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MarTech’s guide to GDPR: The General Data Protection Regulation

Martech

GDPR would eliminate the need for individual countries to write their own regulations — as well as requiring any company, regardless of location, that markets goods or services to EU residents to comply with the law. This will support a smooth functioning of the GDPR cooperation and dispute resolution mechanisms,” the Commission noted.

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The WIR: Enders Predicts Big Slide in UK Broadcaster Viewing, ITV Offers Free Outcome Measurement, and ProSieben Reignites Interest in Sky Deutschland

VideoWeek

Live broadcaster viewing is set for a particularly sharp decline of 27 percent, while non-live viewing falls by 6 percent. billion fine for unlawful practices which aren’t compliant with the EU’s General Data Protection Regulation (GDPR). The Week in Tech Meta Hit with €1.2 Gross ad revenues in MFE’s domestic market rose by 0.4

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The WIR: FAST to Make Up 20 Percent of UK AVOD Market, Apple TV+ Makes Key CTV Advertising Hire, ITV Sees Further Linear Declines

VideoWeek

The research noted that UK FAST channel revenue has already increased 180 times between 2019 and 2022, and is now a “weekly habit” for 15 percent of UK viewers. FAST is forecast to account for around €471 million of the €2.82 billion premium AVOD market, as FAST channel revenue in the UK quadruples over the next four years.

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187 Online Advertising Statistics: Privacy, In-App, PPC, Social and More

Single Grain

User Guiding ) Learn More: * 20 Benefits of Advertising via Online Channels * AI for Marketing: Best Examples of How AI Helps in Advertising * Demystifying Google Paid Ads: A Beginner’s Guide for Online Advertising PPC Statistics Search Internet advertising is the most profitable digital advertising format. for non-gaming apps.

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42 Digital Marketing Trends You Can’t Ignore in 2020

Single Grain

You can rent these R2-D2-like robots for $7 an hour – which is less expensive than a human security guard's wage: Just a couple years ago, Gartner analysts predicted that by 2020, AI technologies would be pervasive in almost every new software product and service – a prediction that Harvard Business Review seconded earlier in 2019.

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The Problems With Behavioral Targeting

Brid.tv

On the other hand, behavioral targeting was also meant to improve the user experience overall, with consumers generally finding relevant advertisements less intrusive and annoying than non-targeted ones. Even with GDPR in place, many websites are still covert about the way in which they collect, process, and profit from user data.

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Report spotlights vast scale of adtech’s ‘biggest data breach’

TechCrunch Ads

The General Data Protection Regulation (GDPR) has been in force across the EU since May 2018 and regulators should have been enforcing these privacy rights against out-of-control adtech for years. That consent issue is one (solid) complaint against RTB under Europe’s GDPR. the region has a comprehensive data protection framework.

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