Admixer

MAY 22, 2019

Admixer is excited to join DigiTech Day Berlin 2019. The meetup is devoted to best practices of reaching target audiences within GDPR regulations.

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Admixer

AUGUST 12, 2019

In June 2019 Head of Admixer DMP, Ivan Fedorov joined ad tech experts in Berlin to speak up about ways how brands and agencies can win from 1st and 2nd-party data capabilities in the era of GDPR. In this article we’re sharing the key takeaways out of Ivan’s keynote. Data market is blooming Despite the […].

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Martech

SEPTEMBER 29, 2023

In recent years, the introduction of the General Data Protection Regulation (GDPR), California Consumer Privacy Act (CCPA), California Privacy Rights Act (CPRA), Apple’s App Tracking Transparency feature and a slew of other state laws have increased consumer awareness around the data companies are collecting.

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InMobi

JUNE 26, 2020

Explained The Transparency and Consent Framework was developed in conjunction with IAB Europe and the IAB Tech Lab as a way for publishers and others in the ad tech space to ensure compliance with the General Data Protection Regulation (GDPR) in the European Union and other consumer privacy laws and regulations. InMobi and TCF 2.0

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Martech

NOVEMBER 5, 2021

With only 18% of B2B marketers reporting adoption of AI driven personalization according to “The State of Artificial Intelligence in B2B Marketing” (Demand Metric, 2019), Marketo’s initiative is welcomed. . According to Alexandra Quick at Marketo, “AI should be made available to everyone and should be easy to use and to adopt.”

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VideoWeek

AUGUST 12, 2022

Criteo Hit with €60 Million GDPR Fine. French ad tech business Criteo has been handed a proposed €60 million fine by France’s data protection authority over violations of the General Data Protection Regulation (GDPR), following an investigation to Criteo’s collection of data, and use of data for targeted advertising.

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Single Grain

OCTOBER 23, 2019

Dive Deeper: The Beginner’s Guide to Crafting a Highly Effective Social Media Strategy in 2019. Since the General Data Protection Regulation (GDPR) took effect in May 2018 in the European Union, online privacy has become one of the biggest challenges that businesses have been facing. In addition, having a privacy policy helps.

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Martech

MARCH 15, 2022

In 2019, Apple’s Intelligent Tracking Prevention (ITP) and Firefox’s Enhanced Tracking Protection (ETP) started blocking third-party cookies by default. GDPR , CCPA , and other data privacy regulations spell the end of behavioral audience targeting, leaving many marketers searching for alternatives. Contextual ad targeting.

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Martech

SEPTEMBER 27, 2021

As head of Teemo, Grouchko was one of the very first executives to run afoul of GDPR regulations — following which he re-cast Teemo as scrupoulously compliant, an experience he now brings to Near. 2019 was the first time New York City ever hosted. “Everything is anonymized,” said Steele. A use case: World Pride.

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Single Grain

JANUARY 22, 2020

If your e-commerce site has not followed important regulations such as the General Data Protection Regulation ( GDPR ) and subsequently suffered a cyber attack, you could face severe penalties. Dive Deeper: The Email Marketer’s 4-Step Guide to GDPR Compliance. Common Tactics Used in a Cyber Attack. Insider Threats.

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InMobi

JULY 24, 2018

3) The Industry is Still Figuring Out GDPR It’s been over two months since the European Union’s General Data Protection Regulation (GDPR) went into effect, but it’s still very much top of mind for those in the mobile advertising and oversight space. We hope to see you all next year at Postback 2019!

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Clearcode

JANUARY 26, 2023

Safari and Firefox Turn off Support for Third-Party Cookies The European Union’s General Data Protection Regulation (GDPR) What Information Can Be Stored in a Cookie? There are 6 legal bases for collecting personal data as outlined in the GDPR. How Are Third-Party Cookies Created? Why Are Third-Party Cookies Being Phased Out?

