Remove 2019 Remove Demand Side Platform Remove Header Bidding
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Event Diary: MAU 2019

InMobi

Mobile Apps Unlocked, the premier event for all things mobile apps and user acquisition, just wrapped up its 2019 iteration with two days of learning, insights and fun at the MGM Grand in Las Vegas. Just like last year , MAU did not disappoint in 2019! Did you miss MAU 2019? There’s too much fraud.

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7 Killer Digital Advertising Trends Every Marketer Should Know in 2020

Single Grain

million apps in Q1, 2019: the, biggest Google Play, has 2.1 Their revenues in 2019 reached even higher, and in 2020, it's projected that they will generate $77 billion in the U.S. Every single impression you bid on can be auctioned across platforms and, as a result, it can reach you via all possible paths.

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How to Choose the Best App Monetization Platform for In-App Advertising

InMobi

There are a lot of different players within the mobile app advertising ecosystem , from agency trading desks and demand-side platforms to third-party verification providers, supply-side platforms and everyone else in between. 15) Do They Offer In-App Header Bidding?

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4 Examples of Programmatic Advertising Done Right In Apps

InMobi

If you’re looking to embrace programmatic media buying in 2019 but don’t know where to begin, then consider these examples of programmatic advertising to see how others have approached real-time bidding and automated advertising campaigns. Increasingly, in-app digital advertising is going programmatic. So how does this work?

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Preferred Deals, and How to Setup Them in Google Ad Manager?

Automatad Inc.

When they switched from open auctions to preferred deals in the ratio of 70:30 to 30:70 from Q1 2019 to Q3 2020, they achieved an 80% increase in the viewability of preferred deal ads. The contact of the people on your side who will participate in the negotiation and deal completion. It will help you with any kind of PMP deals.

CPM 52
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Digiday+ Research: A guide to the top 10 ID alternatives for publishers

Digiday

Epsilon is a global data tech platform owned by Publicis Groupe. Publicis acquired Epsilon, which has more than 8,000 employees in over 40 offices worldwide, in 2019. Publishers put code on a page for the purpose of creating a wrapper for header bidding, which enables SharedID creation. About Epsilon. How does it work?