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The WIR: Meta Launches Text-to-Video Ad Tools, Channel 4 Reports Tough 2023, and PayPal Launches an Ads Business

VideoWeek

an email advertising and marketing business, for $250 million, in a mix of cash and common stock. The company acquired PromoteIQ in 2019 but is reportedly now pushing its clients to use Criteo, a French ad tech firm. Read more on VideoWeek. Zeta Global to Acquire LiveIntent for $250 Million Zeta Global Holdings Corp.

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Best Ecommerce Consulting Agency: Our Top 5 Picks for 2022

Single Grain

alone grew by 50% compared to 2019, reaching a value of $870 billion. They can help you to explore a host of different marketing strategies, from PPC and paid ads to social media marketing , email advertising, and content production. Some agencies will even help you design your own advertising schedule and campaigns.