Toronto AdOps

MAY 17, 2019

Marketing Live 2019 Post Show: Unlocking New Forms of Video Storytelling with YouTube – [link]. Unpack Optimization Score and Impression Share – [link]. Ads Innovation Keynote. This video is over 2 hours long and provides top level coverage of new product and feature releases across all of GOOGLE stack – [link].

Marketing 52

Marketing Fashion Impressions 52

InMobi

MAY 6, 2019

Mobile Apps Unlocked, the premier event for all things mobile apps and user acquisition, just wrapped up its 2019 iteration with two days of learning, insights and fun at the MGM Grand in Las Vegas. Just like last year , MAU did not disappoint in 2019! Did you miss MAU 2019? for winning a new Ninentdo Switch!

Header Bidding 52

Header Bidding Demand Side Platform ROI Banner 52

illumin

NOVEMBER 26, 2018

The guidelines go on to state the following: Similar to the rules for counting display ad viewable impressions, strong user interaction with a video ad may, in certain instances, be considered a proxy for viewability. The post What’s Next Beyond Viewability in 2019? Specifically, a legitimate click on a video ad (i.e.

Viewability 53

Viewability Video Ads Impressions Advertising 53

InMobi

NOVEMBER 14, 2019

What are the biggest mobile app monetization trends of 2019 and 2020? What we found was that while in-app header bidding adoption was nascent, it was already providing real benefits to the mobile apps where it was in place, and thus was likely to be included in everyone’s business models in 2019. So did our prediction come true?

Header Bidding 52

Header Bidding Ad Exchange Banner Audience 52

Smarty Ads

JULY 5, 2021

Header-bidding is an AdTech solution for publishers that allows running parallel auctions, in which multiple ad exchanges and networks bid on the same impression simultaneously. Higher competition ensures increased revenues for publishers and holistic yield management.

Header Bidding 52

Header Bidding Ad Exchange Impressions Media 52

Advertising to Baby Boomers

DECEMBER 23, 2019

in two posts: British Christmas Adverts – Part 1 British Christmas Adverts – Part 2 I’m not that impressed this year. Of course, some are very good. Just too much CGI. The simple, straightforward ones are more effective. Here’s one Ronni missed (0r rejected) that’s very sweet and touching.

Impressions 52

Impressions 52

Digital Turbine

JUNE 22, 2022

While mobile app adoption increased impressively at the start of the pandemic in 2020, the metrics have started to show some readjustment in 2022. App installs for games and apps surged at the beginning of the pandemic in 2020 before normalizing (though still above 2019 levels) in 2021. Global Mobile App Download Forecast .

Impressions 52

Impressions Marketing 52

Ad Colony

JUNE 22, 2022

While mobile app adoption increased impressively at the start of the pandemic in 2020, the metrics have started to show some readjustment in 2022. App installs for games and apps surged at the beginning of the pandemic in 2020 before normalizing (though still above 2019 levels) in 2021. Global Mobile App Download Forecast.

Impressions 52

Impressions Marketing 52

Ad Monsters

NOVEMBER 14, 2024

Launched in 2019, Vox designed Forte to drive outcomes for advertisers, boasting targeted impressions that perform twice as well as alternative data sources. This application demonstrates Vox Media’s commitment to AI as it enhances revenue-generating features that benefit both users and the company.

Ad Ops 115

Ad Ops Machine Learning Audience Ad Targeting 115

Martech Series

OCTOBER 25, 2022

Global CTV impressions in 2020 increased 60% year over year, and CTV accounted for 40% of all video impressions, up from 31% in 2019. By 2025, the U.S. is forecasted to spend more than $30B on CTV ads, an increase of over 233% from the $9B spent in 2020.

Demand Side Platform 89

Demand Side Platform Audience Manufacturing Advertising 89

Martech

JUNE 24, 2024

The results have been impressive enough for marketers like me to take notes, so I’ve curated all the best findings to share with you. Impressively, Klarna has integrated AI “copilots” at every stage of its marketing workflow — from ideation and text generation to image creation and analytics.

Marketing 118

Marketing Click Through Rate Impressions MarTech 118

Martech

JULY 24, 2023

FIFA is projecting a total audience of more than 2 billion people (an increase of at least 800,000 from the 2019 tournament) and is pricing ads and sponsorships accordingly. In 2019 they only had 12. In 2019, 14.3 They created 17 million more TV impressions and 20% more viewers than the 2018 men’s World Cup. from 2019).

Audience 97

Audience Marketing MarTech Impressions 97

Martech Series

JULY 18, 2022

Jun Group’s award-winning culture builds on the recognition from Great Places to Work in 2019 and 2020. The team at Jun Group assessed their company with impressive scores across justice, camaraderie and teamwork, with 96%, 90% and 90% respectively compared to an industry average of 88%.

