side Platform Ad Space Communications Display Advertising 106

TechCrunch Ads

MAY 26, 2022

Although a 2019 consultation , following publication of its preliminary report, featured breaking up the adtech giant as one of a number of potential remedies.). “The CMA is assessing whether Google’s practices in these parts of the ad tech stack may distort competition.

Ad Server 110

Ad Server Ad Exchange Demand Side Platform Ad Targeting 110

Single Grain

MARCH 16, 2020

million apps in Q1, 2019: the, biggest Google Play, has 2.1 Their revenues in 2019 reached even higher, and in 2020, it's projected that they will generate $77 billion in the U.S. The greatest part of the ad spending growth in Africa is generated by mobile app installations, and games take the most significant share.

Advertising 105

Advertising Marketing Ad Tech Demand Side Platform 105

Single Grain

JULY 20, 2021

Before we talk about them, it is important to review the ecosystem to find out what kind of advertising platforms they involve and how they are related. The main components of the programmatic ecosystem are: DSP (Demand-Side Platform) is a programmatic platform that helps advertisers buy targeted impressions from publishers in real time.

Advertising 98

Advertising Demand Side Platform Impressions Retargeting 98

Martech

OCTOBER 13, 2023

DOOH demand-side platform (DSP) VIOOH teamed up with Yahoo to study the growing demand of DOOH and its effectiveness. Kaplan pointed out that Pepsi used out-of-home in a similarly compelling way by saturating Atlanta (home to competitor Coca-Cola) during Super Bowl LIII when the big game was held there in 2019.

Demand Side Platform 119

Demand Side Platform Retail Media Retargeting 119

InMobi

SEPTEMBER 19, 2019

Some food for thought from InMobi’s 2019 Mobile Programmatic Advertising Trends report : In the U.S. in Q1 2019, click-through rates (CTRs) for video ads were over 2x greater than native CTRs and over 10x greater than CTRs for banners on average. In Q1 2019, the average CTR for a video ad in the U.S.

Advertising 52

Advertising Viewability Video Ads Click Through Rate 52

InMobi

MARCH 12, 2020

Check out this video featuring InMobi’s Sergio Serra to learn more: Part of this push is coming from the demand side. Demand-side platform Centro set a strict deadline of July 2019 for enforcement , after which they would not buy an app’s inventory on behalf of their clients unless the publisher’s app-ads.txt was available.

Demand Side Platform 52

Demand Side Platform Mobile Ads Ad Inventory Education 52

Digiday

FEBRUARY 8, 2023

Speaking earlier that week at AdExchanger’s Industry Preview , Arete Research’s Rocco Strauss speculated that the industry’s largest independent demand-side platform The Trade Desk or Shopify may be in the running.

Retail 69

Retail Ad Tech Demand Side Platform Media 69

Digiday

OCTOBER 26, 2022

Sharma explained that his team has sought to improve the ease of use of the Amazon Ads platform, including more cohesive integration of its demand-side platform and other offerings, plus investment in Sizmek, the buy-side ad server it purchased in a 2019 fire-sale.

Ad Tech 72

Ad Tech Demand Side Platform Ad Server Food 72

InMobi

NOVEMBER 12, 2021

In this report, programmatic advertising trends are broken down as follows: How our demand-side platform (DSP), brand and agency partners are approaching mobile programmatic advertising both globally and specifically in North America. Mobile is no longer the second screen, but rather the most popular media source in the house.

Advertising 52

Advertising Demand Side Platform Banner Retail 52

Basis

JULY 1, 2022

This all changed back in 2017 , though, as the major exchanges began either rolling out or experimenting with first-price auctions, culminating in Google joining the pack in 2019. A compromise between the two models, bid shading is an optimization tactic available in most enterprise demand side platforms (DSPs).

CPM 86

CPM Impressions Ad Exchange Demand Side Platform 86

Martech

MARCH 15, 2022

Adtech comprises two primary platforms: demand and supply-side. While demand-side platforms (DSPs) are used by digital advertising buyers to manage programmatic ad buying, supply-side platforms (SSPs) are used by publishers to sell digital ads in online auctions. Demand-side platforms.

