Martech

JULY 5, 2023

Parkin believes this and other EU actions will put an end to the current digital marketing paradigm. In 2019, Facebook parent Meta sued German regulators who ordered the social media giant to stop collecting users’ data without their consent. Marketers don’t have to worry about this happening in the U.S., What happened.

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Martech

FEBRUARY 3, 2022

This week, Belgium’s data protection authority, APD, fined IAB Europe 250,000 euros for GDPR-related complaints against its standardized Transparency and Consent Framework (TCF), which is used by publishers and advertisers in the EU. Why we care. Privacy and transparency are critical values for the ad industry and for digital citizens.

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InMobi

DECEMBER 17, 2018

Of all of the mobile data monetization trends likely to take off in 2019, none will be as transformative to every business function as the growing value of all data collected. Brands: if you don’t take a smarter approach to data usage and data management, then your advertising campaigns are going to fall flat in 2019.

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Martech

MARCH 22, 2022

Email marketing helps organizations acquire and retain customers, build businesses and make more money. That single sentence explains why companies must invest in effective email marketing. Unlike other channels, marketers need to know the mechanics of message delivery, too. 3 drivers of email marketing’s evolution.

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Basis

AUGUST 29, 2023

Against this backdrop, the financial institutions (FIs) that build acceptance and trust through agile digital marketing touchpoints can better position themselves to develop stronger consumer relationships—and grow their bottom lines, to boot.

Marketing 98

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TechCrunch Ads

MAY 26, 2022

This is the Competition and Markets Authority’s (CMA) second probe of Google’s adtech practices — after it said it would investigate an ad deal between Google and Facebook referred to internally as ‘Jedi Blue’, back in March. .” But, years on, the CMA is still waiting for the U.K.

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Martech

FEBRUARY 24, 2022

The global pandemic has confirmed what many marketers already knew: the telephone is an integral part of the consumer purchase journey. More and more enterprise marketers are using call analytics platforms to collect, analyze and act upon the growing volume of caller data now being captured from the billions of inbound calls to businesses.

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Martech

NOVEMBER 5, 2021

According to Adobe Experience League , “Predictive Audiences (PA) utilizes AI and machine learning to enable you to target audiences more effectively and take proactive steps to reach your marketing goals.” MOPs Rundown is presented through a partnership between MarTech and Perkuto , a marketing operations consultancy.

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Machine Learning Audience GDPR MarTech 109

MediaFuse

JUNE 6, 2019

Rising Trends in Programmatic Digital Marketing. It wasn’t, however, until late 2017 when marketers noticed its growth and new potential. This year you should be staying on your toes as new trends are constantly emerging and the old ones are strengthening their position in digital marketing. In 2015 $17.5

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Admixer

AUGUST 12, 2019

In June 2019 Head of Admixer DMP, Ivan Fedorov joined ad tech experts in Berlin to speak up about ways how brands and agencies can win from 1st and 2nd-party data capabilities in the era of GDPR. Data market is blooming Despite the […]. In this article we’re sharing the key takeaways out of Ivan’s keynote.

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Single Grain

NOVEMBER 24, 2020

These days, marketing compliance is a constant battle for companies. The trouble is that with so much digital content being produced every day, it can be challenging for the marketing team to ensure that all marketing collateral meets the legal and regulatory standards set by internal and external bodies.

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Single Grain

OCTOBER 23, 2019

Because digital marketing has been going omnichannel , reputation management should be a collaborative effort that every member of your team can participate in. Dive Deeper: Omnichannel Marketing: Using the Content Sprout Method to Overcome Info Overload. Embracing chatbot marketing is one way to do that. C) Downtimes.