Rich Media 92

Rich Media Impressions MarTech Advertising 92

Basis

JULY 1, 2022

This all changed back in 2017 , though, as the major exchanges began either rolling out or experimenting with first-price auctions, culminating in Google joining the pack in 2019. more than the second-highest bid on an impression (think the eBay model). Second-price auctions refer to a model in which the buyer pays just $0.01

CPM 96

CPM Impressions Ad Exchange Demand Side Platform 96

Single Grain

OCTOBER 3, 2019

How much you’ll have to pay for impressions and clicks on Facebook depends on a variety of factors. The way Facebook advertising cost is calculated is by looking at how many impressions they’re serving up and how many clicks you’re generating. The more clicks you get in relation to impressions, the less you pay for each action.

Click Through Rate 111

Click Through Rate Retargeting A/B Testing CPC 111

Toronto AdOps

FEBRUARY 12, 2019

Welcome to 2019! Impressions verification services like IAS/MOAT and DV still VPAID wrap their Vast 2.0 As co-chair of the IAB Adops committee, I wanted to start posting recaps of what is discussed during our bi-monthly meetings scheduled at the IAB offices and over the phone. There’s a push in the industry to adopt VAST 4.1,

Verification services 40

Verification services Ad Ops Impressions Agency 40

More About Advertising

JULY 21, 2021

Even so the numbers look pretty impressive. Publicis is reporting a “full recovery with all KPIs exceeding 2019 levels.” Three of the big ad holding companies have posted spectacular post-pandemic bouncebacks in the first half of 2021, in effect a free hit as Q2 2020 saw advertisers across the world slashing budgets.

Impressions 64

Impressions Advertising Finance Media 64

Martech Series

SEPTEMBER 23, 2022

Hadean’s 14,000-player Unreal Engine demo with EVE Online maker CCP Games at the 2019 Game Developers Conference is just one example of how the company’s infrastructure technology enables large numbers of concurrent participants in a virtual environment.

Entertainment 91

Entertainment MarTech Education Impressions 91

Martech Series

OCTOBER 4, 2022

I am thrilled to be appointed Board Chair, and I look forward to helping accelerate LoopMe’s impressive global growth trajectory.”. I am thrilled to be appointed Board Chair, and I look forward to helping accelerate LoopMe’s impressive global growth trajectory.”. Marketing Technology News: Finding the Communication Sweet Spot.

Machine Learning 89

Machine Learning Impressions MarTech Banner 89

Single Grain

NOVEMBER 22, 2019

The first one was in July 2018 and the second one happened in March 2019. 9 Effective SEO Techniques to Drive Organic Traffic in 2019. The Beginner’s Guide to Crafting a Highly Effective Social Media Strategy in 2019. In both cases, Google drastically increased the number of image thumbnails in mobile search results.

Conversion 133

Conversion SEO Retargeting Mobile Search 133

Martech Series

NOVEMBER 10, 2022

acquisition by Google in 2019, spearheaded the rebrand of Elastic and built the team that took the company public for $2.4B She has an impressive track record building category-creating companies from the ground-up and growing them to over a billion-dollar valuations. She led Looker’s marketing until its $2.6B IPO in 2015.

Impressions 87

Impressions MarTech Marketing 87

Single Grain

JULY 9, 2020

In fact, Primary Arms rigorously tested 53 of their product page title tags using ClickFlow over three months and saw such an impressive improvement that they were kind enough to let us share their results and tactics in this case study. Here are the results: 53 URLs tested between September 3rd and November 29th of 2019.

SEO 95

SEO eCommerce Click Through Rate Impressions 95

Chief Martech

APRIL 26, 2022

There were 157 in 2019, 85 in 2020, and 166 in 2021. All those headlines naturally give the impression of massive consolidation. It’s impressive. About one out of every five of those was a deal valued at $100 million or more. Such large acquisitions almost always make the news. Last year, there were 37.

MarTech 106

MarTech Impressions Marketing 106

Basis

MARCH 22, 2023

Programmatic ad buying on CTV grew by more than 60% in percentage of impression share and percentage of spend share from 2020 to 2022. Nevertheless, programmatic channels experienced strong growth on ads served to CTV channels in impressions and, more so, in spend (67% growth from 2020 to 2022).

