InMobi

SEPTEMBER 19, 2019

Some food for thought from InMobi’s 2019 Mobile Programmatic Advertising Trends report : In the U.S. in Q1 2019, click-through rates (CTRs) for video ads were over 2x greater than native CTRs and over 10x greater than CTRs for banners on average. In Q1 2019, the average CTR for a video ad in the U.S.

Advertising 52

Advertising Viewability Video Ads Click Through Rate 52

InMobi

DECEMBER 13, 2019

The mobile app advertising market grew by leaps and bounds in 2019. In North America, programmatic ad spend coming through InMobi Exchange during the first three months of 2019 was 299% greater than what came through during the same period in 2017. Why did mobile advertising spending grow in 2019? In the U.S.,

Advertising 52

Advertising Banner Marketing Rich Media 52

InMobi

SEPTEMBER 30, 2019

Some down-funnel demand-side platforms ensure marketing are paying only for those that actually use their app. This is why interactive, rich media creatives are on the rise. approximately 30% of banners and around 40% of all display ads leverage rich media creative experiences now. In the U.S.,

Advertising 52

Advertising Banner Rich Media Brand Awareness 52

VideoWeek

AUGUST 12, 2022

Demand-side platform The Trade Desk seems to be weathering the ad recession storm for now, reporting in its earnings this week that total revenues were up 35 percent year-on-year in Q2. Finder’s research found that the big three platforms were the only three to have seen meaningful growth in the UK since 2019.

Advertising 98

Advertising GDPR Banner Healthcare 98

Adtelligent

JULY 19, 2022

Rich Media are usually more complex, include animation or a video, and can be interactive. In June 2019, a survey determined that 26% of companies equally divide their mobile ad budgets between in-app and mobile web ads. It can be done directly or through respective advertising software, such as Demand Side Platforms or DSPs.

Advertising 98

Advertising Video Ads Banner Display Advertising 98