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The WIR: Meta Launches Text-to-Video Ad Tools, Channel 4 Reports Tough 2023, and PayPal Launches an Ads Business

VideoWeek

an email advertising and marketing business, for $250 million, in a mix of cash and common stock. The company acquired PromoteIQ in 2019 but is reportedly now pushing its clients to use Criteo, a French ad tech firm. Read more on VideoWeek. Zeta Global to Acquire LiveIntent for $250 Million Zeta Global Holdings Corp.