InMobi

DECEMBER 17, 2018

Of all of the mobile data monetization trends likely to take off in 2019, none will be as transformative to every business function as the growing value of all data collected. Brands: if you don’t take a smarter approach to data usage and data management, then your advertising campaigns are going to fall flat in 2019.

Advertising 52

Advertising Header Bidding GDPR Machine Learning 52

Martech

JULY 5, 2023

In 2019, Facebook parent Meta sued German regulators who ordered the social media giant to stop collecting users’ data without their consent. They said that not only was Facebook violating the EU’s GDPR , but that its dominance in social media made this an antitrust issue as well. . What happened. What’s next.

GDPR 108

GDPR Cookies MarTech Marketing 108

Martech

FEBRUARY 3, 2022

This week, Belgium’s data protection authority, APD, fined IAB Europe 250,000 euros for GDPR-related complaints against its standardized Transparency and Consent Framework (TCF), which is used by publishers and advertisers in the EU.

GDPR 101

GDPR Ad Space Communications MarTech 101

Admixer

MAY 22, 2019

Admixer is excited to join DigiTech Day Berlin 2019. The meetup is devoted to best practices of reaching target audiences within GDPR regulations.

GDPR 52

GDPR Communications Audience Advertising 52

VideoWeek

MARCH 10, 2023

In this week’s Week in Review: TikTok launches Series, UK unveils GDPR replacement, and publishers report slow revenue growth. Ralston-Good joined MediaCom in 2019 before being promoted to Global Client President and then Chief Transformation Officer. He succeeds Philippe Denery, and will join the TF1 Group’s Executive Committee.

GDPR 52

GDPR Ad Tech Media Finance 52

Brid.tv

NOVEMBER 17, 2023

First, legislative action in many parts of the world, such as GDPR in the EU, is making it more difficult for marketers to collect sufficient relevant data. Even with GDPR in place, many websites are still covert about the way in which they collect, process, and profit from user data. This is taking place for a number of reasons.

GDPR 98

GDPR Cookies Real Estate Audience 98

Admixer

AUGUST 12, 2019

In June 2019 Head of Admixer DMP, Ivan Fedorov joined ad tech experts in Berlin to speak up about ways how brands and agencies can win from 1st and 2nd-party data capabilities in the era of GDPR. In this article we’re sharing the key takeaways out of Ivan’s keynote. Data market is blooming Despite the […].

GDPR 52

GDPR Media Ad Tech Agency 52

Single Grain

MARCH 16, 2020

Such data is the most valuable asset of the company, especially in regards to CCPA and GDPR data reselling restrictions. The GDPR is “intended to reshape the way that user data is gathered and processed [and] dictates strict rules of conduct for businesses who collect information from consumers.”

Advertising 105

Advertising Marketing Ad Tech Demand Side Platform 105

Martech

SEPTEMBER 29, 2023

In recent years, the introduction of the General Data Protection Regulation (GDPR), California Consumer Privacy Act (CCPA), California Privacy Rights Act (CPRA), Apple’s App Tracking Transparency feature and a slew of other state laws have increased consumer awareness around the data companies are collecting.

Marketing 122

Marketing GDPR MarTech Cookies 122

TechCrunch Ads

MAY 26, 2022

Although a 2019 consultation , following publication of its preliminary report, featured breaking up the adtech giant as one of a number of potential remedies.). Behavioral ad industry gets hard reform deadline after IAB’s TCF found to breach Europe’s GDPR.

Ad Server 110

Ad Server Ad Exchange Demand Side Platform Ad Targeting 110

InMobi

JUNE 26, 2020

Explained The Transparency and Consent Framework was developed in conjunction with IAB Europe and the IAB Tech Lab as a way for publishers and others in the ad tech space to ensure compliance with the General Data Protection Regulation (GDPR) in the European Union and other consumer privacy laws and regulations. InMobi and TCF 2.0

GDPR 52

GDPR Demand Side Platform Ad Tech Advertising 52

Martech

NOVEMBER 5, 2021

With only 18% of B2B marketers reporting adoption of AI driven personalization according to “The State of Artificial Intelligence in B2B Marketing” (Demand Metric, 2019), Marketo’s initiative is welcomed. . According to Alexandra Quick at Marketo, “AI should be made available to everyone and should be easy to use and to adopt.”

Machine Learning 108

Machine Learning Audience GDPR MarTech 108

VideoWeek

AUGUST 12, 2022

Criteo Hit with €60 Million GDPR Fine. French ad tech business Criteo has been handed a proposed €60 million fine by France’s data protection authority over violations of the General Data Protection Regulation (GDPR), following an investigation to Criteo’s collection of data, and use of data for targeted advertising.

