2019 Header Bidding Viewability 
Automatad Inc.
OCTOBER 27, 2023
Because video ad slots improve CTRs and conversions, the ad spend on video advertising has increased from US$36 billion to US$50 billion between 2019 and 2023. Putting video ads on your website through real-time bidding takes a lot of technical work. It increases viewability and, thereby, the CPMs of the video ads.
Automatad Inc.
OCTOBER 26, 2023
Implement video header bidding Video header bidding is a smart way for website owners to boost their ad earnings. In server-side bidding, the auction happens in the ad server, while client-side bidding takes place inside the user’s browser. Is header bidding suitable for all websites?
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
InMobi
OCTOBER 27, 2020
Here are a few variables to consider as we dive into November: Variable 1: Demand Affinity We recommend that you talk to your bidding partners (SSP/Exchange) to understand the projected demand growth in Q4 2020. In 2019, InMobi Exchange grew north of 25% between Q3 and Q4. returns for every impression opportunity.
Automatad Inc.
NOVEMBER 20, 2023
Premium inventories (inventories with high viewability and click-through rate) are often sold via Programmatic Direct (Programmatic guaranteed or preferred deals). They conduct real-time bidding using hybrid header bidding. Real-time bidding is available using technology like hybrid header bidding.
Digiday
JUNE 8, 2022
Publicis acquired Epsilon, which has more than 8,000 employees in over 40 offices worldwide, in 2019. Publishers put code on a page for the purpose of creating a wrapper for header bidding, which enables SharedID creation. About Epsilon. Epsilon is a global data tech platform owned by Publicis Groupe. How does it work?
Expert insights. Personalized for you.
52 
Let's personalize your content