First-Party Cookies 121

First-Party Cookies Cookies Impressions Ad Exchange 121

InMobi

DECEMBER 13, 2019

The mobile app advertising market grew by leaps and bounds in 2019. In North America, programmatic ad spend coming through InMobi Exchange during the first three months of 2019 was 299% greater than what came through during the same period in 2017. Why did mobile advertising spending grow in 2019? In the U.S.,

Advertising 52

Advertising Banner Marketing Rich Media 52

InMobi

JUNE 26, 2020

was made initially available in 2019. will be adopted by a wider array of stakeholders, making it more widespread than the initial versions of TCF were in 2018 and 2019. The first version of TCF was introduced in 2018, while TCF 2.0 Previously, it was possible to use both, although as per IAB guidelines, TCF 2.0

GDPR 52

GDPR Demand Side Platform Ad Tech Advertising 52

InMobi

SEPTEMBER 11, 2019

When selecting a demand-side platform (DSP) for your programmatic campaigns, should you choose an omnichannel DSP or a more specialized DSP? Specialized vs. Omnichannel DSPs: Market Factors to Consider As we noted in our July 2019 webinar with Adweek, consolidation continues to happen among omnichannel DSPs in the ad tech space.

Demand Side Platform 52

Demand Side Platform Ad Exchange Impressions Machine Learning 52

VideoWeek

FEBRUARY 22, 2024

In 2019 the pair launched d-force, a joint venture (JV) for pooling their addressable TV and digital video inventory on ProSieben’s demand-side platform (DSP). And while not a full-on merger, this partnership marks the closest collaboration between the German broadcasters so far.

Ad Tech 59

Ad Tech Demand Side Platform Advertising Media 59

InMobi

APRIL 5, 2021

In an effort to improve transparency in the programmatic mobile in-app advertising ecosystem, the IAB has released three key tech standards since 2019: app-ads.txt, sellers.json and the OpenRTB supply chain object (also sometimes known as Schain object).

Demand Side Platform 52

Demand Side Platform Ad network Advertising 52

Digiday

JUNE 22, 2022

In inking the deal, “Yahoo becomes the exclusive omni-channel demand-side platform for accessing DirectTV advertising addressable TV inventory,” according to a news release. That said, in terms of number of award entries, there were 30,953 in 2019.

Marketing 72

Marketing Demand Side Platform Agency ROI 72

Digiday

NOVEMBER 20, 2022

30, 2019, Digiday has updated this article to include a video that helps to illustrate what fingerprinting is. That list includes ad verification firm DoubleVerify and demand-side platform MediaMath. Originally published on Aug. The cookie is the best-known method for identifying and tracking people online.

Cookies 69

Cookies Ad Tech Demand Side Platform Ad Targeting 69

Single Grain

AUGUST 13, 2019

AdBadger reports that as of January 2019, Amazon’s regular cost per click (CPC) is usually about $0.97. There are two options : Self-service Amazon DSP (“demand-side platform”) users can buy and manage their own display campaigns. 7 SEO Copywriting Tips to Increase Your Rankings in 2019. Product Display Ads Cost.

Video Ads 110

Video Ads Conversion CPC Banner 110

Digiday

OCTOBER 31, 2022

For example, the publisher talked about conducting an audit of demand-side platforms — the ad tech vendors that actually buy impressions — as recently as 2019. Time will tell if (and when) Bloomberg Media makes a move on resellers or any other ad tech middlemen. Nevertheless, it’s always on the lookout.

Media 69

Media Advertising Ad Tech Demand Side Platform 69

InMobi

JULY 10, 2018

How will everything look in 2019, 2020 and beyond? 4) We’re Nowhere Close to Peak Programmatic More and more, expect advertisers and demand-side platforms to utilize automated methods for buying in-app video ad placements. But what will the space look like for the rest of 2018 and going forward? in this regard.

Ad Inventory 52

Ad Inventory Advertising Video Ads Demand Side Platform 52

Digital Remedy

JUNE 29, 2022

Migration to Google Cloud Platform. Digital Remedy first started using Google Cloud services in 2019, with the goal of improving efficiency by streamlining company processes and consolidating applications. Image: Flip Architecture.

Demand Side Platform 52

Demand Side Platform Impressions Ad Space Conversion 52

Digital Remedy

JUNE 29, 2022

Migration to Google Cloud Platform. Digital Remedy first started using Google Cloud services in 2019, with the goal of improving efficiency by streamlining company processes and consolidating applications. Image: Flip Architecture.