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Ad Monsters

SEPTEMBER 23, 2022

As early as 2018, the General Data Protection Regulation ( GDPR ) required publishers to gain consumer consent to acquire their data. For example, research was conducted in 2019, only a year after the development of the GDPR. Five popular CMPs were studied according to UK data provided by Adzerk.

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InMobi

DECEMBER 17, 2019

However, it applies primarily to publishers that sell data (data onboarding and identity-matching companies, for instance, that buy publisher audience data) or that use publishers’ first-party data in programmatic, like some ad tech vendors,” AdExchanger’s James Hercher wrote in December 2019. CCPA, in contrast, is an opt-out law.

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Single Grain

JANUARY 3, 2020

Take a look at his 2019 Data & AI Landscape (you'll probably need to click here to zoom in ): In 2020, business intelligence analysts will have access to more data sources than ever before, and gives companies rich reserves on which to guide their operations, marketing and sales decision-making. A report from Forbes revealed that over 4.1

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Martech

MARCH 7, 2024

Mozilla deprecated third-party cookies in its Firefox browser in 2018; Apple did the same for Safari in 2019. In some ways, it’s GDPR all over again, with a last-minute scramble once the regulation actually came into force. Can it be that it was all so simple then? Deprecation has been postponed again and again.

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SODP

SEPTEMBER 12, 2019

Lotame , the world’s leading unstacked data solutions company that helps publishers, marketers and agencies find new customers, increase engagement, and grow revenue through audience data, today announced the launch of Lotame PDX, a new private data marketplace at DMEXCO 2019 in Cologne, Germany.

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InMobi

DECEMBER 19, 2019

During Advertising Week New York 2019, he told InMobi’s Anne Frisbie that Hershey’s is interested in using location data in combination with digital ads and other emerging marketing channels to more effective reach and impact their target audience segments. What steps will they take to drive real connections with consumers over mobile?

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Clearcode

OCTOBER 21, 2024

In 2018, the General Data Protection Regulation (GDPR) regulation went into effect to enhance user privacy by setting new rules for processing personal data. Apart from the GDPR in the European Union, there are a few other privacy regulations around the world that terminate how personal information can be stored and processed.

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Digiday

SEPTEMBER 23, 2022

‘Regulators are ahead of the industry’ The last IRL Dmexco was hosted in 2019 when GDPR enforcement was in its infancywhen European regulators were still getting to grips with the seismic privacy legislation. Digiday sounded sentiments from the shop floor.

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SODP

JULY 3, 2019

Since the platform was launched, Carbon DMP’s successes include: Award recognition: which includes finalist spaces in The AI & Machine Learning Awards 2019 for Best Emerging Technology and Most Innovative AI ML technology. Continual innovation : innovating is at the heart of everything Carbon does.

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Basis

AUGUST 29, 2023

Prepare Your Data Infrastructure In light of privacy-minded regulations such as CCPA, CPRA , and GDPR, and with the rapid approach of the cookieless future , first-party data is becoming increasingly central to supporting a vibrant digital media advertising strategy. billion to $30.02 That’s an increase of over 66%!

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Adtelligent

DECEMBER 26, 2023

These actions include new laws and regulations applied to the digital world, such as the ePrivacy Directive and the General Data Protection Regulation (GDPR). In 2019, advertisers spent $19.2 However, all of this is about to change with the demise of third-party cookies and the new rules established by GDPR.

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Adtelligent

MAY 26, 2021

These actions include new laws and regulations applied to the digital world, such as the ePrivacy Directive and the General Data Protection Regulation (GDPR). In 2019 advertisers spent $19.2 However, all of this is about to change with the demise of third-party cookies and the new rules established by GDPR.

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Cookies GDPR Non-Profit Audience 52

Martech

JULY 13, 2021

In a 2019 study by Google, news sites would lose 62% of ad revenue if 3rd party cookies were retired without a replacement for audience targeting. >> Google’s current FLoC tests aren’t GDPR compliant. How are cohorts formed? The input is a list of domains a user has visited and the output is a cohort.

