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If you’re new to the world of mobilead tech, it’s likely you’ve found yourself at the receiving end of a steady stream of jargon. The Video Ad Serving Template, more commonly referred to as VAST, was first established by the Interactive Advertising Bureau (IAB) to standardize communication between an ad server and a video player.
While waterfalls are still quite common, they are not optimal for app publishers and developers since they frequently lead to latency, suboptimal adfillrates and lower per-impression prices for ads. A mobilead auction, however, ideally functions just like one on eBay or at Sotheby’s.
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