Demand Side Platform 52

Demand Side Platform Impressions Conversion Ad Tech 52

VideoWeek

AUGUST 8, 2023

percent compared with pre-Covid levels (H1 2019). And in June the company announced a partnership with US demand-side platform The Trade Desk to bring programmatic buying to connected and linear TV, across multiple markets. RTL’s TV ad revenues reached €1,187 million in H1 2023, down 12.5 percent on H1 2022, and 15.5

Demand Side Platform 52

Demand Side Platform Entertainment Advertising Marketing 52

VideoWeek

JANUARY 12, 2024

Yahoo Brings Cookieless ID Solution to DSP Yahoo has launched a new identity suite for its demand-side platform (DSP) in efforts to help advertisers prepare for third-party cookie deprecation. WPP used to completely own Kantar, but sold a 60 percent stake to Bain back in 2019. Accenture Acquires Work & Co.

Cookies 98

Cookies Audience Media Demand Side Platform 98

Basis

AUGUST 23, 2023

This all changed back in 2017 , though, as the major exchanges began either rolling out or experimenting with first-price auctions, culminating in Google joining the pack in 2019. A compromise between the two models, bid shading is an optimization tactic available in most enterprise demand side platforms (DSPs).

CPM 52

CPM Impressions Ad Exchange Demand Side Platform 52

InMobi

SEPTEMBER 30, 2019

Some down-funnel demand-side platforms ensure marketing are paying only for those that actually use their app. According to InMobi’s 2019 Mobile Programmatic Advertising Trends report , U.S. This is in contrast to what marketers did before, where they just paid for impressions or clicks and hoped for the best.

Advertising 52

Advertising Banner Rich Media Brand Awareness 52

Digiday

FEBRUARY 14, 2023

Advertisers can manage these cross-service exposures through a demand-side platform if they are buying ads programmatically, but typically advertisers need to enlist multiple DSPs for their streaming campaigns. Additionally, managing streaming ad buys programmatically can force advertisers to make a trade-off.

Advertising 72

Advertising Demand Side Platform Agency Ad Tech 72

VideoWeek

AUGUST 12, 2022

Demand-side platform The Trade Desk seems to be weathering the ad recession storm for now, reporting in its earnings this week that total revenues were up 35 percent year-on-year in Q2. Finder’s research found that the big three platforms were the only three to have seen meaningful growth in the UK since 2019.

Advertising 98

Advertising GDPR Banner Healthcare 98

Clearcode

DECEMBER 12, 2022

Back in 2012, the Singapore-based telecommunications company SingTel acquired Amobee, an AdTech company offering a demand-side platform (DSP), for $321 million. In 2019 T-Mobile bought PushSpring, an AdTech company specializing in mobile ads and push notifications. The Telcos That Entered AdTech and Succeeded.

Demand Side Platform 52

Demand Side Platform ROI Ad Targeting MarTech 52

Clearcode

OCTOBER 21, 2024

Ad Targeting Third-party cookies enable supply-side platforms (SSPs) and demand-side platforms (DSPs) to deliver personalized ads to users based on their browsing history and preferences. However, Google will continue to support third-party cookies in its Chrome web browser for the time being.

Cookies 52

Cookies Retargeting GDPR Ad Targeting 52

InMobi

APRIL 16, 2019

On April 11, 2019, the IAB Tech Lab released two new standards for public review : sellers.json and the OpenRTB SupplyChain object. This is where sellers.json comes in, by allowing the supply-side platform (SSP) to publish such mapping list into its root domain (for example: [link] Why is Sellers.json Beneficial?

Demand Side Platform 52

Demand Side Platform Advertising Education Ad Tech 52

VideoWeek

OCTOBER 6, 2023

In 2019, Amazon acquired the Sizmek Ad Suite, whose Ad Server and Dynamic Creative Optimisation (DCO) tools operated separately from Amazon Ads. Adlook Integrates Topics API into DSP Adlook, a demand-side platform (DSP), has announced its integration with Topics API, a Privacy Sandbox tool for behaviour-based targeting.

Ad Server 98

Ad Server Machine Learning A/B Testing Ad Tech 98

InMobi

JANUARY 17, 2019

If you’re looking to embrace programmatic media buying in 2019 but don’t know where to begin, then consider these examples of programmatic advertising to see how others have approached real-time bidding and automated advertising campaigns. Increasingly, in-app digital advertising is going programmatic.

Advertising 40

Advertising Header Bidding Demand Side Platform Display Advertising 40