Martech

MARCH 15, 2022

The death of the third-party cookie. For many decades now, marketers have relied on third-party cookies to track and store consumer data online. In 2019, Apple’s Intelligent Tracking Prevention (ITP) and Firefox’s Enhanced Tracking Protection (ETP) started blocking third-party cookies by default.

First-Party Cookies 121

First-Party Cookies Cookies Impressions Ad Exchange 121

Ad Monsters

FEBRUARY 20, 2024

Given the challenges and bashing of Google’s Privacy Sandbox , a reprieve from cookie deprecation may be in the offing. The wait-and-see approach has been popular ever since Google first announced Chrome would cease to support third-party cookies back in 2019.

Cookies 100

Cookies First-Party Cookies Ad Server Audience 100

Clearcode

JANUARY 26, 2023

Key Points Web cookies are a storage mechanism in web browsers that are used to store data. There are generally two types of cookies: first-party and third-party cookies. First-party cookies are created by the domain (aka website) the user is currently visiting. ad.doubleclick.net).

Cookies 73

Cookies First-Party Cookies GDPR Retargeting 73

Lemonads

MAY 8, 2020

This announcement created some real-panicked conversations within not only the affiliates but the whole internet community, around a cookie cataclysm that could destroy digital advertising and threaten the future of the open internet itself. In short, without first-party cookies, the website experience would be awful to impossible.

Affiliates 52

Affiliates Cookies First-Party Cookies Marketing 52

Digiday

JUNE 8, 2022

Epsilon’s PubCommon ID, which is an open source first-party cookie ID in the publisher’s domain, was adopted by Prebid in 2020 and merged with SharedID. Publishers and advertisers can connect their first-party data to CORE ID’s established users’ digital identities. more efficient delivery than cookies.

First-Party Cookies 69

First-Party Cookies Cookies Header Bidding Ad Tech 69

Adtelligent

MARCH 12, 2020

Google Chrome is on the way to third-party cookies removing. In August 2019 Google Chrome announced a phasing out of the third-party cookies support within 2 years. If the information lines up, the browser sends the relevant cookies together with the request.

Cookies 52

Cookies First-Party Cookies Ad Tech Impressions 52

Monetize More

JUNE 7, 2022

In 2019, Google initially announced third party cookies would be deprecated in the interest of protecting user privacy. Google is now slated to phase out support for the third party cookie in late 2023. But first, what’s a third party cookie?

Cookies 52

Cookies Header Bidding Clickbait First-Party Cookies 52