InMobi

DECEMBER 13, 2018

While desktop and mobile web monetization has already been thoroughly disrupted by header bidding, mobile apps haven’t gotten there just yet. But, expect all that to change in 2019. In the new year, likely the entire mobile ad tech space will embrace this form of app monetization.

Header Bidding 52

Header Bidding Ad Server Ad Exchange Mobile Ads 52

InMobi

DECEMBER 20, 2018

While machine learning systems have been all the rage already in 2018, we believe machine learning algorithms will become an even bigger trend with mobile in-app advertiser campaigns in 2019. Note: This is the fifth post in our series on top trends for 2019. Either way, let us know your thoughts on social media!

Machine Learning 52

Machine Learning Advertising Header Bidding Audience 52

InMobi

DECEMBER 26, 2018

Is 2019 the year that cross-device attribution and multi-touch attribution marketing become the norm in mobile in-app marketing efforts? Note: This is the sixth and final post in our series on top trends for 2019. Previous entries covered transparency , OTT , in-app header bidding , data and machine learning.

Marketing 52

Marketing Header Bidding Conversion Machine Learning 52

InMobi

APRIL 12, 2019

While waterfalls are still quite common, they are not optimal for app publishers and developers since they frequently lead to latency, suboptimal ad fill rates and lower per-impression prices for ads. A mobile ad auction, however, ideally functions just like one on eBay or at Sotheby’s.

Header Bidding 52

Header Bidding Advertising Ad Server Ad network 52

Digiday

JUNE 8, 2022

Publicis acquired Epsilon, which has more than 8,000 employees in over 40 offices worldwide, in 2019. Publishers put code on a page for the purpose of creating a wrapper for header bidding, which enables SharedID creation. About Epsilon. Epsilon is a global data tech platform owned by Publicis Groupe. How does it work?

First-Party Cookies 69

First-Party Cookies Cookies Header Bidding Ad Tech 69