Advertising 98

Advertising GDPR Banner Healthcare 98

VideoWeek

JULY 5, 2023

The court case relates to a ruling made by Germany’s Federal Cartel Office (FCO), or Budeskartellamt, back in 2019. But it also opens the door for other competition regulators in Europe to make rulings relating to the GDPR. And where appropriate, they should consult with their local data regulators on any possible infringements.

GDPR 52

GDPR Marketing Advertising Media 52

Single Grain

OCTOBER 23, 2019

Dive Deeper: The Beginner’s Guide to Crafting a Highly Effective Social Media Strategy in 2019. Since the General Data Protection Regulation (GDPR) took effect in May 2018 in the European Union, online privacy has become one of the biggest challenges that businesses have been facing. In addition, having a privacy policy helps.

GDPR 101

GDPR SEO Media Marketing 101

Martech

MARCH 15, 2022

In 2019, Apple’s Intelligent Tracking Prevention (ITP) and Firefox’s Enhanced Tracking Protection (ETP) started blocking third-party cookies by default. GDPR , CCPA , and other data privacy regulations spell the end of behavioral audience targeting, leaving many marketers searching for alternatives. Contextual ad targeting.

First-Party Cookies 120

First-Party Cookies Cookies Impressions Ad Exchange 120

Single Grain

JANUARY 22, 2020

If your e-commerce site has not followed important regulations such as the General Data Protection Regulation ( GDPR ) and subsequently suffered a cyber attack, you could face severe penalties. Dive Deeper: The Email Marketer’s 4-Step Guide to GDPR Compliance. Common Tactics Used in a Cyber Attack. Insider Threats.

SEO 108

SEO GDPR Conversion 108

InMobi

JULY 24, 2018

3) The Industry is Still Figuring Out GDPR It’s been over two months since the European Union’s General Data Protection Regulation (GDPR) went into effect, but it’s still very much top of mind for those in the mobile advertising and oversight space. We hope to see you all next year at Postback 2019!

GDPR 52

GDPR Conversion Advertising Audience 52

Martech

SEPTEMBER 27, 2021

As head of Teemo, Grouchko was one of the very first executives to run afoul of GDPR regulations — following which he re-cast Teemo as scrupoulously compliant, an experience he now brings to Near. 2019 was the first time New York City ever hosted. “Everything is anonymized,” said Steele. A use case: World Pride.

GDPR 114

GDPR Marketing MarTech Audience 114

Clearcode

JANUARY 26, 2023

Safari and Firefox Turn off Support for Third-Party Cookies The European Union’s General Data Protection Regulation (GDPR) What Information Can Be Stored in a Cookie? There are 6 legal bases for collecting personal data as outlined in the GDPR. How Are Third-Party Cookies Created? Why Are Third-Party Cookies Being Phased Out?

Cookies 73

Cookies First-Party Cookies GDPR Retargeting 73

Ad Monsters

SEPTEMBER 23, 2022

As early as 2018, the General Data Protection Regulation ( GDPR ) required publishers to gain consumer consent to acquire their data. For example, research was conducted in 2019, only a year after the development of the GDPR. Five popular CMPs were studied according to UK data provided by Adzerk.

Pop-Up 75

Pop-Up GDPR Ad Tech Cookies 75

InMobi

DECEMBER 17, 2019

However, it applies primarily to publishers that sell data (data onboarding and identity-matching companies, for instance, that buy publisher audience data) or that use publishers’ first-party data in programmatic, like some ad tech vendors,” AdExchanger’s James Hercher wrote in December 2019. CCPA, in contrast, is an opt-out law.

Ad Tech 52

Ad Tech GDPR Electronics Audience 52

All About Advertising Law

JUNE 29, 2016

Privacy Shield (“Privacy Shield”) in 2016 and the EU’s General Data Protection Regulation (“GDPR”) in 2018, the U.K. They should also continue preparations for the GDPR, as the U.K. will be subject to the law, at the very least, during the several months “gap” between GDPR implementation and the U.K.’s to accept the GDPR.

GDPR 40

GDPR Marketing Media 40

Single Grain

JANUARY 3, 2020

Take a look at his 2019 Data & AI Landscape (you'll probably need to click here to zoom in ): In 2020, business intelligence analysts will have access to more data sources than ever before, and gives companies rich reserves on which to guide their operations, marketing and sales decision-making. A report from Forbes revealed that over 4.1

Machine Learning 105

Machine Learning Marketing Shipping GDPR 105

MediaFuse

JUNE 6, 2019

billion and the analysts predict this number will be even bigger in 2019. In 2019 we will experience its dominance in fields such as ad sales management, reduced CPC, and dynamic creative optimization. GDPR and ePrivacy. By the end of 2018, the total was $30.09 In 2015 $17.5 Artificial Intelligence. AI is not a new trend at all.