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Martech

SEPTEMBER 27, 2021

” NYC & Co became a marketing organization to encourage residents to undertake appropriate activities around the city and support local institutions. ” Operational and marketing intelligence. There’s the marketing intelligence side, and then there’s the operational intelligence side. ” Near manages some 1.6

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VideoWeek

JULY 5, 2023

The court case relates to a ruling made by Germany’s Federal Cartel Office (FCO), or Budeskartellamt, back in 2019. But it also opens the door for other competition regulators in Europe to make rulings relating to the GDPR. But users have to agree in order to be able to use Meta’s products.

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InMobi

JULY 24, 2018

We recently got back from Postback , the annual mobile marketing and advertising conference mobile measurement leader TUNE throws in Seattle. in 2018, and the global OTT market is set to rise 24 percent this year. in 2018, and the global OTT market is set to rise 24 percent this year.

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Clearcode

JANUARY 26, 2023

Safari and Firefox Turn off Support for Third-Party Cookies The European Union’s General Data Protection Regulation (GDPR) What Information Can Be Stored in a Cookie? There are 6 legal bases for collecting personal data as outlined in the GDPR. How Are Third-Party Cookies Created? Why Are Third-Party Cookies Being Phased Out?

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All About Advertising Law

JUNE 29, 2016

Privacy Shield (“Privacy Shield”) in 2016 and the EU’s General Data Protection Regulation (“GDPR”) in 2018, the U.K. They should also continue preparations for the GDPR, as the U.K. will be subject to the law, at the very least, during the several months “gap” between GDPR implementation and the U.K.’s to accept the GDPR.

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SODP

SEPTEMBER 12, 2019

Lotame , the world’s leading unstacked data solutions company that helps publishers, marketers and agencies find new customers, increase engagement, and grow revenue through audience data, today announced the launch of Lotame PDX, a new private data marketplace at DMEXCO 2019 in Cologne, Germany.

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InMobi

DECEMBER 19, 2019

Data is extremely top of mind for just about everyone in the mobile marketing and advertising industries. Throughout 2020, marketers will be taking pains to answer these questions. Through such a data set, marketers gain increased visibility into demographics (gender and age), device information, and interests and behaviors.

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Automatad Inc.

FEBRUARY 22, 2022

Canadian Marketing Association reported on the negative impact of GDPR on publishers, consumers, and advertisers. Canadian Marketing Association Highlights the Negative Impact of GDPR. The report revealed that the GDPR has had the worst impact on small-to-medium-sized enterprises (SMEs). Related Read: What is GDPR?

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PrograMetrix

AUGUST 17, 2022

Important changes are on the horizon for the world of marketing analytics. As the industry shifts towards cookieless solutions, analytics providers have to develop new ways of tracking user habits online and provide predictive information for digital marketers. That gave marketers a more comprehensive view of user behavior online.

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Clearcode

OCTOBER 21, 2024

In 2018, the General Data Protection Regulation (GDPR) regulation went into effect to enhance user privacy by setting new rules for processing personal data. Apart from the GDPR in the European Union, there are a few other privacy regulations around the world that terminate how personal information can be stored and processed.

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Cookies Retargeting GDPR Ad Targeting 52

Digiday

SEPTEMBER 23, 2022

‘Regulators are ahead of the industry’ The last IRL Dmexco was hosted in 2019 when GDPR enforcement was in its infancywhen European regulators were still getting to grips with the seismic privacy legislation. Digiday sounded sentiments from the shop floor. There’s a reason there is no IAB Germany’. or IAB France.

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SODP

JULY 3, 2019

Developed by global one-to-one marketing specialist Clicksco Group, Carbon DMP uses data science and machine learning (ML) to deliver intelligent insights into customer behaviour and intent to build and export better performing audiences that aim to reduce campaign costs, improve results and increase revenues.

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Single Grain

SEPTEMBER 12, 2019

This post has been expanded with new cold email tools for 2019. Hacking Email Marketing: 14 Tactics that Work [Infographic]. Dive Deeper: How to Use Personalization to Increase the Impact of Email Marketing. With 5- and 4-star reviews, it is proving to be a pretty popular tool among leading marketers. NOW UPDATED!

