Automatad Inc.

OCTOBER 27, 2023

Lower fill rate: You will undoubtedly display video ads on the website to make money. Video ads have a lower fill rate due to the lower demand than banner and display ads. Putting video ads on your website through real-time bidding takes a lot of technical work. It evokes the auction process.

Header Bidding 52

Header Bidding Video Ads Fill rate CPM 52

Automatad Inc.

OCTOBER 26, 2023

Implement video header bidding Video header bidding is a smart way for website owners to boost their ad earnings. In server-side bidding, the auction happens in the ad server, while client-side bidding takes place inside the user’s browser. Fill rate: Another metric to consider is fill rate.

Video Ads 52

Video Ads Header Bidding Fill rate Click Through Rate 52

InMobi

APRIL 12, 2019

While waterfalls are still quite common, they are not optimal for app publishers and developers since they frequently lead to latency, suboptimal ad fill rates and lower per-impression prices for ads. 15) Do They Offer In-App Header Bidding? 11) What Auction Mechanics Do They Use?

Header Bidding 52

Header Bidding Advertising Ad Server Ad network 52