Mediavine

FEBRUARY 8, 2024

We do this by analyzing eCPM , which takes into account fill rate , and CPM, by calendar day. In my Ad Revenue by the Seasons post — which dates back to 2019 but is still relevant — I describe how our data is most heavily influenced by two main trends: Increased consumer activity around holidays.

Cookies 84

Cookies Fill rate CPM Advertising 84

InMobi

DECEMBER 12, 2019

InMobi chose to stick with VAST, as VPAID’s render and fill rates were unsatisfactory for publishers, while advertisers had concerns over viewability and completion rates. In the third quarter of 2019, video advertising grew 26% , according to the Interactive Advertising Bureau (IAB). and VAST 4.2, and VAST 4.2,

Viewability 52

Viewability Fill rate Advertising Video Ads 52

Mediavine

JANUARY 6, 2022

We do this by analyzing eCPM , which takes into account fill rate and CPM, by calendar day. Both CPM and fill rate are heavily influenced by seasonal advertising spend , when consumer activity increases and decreases cyclically.

Fill rate 52

Fill rate CPM Advertising Audience 52

InMobi

APRIL 30, 2019

Ultimately, it delivered low render and fill rates for publishers, and dismal viewability and completion rates for advertisers. Additionally, in April 2019 the IAB released the Secure Interactive Media Interface Definition (SIMID) spec for public comment. Soon enough, issues with VPAID began to crop up. So what's next?

Ad Server 52

Ad Server Fill rate Rich Media Viewability 52

Automatad Inc.

OCTOBER 26, 2023

Fill rate: Another metric to consider is fill rate. The fill rate measures the percentage of ad requests successfully filled with ads. A high fill rate is the secret to efficient ad delivery and minimizing revenue loss due to unsold ad space. billion dollars on video ads in 2021.

Video Ads 52

Video Ads Header Bidding Fill rate Click Through Rate 52

Automatad Inc.

OCTOBER 27, 2023

Lower fill rate: You will undoubtedly display video ads on the website to make money. Video ads have a lower fill rate due to the lower demand than banner and display ads. Header bidding has a high fill rate, increasing the demand for your inventory and, thereby, the highest possible CPM.

Header Bidding 52

Header Bidding Video Ads Fill rate CPM 52

InMobi

APRIL 12, 2019

While waterfalls are still quite common, they are not optimal for app publishers and developers since they frequently lead to latency, suboptimal ad fill rates and lower per-impression prices for ads. This daisy chain continues until the opportunity passes or until all options are claimed. 11) What Auction Mechanics Do They Use?

Header Bidding 52

Header Bidding Advertising Ad Server Ad network 52