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Lemonads

SEPTEMBER 27, 2020

From financial institutions to government agencies, cybercriminals have successfully targeted dozens of industries and the digital marketing vertical is no exception. At lemonads, we see ad fraud as one of the biggest threats to the entire digital marketing industry. What Steps Can Stakeholders Take to Minimize Ad Fraud?

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VideoWeek

AUGUST 26, 2022

Last month the French authority expressed misgivings over the impact the proposed merger would have on TV advertising, as the combined entity would control approximately 75 percent of the market. Marketers can activate, pause, and optimize digital out-of-home campaigns in near real time,” said Shreya Mathur, Product Manager at DV360.

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VideoWeek

OCTOBER 11, 2024

billion the previous year, with revenues hit by a serious downturn in the TV advertising market, which Channel 4 has described as the worst since the financial crash in 2008. an email advertising and marketing business, for $250 million, in a mix of cash and common stock. This is a significant drop from £1.1 Read more on VideoWeek.

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Video Ads Ad Tech Retail GDPR 64

VideoWeek

MARCH 3, 2023

In this week’s Week in Review: FAST is forecast to account for 20 percent of the UK AVOD market, Apple TV+’s new hire suggests further moves in CTV advertising, and ITV linear sales take another hit. billion premium AVOD market, as FAST channel revenue in the UK quadruples over the next four years.

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Clearcode

OCTOBER 21, 2024

However, the initiative is being scrutinized for several reasons, including gaining a dominant position in the AdTech market. Thus, the Privacy Sandbox project needs to evolve to adapt to market requirements. When Google Announced its Privacy Sandbox In August 2019, Alphabet Inc.’s

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Cookies Demand Side Platform A/B Testing Audience 52

VideoWeek

MARCH 1, 2024

BritBox launched in the US in 2017 and the UK in 2019, in efforts to combine British broadcaster content in the face of competition from US streaming companies. The IPG engine is a new marketing technology platform being rolled out across IPG’s entire group. But Paramount CEO Bob Bakish pointed to an optimistic scatter market.

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Ad Tech GDPR Cookies Agency 52

VideoWeek

OCTOBER 13, 2023

CMA Approves Microsoft and Activision (and Ubisoft) Deal The UK’s Competition and Markets Authority (CMA) has cleared Microsoft’s deal to acquire Activision without the cloud gaming rights, which will be divested to Ubisoft. The UK is the third market where the service is available globally, after releases in the US and Germany.

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TechCrunch Ads

MAY 10, 2022

However another key detail from the speech specifies that the forthcoming Digital Markets, Competition and Consumer Bill will only be put out in “draft” form over the parliament — meaning the reform won’t be speeding onto the statue books. may not even have a draft bill on the table yet. Any action in the U.K.

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Lemonads

AUGUST 26, 2020

Advertisers, publishers, and networks face a huge number of hurdles in the affiliate marketing ecosystem. Digital marketing is a relatively new industry, but it’s been plagued by fraudsters since its early days. Is Fraud a Big Problem in Affiliate Marketing? million dollars per hour.

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Single Grain

AUGUST 3, 2023

While we can expect to see past years’ trends continuing in 2024, the new year will also bring more technological innovations, market changes and privacy concerns. In this post, we’ll take a look at the top 13 display advertising trends that are commanding attention and that you might want to include in your marketing strategy.

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Automatad Inc.

APRIL 6, 2022

This comes after Google made several commitments to the UK’s Competition and Markets Authority following a probe into the tech giant related to anti-competitive allegations. However, users in the EU and other regional markets can only enter the trials by opting in. Subscribe to our weekly roundup. It makes bidding easier for buyers.

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Single Grain

JUNE 20, 2023

In this post, we’ll explore the latest trends, such as voice search optimization, visual search growth and augmented reality shopping, that are shaping the future of mobile marketing. Work With Us The Power of Mobile Marketing With 5.48 Work With Us The Power of Mobile Marketing With 5.48

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