Advertising 98

Advertising Impressions CPM Cookies 98

Single Grain

MARCH 16, 2020

million apps in Q1, 2019: the, biggest Google Play, has 2.1 Programmatic digital advertising enables purchasing mobile traffic automatically from the numerous publishers who monetize their inventory via RTB (on a per-impression basis). “Between them, the two largest app stores globally had 3.9

Advertising 105

Advertising Marketing Ad Tech Demand Side Platform 105

Ad Monsters

NOVEMBER 2, 2022

Apple and Firefox removed third-party tracking in 2019, and since then, half of the internet has operated in cookieless environments. For example, content-driven publishers–News, Lifestyle, Games–sold the most programmatic impressions on the 33Across Lexicon. The results show this can be an industry-wide benefit. .

Cookies 97

Cookies CPM Food Ad Tech 97

Martech Series

JULY 20, 2022

In partnership with a Coca-Cola bottling group, Tag and supplier partner Green Bay Packaging, created an impressive Coca-Cola holiday display. Association in previous years, including a gold, silver, and bronze in 2019, and a bronze in 2021 with InnoMark Communications for a Coca-Cola Smartwater “New Flavors Launch” display.

Retail 85

Retail Impressions Communications MarTech 85

Martech Series

DECEMBER 28, 2022

Native ads are more entertaining, impactful, and thought-provoking, and they leave a lasting impression. Google launched the mobile-first index in 2019, and it said that if sites want to perform, they must stand out on mobile devices. They are more trustworthy than traditional ads. Native ads capture Attention.

Native Advertising 125

Native Advertising Marketing Banner Audience 125

Single Grain

JULY 20, 2021

In 2020, ad impressions sold programmatically reached $129.1 In these auctions, advertisers compete with each other for the right to serve an ad impression to a particular user on a particular website or app. Ad impressions are served on different websites or apps connected to programmatic. If so, here’s what you should know.

Advertising 98

Advertising Demand Side Platform Impressions Retargeting 98

Exchange Wire

APRIL 20, 2023

Following an impressive year-on-year revenue growth of 47% from 2019 to 2022, Channel Factory, the global brand suitability platform for YouTube, announced four key hires and one promotion within its US leadership team. The appointments signal its commitment to expanding [.]

Impressions 53

Impressions 53

Single Grain

SEPTEMBER 13, 2019

This post on video marketing tips, tricks and lots of juicy stats has been updated for 2019. Wyzowl recently released their 2019 Video Marketing Statistics Report , which incorporated feedback from over 600 marketing respondents. As of 2019 , there are: 1.6 If you aren't using YouTube yet, we'd like to welcome you to 2019.

Marketing 112

Marketing SEO Conversion Rate Banner 112

Martech

MARCH 24, 2022

Therefore, with all the possibilities and channels that modern technology avails marketers, It takes more than coming up with creative mottos, impressive imagery and psychological mojo. So, does that make us any less of a marketer than our creative colleagues? A challenging categorization detour.

Marketing 112

Marketing MarTech Education Impressions 112

Martech

MARCH 6, 2023

It can also be streamed through smart TVs, Blu-ray players and game consoles like PlayStation and Xbox (there were 1 billion in 2019 ). CTV advertising ad impressions increased by 31% quarter over quarter in Q4 2020, according to Conviva’s State of Streaming report. It’s also immensely popular, reaching 204.1

Viewability 98

Viewability Conversion Rate Impressions Conversion 98

Single Grain

JUNE 18, 2019

Job searching is a lot like online dating – the more impressive your profile looks, the more matches you will probably acquire and the higher chances you have of meeting “the one.” When it comes to the actual face-to-face interview, much of the decision making relies solely on first impressions and gut feelings. Dive Deeper: .

Machine Learning 106

Machine Learning Banner Impressions SEO 106

Martech

FEBRUARY 15, 2024

However, as impressive as modern AI systems seem, they still have a long way to go before achieving true human-level intelligence. ” Scaling the use of AI Our first experience with AI began in late 2019 when we began experimenting with an IBM Watson application.

Machine Learning 120

Machine Learning Shipping MarTech Impressions 120

Ad Monsters

MAY 12, 2023

In 2019, a group of researchers from Stanford University and Cornell University tricked an AI chatbot created by Facebook into endorsing a fake political candidate. One example of sonic branding causing offense was the 2019 introduction of a new theme song for the Canadian Broadcasting Corporation (CBC) morning show.

Conversion 105

Conversion Impressions Media Advertising 105

Martech Series

AUGUST 25, 2022

It’s the next chapter in an impressive growth story, and I look forward to helping tell it.”. As demand increases, the company has more than doubled its employee base since 2019 and continues to bolster its leadership team with SaaS experts. Ncontracts was recently named to the Inc. Ncontracts was recently named to the Inc.

Marketing 78

Marketing Healthcare Impressions MarTech 78