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Lemonads

SEPTEMBER 27, 2020

It’s estimated that the digital advertising industry lost more than $42 billion in 2019 alone and that number can reach a staggering $100 billion by 2023 if the problem is not addressed properly.

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VideoWeek

OCTOBER 11, 2024

The company acquired PromoteIQ in 2019 but is reportedly now pushing its clients to use Criteo, a French ad tech firm. Microsoft Backs Away From Retail Media Business Microsoft is quietly shuttering PromoteIQ, its retail media business, according to Digiday. Read more on VideoWeek. Read more on VideoWeek.

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Single Grain

DECEMBER 11, 2019

It is also fully GDPR compliant. Completely GDPR compliant and protects user privacy. Related Content: 44 Must-Have Marketing Tools for any Business in 2019. High-quality external links are also added. You can create rich snippets to make the page more user-friendly and stand out from the competition in search page results.

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Single Grain

SEPTEMBER 12, 2019

This post has been expanded with new cold email tools for 2019. Dive Deeper: The Email Marketer’s 4-Step Guide to GDPR Compliance. It’s the only service in 2019 where you can send personalized images and videos embedded in your emails. NOW UPDATED! How to Create A High-Value Lead Magnet to Quickly Grow Your Email List.

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Martech

FEBRUARY 24, 2022

Iovox also acquired French-based WannaSpeak in 2019. Infrastructure is deployed on Amazon Web Services (AWS) which complies with GDPR. It has 50 employees. The company is privately held and Octopus Ventures and Columbia Lake Partners are the primary institutional investors. It has offices in London, Paris, San Francisco and Sydney.

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Lemonads

AUGUST 26, 2020

According to some estimates, the digital marketing industry lost more than $42 billion to ad fraud in 2019, which adds up to more than 4.7 Comprehensive List of Compliance Tools The passing of the GDPR laws changed the advertising game in Europe and much of the world. Is Fraud a Big Problem in Affiliate Marketing?

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Single Grain

AUGUST 3, 2023

In response, countries globally have created privacy laws, such as Europe’s GDPR. It came in response to privacy laws such as GDPR and California’s CCPA, which impact how businesses can use and collect data from third-party cookies. 12) 5G Technology In 2019, global operators launched 5G technology. million 5G-enabled devices.

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Smart-Hub

JANUARY 2, 2024

Since the third quarter of 2019, the share of mobile devices in total traffic has been over 50%. They should comply with the latest security and privacy standards, such as GDPR, TCF 2.0, Posting ads to make money, you take on the responsibility to regularly investigate the quality and safety of the content displayed on your pages.

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Single Grain

JUNE 20, 2023

With over 57% of consumers visiting a mobile retail app to obtain additional information about a product or service in 2019, the growing importance of mobile shopping cannot be overstated. It’s vital for businesses to provide a seamless shopping experience for mobile customers, who prioritize speed and personalization.

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Single Grain

JUNE 5, 2023

Statista ) Search advertising will continue dominating the paid media space from 2019 to 2027. Insider Intelligence ) Learn More: * The Email Marketer’s 4-Step Guide to GDPR Compliance * How Poor Website Security Negatively Impacts SEO Rankings * Google Privacy Sandbox: What Does It Mean for the Future of Targeted Ads? billion by 2028.

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Single Grain

AUGUST 27, 2019

This post was updated for 2019 to include more actionable info to get better responses from your cold e-mails. The Email Marketer’s 4-Step Guide to GDPR Compliance. NOW WITH MORE! Dive Deeper: . 7 Creative Ways to Collect Emails Without Being Spammy. The Customer Acquisition Playbook: Email & In-Person Outreach.

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VideoWeek

MARCH 10, 2023

In this week’s Week in Review: TikTok launches Series, UK unveils GDPR replacement, and publishers report slow revenue growth. Ralston-Good joined MediaCom in 2019 before being promoted to Global Client President and then Chief Transformation Officer. He succeeds Philippe Denery, and will join the TF1 Group’s Executive Committee.

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