Marketing 52

Marketing CPC CPA CPM 52

Martech

MARCH 7, 2024

Mozilla deprecated third-party cookies in its Firefox browser in 2018; Apple did the same for Safari in 2019. In some ways, it’s GDPR all over again, with a last-minute scramble once the regulation actually came into force. Can it be that it was all so simple then? Deprecation has been postponed again and again.

Cookies 117

Cookies GDPR Click Through Rate Advertising 117

SODP

SEPTEMBER 12, 2019

Lotame , the world’s leading unstacked data solutions company that helps publishers, marketers and agencies find new customers, increase engagement, and grow revenue through audience data, today announced the launch of Lotame PDX, a new private data marketplace at DMEXCO 2019 in Cologne, Germany.

GDPR 52

GDPR Audience Communications Advertising 52

InMobi

DECEMBER 19, 2019

During Advertising Week New York 2019, he told InMobi’s Anne Frisbie that Hershey’s is interested in using location data in combination with digital ads and other emerging marketing channels to more effective reach and impact their target audience segments. What steps will they take to drive real connections with consumers over mobile?

Advertising 52

Advertising Machine Learning GDPR Audience 52

Clearcode

OCTOBER 21, 2024

In 2018, the General Data Protection Regulation (GDPR) regulation went into effect to enhance user privacy by setting new rules for processing personal data. Apart from the GDPR in the European Union, there are a few other privacy regulations around the world that terminate how personal information can be stored and processed.

Cookies 52

Cookies Retargeting GDPR Ad Targeting 52

Automatad Inc.

FEBRUARY 22, 2022

Canadian Marketing Association reported on the negative impact of GDPR on publishers, consumers, and advertisers. Canadian Marketing Association Highlights the Negative Impact of GDPR. The report revealed that the GDPR has had the worst impact on small-to-medium-sized enterprises (SMEs). Related Read: What is GDPR?

GDPR 52

GDPR Cookies Header Bidding Impressions 52

Basis

AUGUST 29, 2023

Prepare Your Data Infrastructure In light of privacy-minded regulations such as CCPA, CPRA , and GDPR, and with the rapid approach of the cookieless future , first-party data is becoming increasingly central to supporting a vibrant digital media advertising strategy. billion to $30.02 That’s an increase of over 66%!

Marketing 92

Marketing Communications Audience GDPR 92

Digiday

SEPTEMBER 23, 2022

‘Regulators are ahead of the industry’ The last IRL Dmexco was hosted in 2019 when GDPR enforcement was in its infancywhen European regulators were still getting to grips with the seismic privacy legislation. Digiday sounded sentiments from the shop floor.

GDPR 36

GDPR Ad Tech Conversion Media 36

SODP

JULY 3, 2019

Since the platform was launched, Carbon DMP’s successes include: Award recognition: which includes finalist spaces in The AI & Machine Learning Awards 2019 for Best Emerging Technology and Most Innovative AI ML technology. Continual innovation : innovating is at the heart of everything Carbon does.

Machine Learning 52

Machine Learning GDPR Impressions Audience 52

PrograMetrix

AUGUST 17, 2022

Google released GA4 in its beta version in 2019, so it's been around for a while. Google is serious about forcing companies to switch to GA4 because it's helping them and their users become more GDPR and CCPA compliant. That led Google to release Google Analytics 4 (GA4). Google Analytics 4 (GA4).

Advertising 52

Advertising Click Through Rate Cookies GDPR 52

Adtelligent

DECEMBER 26, 2023

These actions include new laws and regulations applied to the digital world, such as the ePrivacy Directive and the General Data Protection Regulation (GDPR). In 2019, advertisers spent $19.2 However, all of this is about to change with the demise of third-party cookies and the new rules established by GDPR.

Cookies 52

Cookies GDPR Audience Non-Profit 52

Adtelligent

MAY 26, 2021

These actions include new laws and regulations applied to the digital world, such as the ePrivacy Directive and the General Data Protection Regulation (GDPR). In 2019 advertisers spent $19.2 However, all of this is about to change with the demise of third-party cookies and the new rules established by GDPR.

Cookies 52

Cookies GDPR Non-Profit Audience 52

Single Grain

NOVEMBER 24, 2020

Take, for example, the European Union-based General Data Protection Regulation ( GDPR ) that took effect in May 2018. Dive Deeper: The Email Marketer’s 4-Step Guide to GDPR Compliance. Related Content : * The Email Marketer’s 4-Step Guide to GDPR Compliance. * Why Is It Important to Care About Marketing Compliance?

Marketing 64

Marketing GDPR Shipping Fashion 64