article thumbnail

13 Display Advertising Trends You Can’t Ignore in 2024

Single Grain

Why should you keep an eye on display advertising trends? But advertisers shouldn’t forget about the power of display advertising. In this post, we’ll take a look at the top 13 display advertising trends that are commanding attention and that you might want to include in your marketing strategy.

article thumbnail

Top 100 Advertising Revenue Statistics to Inform Your Campaign

Single Grain

Neal Schaffer ) Since 2019, the global influencer market has more than doubled. Statista ) Dive Deeper: Influencer Marketing Strategy: The Ultimate Guide to Growing Your Business with Brand Partnerships Display Advertising Revenue Statistics The global programmatic display ad spend is projected to reach $558 million in 2023.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

4 benefits of using animated HTML5 ads in your display campaigns

Bannerwise

Display advertising is a form of advertising that uses creative images, videos and other kinds of graphic designs to deliver a certain message. In 2019, roughly $333.25 billion was spent on digital advertising as a whole - and a whopping 31% of it was spent on display advertising (also known as banner ads ).

article thumbnail

Great programmatic ad strategies on Meta for 2024

illumin

Marketers in the USA will spend more than $57 billion on digital display advertising in 2024 alone, with over half of this spent on social media – on track with the spending from recent years. In 2019 , 56.3% Meta can and should be a part of a marketer’s programmatic approach. of total programmatic ad spend.

article thumbnail

Three ways to organize your martech stack

Martech

According to the Gartner Marketing Technology Survey 2019 , marketing leaders report utilizing only 58% of their martech stack’s potential, down from 61% in 2018. For example, an organization may typically include a data and analytics team, a marketing operations team, a content management team and an advertising team.

MarTech 126
article thumbnail

InMobi Recertified by TAG as CAF Compliant

InMobi

According to numbers cited by eMarketer , not only did the amount of digital display advertising budget lost to fraud drop significantly between 2015 and 2019, but ad fraud is no longer a top cited concern among marketers and media buyers.

article thumbnail

Digital Advertising Guide

Adtelligent

Display advertising. Display advertising often called “banner advertising” is a type of targeted advertising using such visuals as images, video, and text. Marketers and advertisers use display advertising software to target, purchase, manage, and track display advertisements.