InMobi

DECEMBER 20, 2018

While machine learning systems have been all the rage already in 2018, we believe machine learning algorithms will become an even bigger trend with mobile in-app advertiser campaigns in 2019. Note: This is the fifth post in our series on top trends for 2019. Either way, let us know your thoughts on social media!

Machine Learning 52

Machine Learning Advertising Header Bidding Audience 52

InMobi

DECEMBER 26, 2018

Is 2019 the year that cross-device attribution and multi-touch attribution marketing become the norm in mobile in-app marketing efforts? Note: This is the sixth and final post in our series on top trends for 2019. Previous entries covered transparency , OTT , in-app header bidding , data and machine learning.

Marketing 52

Marketing Header Bidding Conversion Machine Learning 52

InMobi

DECEMBER 17, 2018

Of all of the mobile data monetization trends likely to take off in 2019, none will be as transformative to every business function as the growing value of all data collected. Brands: if you don’t take a smarter approach to data usage and data management, then your advertising campaigns are going to fall flat in 2019.

Advertising 52

Advertising Header Bidding GDPR Machine Learning 52

InMobi

APRIL 12, 2019

15) Do They Offer In-App Header Bidding? According to our 2018 in-app header bidding survey , the technology is proven to both increase revenue and decrease ad load times. When reviewing a monetization, be sure to do your due diligence as it relates to in-app header bidding.

Header Bidding 52

Header Bidding Advertising Ad Server Ad network 52

Automatad Inc.

OCTOBER 27, 2023

Because video ad slots improve CTRs and conversions, the ad spend on video advertising has increased from US$36 billion to US$50 billion between 2019 and 2023. Putting video ads on your website through real-time bidding takes a lot of technical work. You can ask them to implement video header bidding for you.

Header Bidding 52

Header Bidding Video Ads Fill rate CPM 52

InMobi

OCTOBER 27, 2020

Here are a few variables to consider as we dive into November: Variable 1: Demand Affinity We recommend that you talk to your bidding partners (SSP/Exchange) to understand the projected demand growth in Q4 2020. In 2019, InMobi Exchange grew north of 25% between Q3 and Q4. returns for every impression opportunity.

Header Bidding 52

Header Bidding Click Through Rate Impressions Ad Server 52

Single Grain

MARCH 16, 2020

million apps in Q1, 2019: the, biggest Google Play, has 2.1 Their revenues in 2019 reached even higher, and in 2020, it's projected that they will generate $77 billion in the U.S. Every single impression you bid on can be auctioned across platforms and, as a result, it can reach you via all possible paths.

Advertising 105

Advertising Marketing Ad Tech Demand Side Platform 105

Automatad Inc.

OCTOBER 26, 2023

Implement video header bidding Video header bidding is a smart way for website owners to boost their ad earnings. In server-side bidding, the auction happens in the ad server, while client-side bidding takes place inside the user’s browser. Is header bidding suitable for all websites?

Video Ads 52

Video Ads Header Bidding Fill rate Click Through Rate 52

Monetize More

JUNE 7, 2022

In 2019, Google initially announced third party cookies would be deprecated in the interest of protecting user privacy. The deadline was kicked back multiple for various reasons. Google is now slated to phase out support for the third party cookie in late 2023. But first, what’s a third party cookie?

Cookies 52

Cookies Header Bidding Clickbait First-Party Cookies 52

Monetize More

JULY 18, 2022

Em 2019, o Google anunciou inicialmente que os cookies de terceiros seriam descontinuados visando o interesse na proteção da privacidade do usuário. O prazo foi prorrogado várias vezes, por vários motivos. Agora, o Google se comprometeu em eliminar gradualmente o suporte para cookies de terceiros até o final de 2023.

Cookies 52

Cookies Header Bidding Clickbait Ad Exchange 52

Monetize More

JULY 20, 2022

En 2019, Google inicialmente anunció que las cookies de terceros quedarían obsoletas con el interés de proteger la privacidad del usuario. El plazo límite se retrasó muchas veces por varias razones. Google está ahora programado para eliminar gradualmente el soporte a la cookie de tercera parte a fines de 2023. Qué es una cookie de terceros ?

Cookies 52

Cookies Header Bidding 52

Automatad Inc.

APRIL 6, 2022

The Ozone Project’s technology comprises a permission-based identifier dubbed The Ozone ID, which has recorded an increased addressability of 85% currently, from 52% in 2019. It makes bidding easier for buyers. The Ozone Project looks at both bids in Google ad exchange and header bidding and then returns the best bid to the publisher.

Header Bidding 52

Header Bidding Ad Exchange Impressions Audience 52

Automatad Inc.

NOVEMBER 20, 2023

When they switched from open auctions to preferred deals in the ratio of 70:30 to 30:70 from Q1 2019 to Q3 2020, they achieved an 80% increase in the viewability of preferred deal ads. They conduct real-time bidding using hybrid header bidding. Real-time bidding is available using technology like hybrid header bidding.

CPM 52

CPM Header Bidding Ad Space Impressions 52

InMobi

JANUARY 17, 2019

If you’re looking to embrace programmatic media buying in 2019 but don’t know where to begin, then consider these examples of programmatic advertising to see how others have approached real-time bidding and automated advertising campaigns. Increasingly, in-app digital advertising is going programmatic. So how does this work?

Advertising 40

Advertising Header Bidding Demand Side Platform Display Advertising 40

Digiday

JUNE 8, 2022

Publicis acquired Epsilon, which has more than 8,000 employees in over 40 offices worldwide, in 2019. Publishers put code on a page for the purpose of creating a wrapper for header bidding, which enables SharedID creation. About Epsilon. Epsilon is a global data tech platform owned by Publicis Groupe. How does it work?

First-Party Cookies 69

First-Party Cookies Cookies Header Bidding Ad Tech 69

Automatad Inc.

FEBRUARY 22, 2022

With OpenPath , The Trade Desk has launched an effort to stifle the unfair advantages and opaque practices carried out by Google’s Open Bidding that controls the programmatic supply chain. billion in 2021, has made the bold decision of ditching Google’s Open Bidding with the launch of its proprietary OpenPath. .

GDPR 52

GDPR Cookies Header Bidding Impressions 52