Martech

MAY 18, 2022

The Media Rating Council (MRC) and Interactive Advertising Bureau (IAB) define a video ad as viewable when at least 50% of an ad is in view for a minimum of one second (for display ads) or two seconds (for video ads). When buying on a CPM basis, an impression is counted when one pixel of the video ad comes into view.

Advertising 108

Advertising Video Ads CPM Viewability 108

VideoWeek

JUNE 7, 2022

Adelaide is one of a number of businesses aiming to steer the industry away from counting raw numbers of impressions, towards metrics which indicate whether individuals actually paid attention to an or not. Marc Guldimann co-founded The Attention Council, an industry group which advocates for attention metrics, in 2019.

CPM 64

CPM Viewability Impressions Media 64

Digiday

JUNE 14, 2022

The real upfront market Connected TV’s ad viewability issue Netflix seeks ads help, YouTube opens up, Disney drop its TV programming chief and more. Connected TV’s ad viewability issue. published a study that found 17% of CTV ad impressions aired while a TV was turned off. The real upfront market. ” — Agency executive.

Marketing 69

Marketing Viewability Agency Ad Tech 69

InMobi

DECEMBER 21, 2020

In Q4 2018 and Q1 2019, video ad spending in the U.S. After all, videos are inherently much more visible than smaller ad formats like banners, which ensures both improved viewability and engagement. that had interactive end cards went from 10% in 2018 to 60% in 2019. between 2017 and 2018.

Advertising 52

Advertising Video Ads Viewability Click Through Rate 52

SpotX

MAY 24, 2021

Quality video ad measurement can be complex, with inconsistent viewability measurement, inadequate protection controls, transparency challenges, and operational inefficiencies. From 2019 to 2020, DoubleVerify saw a 37% increase in CTV video fraud despite a 13% drop in fraud for video across other devices. 6: Fraud is low in OTT.

Viewability 52

Viewability Click Through Rate Impressions Brand Awareness 52

InMobi

SEPTEMBER 16, 2020

in 2018-2019 to 1.9% in 2019-2020. According to another 2019 study, in-app has 25% less fraud than mobile web. As the in-app advertising matured, ecosystem players have put in substantial preventive measures to catch and block fraud attempts at every step of the impression lifecycle.

Advertising 52

Advertising Impressions Viewability Agency 52

InMobi

SEPTEMBER 11, 2019

Here’s how Digiday explains it : “DSPs allow advertisers to buy impressions across a range of publisher sites, but targeted to specific users based on information such as their location and their previous browsing behavior. Do they let you pay for your campaigns based on business-first metrics , or just on clicks, impressions or installs?

Demand Side Platform 52

Demand Side Platform Ad Exchange Impressions Machine Learning 52

InMobi

OCTOBER 27, 2020

In 2019, InMobi Exchange grew north of 25% between Q3 and Q4. InMobi also sees, on average, video completion rates of around 80% and viewability over 90% (across OM SDK, IAS, Moat and DoubleVerify) via private marketplace deals. returns for every impression opportunity. How often do they win auctions in your ad server?

Header Bidding 52

Header Bidding Click Through Rate Impressions Ad Server 52

Single Grain

AUGUST 23, 2019

If you want to transform your ordinary product into something extraordinary, you need to market your services with impressive storytelling. This character should be interesting and well-defined enough to leave an impression in the minds of the people: Your entire story must revolve around this person. 5 Principles of Storytelling.

Marketing 111

Marketing Audience Banner Impressions 111

Single Grain

JUNE 13, 2023

Luisa Zhou ) During the first half of 2022, the global viewability rate for mobile web display ads reached 66.9%, indicating that nearly 67% of display ads on the mobile web were visible during that period. Neal Schaffer ) Since 2019, the global influencer market has more than doubled. This represents a growth of 3.6

Advertising 102

Advertising Click Through Rate Display Advertising ROI 102

InMobi

JULY 22, 2019

A separate 2019 report found that close to 37% of digital media pros in the U.S. With the stakes higher than ever, it’s critical that digital marketers around the world have a holistic approach to brand safety , digital ad fraud and viewability,” said Wayne Gattinella, CEO of DoubleVerify.

Machine Learning 40

Machine Learning Viewability Impressions Media 40

InMobi

JANUARY 23, 2022

And time spent playing mobile games is expected to rise by 17% between 2019 and 2023, eMarketer predicts. Mobile Brings Measurability and Viewability One of the hallmarks of digital advertising over traditional media is how measurable it all is. Think of viewability rate, CTR, video completion rate (VCR), invalid traffic rate, etc.

Banner 52

Banner Viewability Cookies Click Through Rate 52

Automatad Inc.

OCTOBER 26, 2023

Viewability Viewability is all about ensuring your ads are seen by your audience. An ad is typically considered viewable when at least 50% of its pixels are on screen for a minimum of one second. Advertisers are more likely to pay for viewable impressions, so optimize your ad placements to keep ads visible and engaging.

Video Ads 52

Video Ads Header Bidding Fill rate Click Through Rate 52

VideoWeek

MAY 26, 2023

This covers video-tracked ads, impressions and related viewability metrics (including general invalid traffic detection) on CTV. IAS is honoured to be the first company to have attained this accreditation for CTV viewability.” It’s impossible to predict how audiences will respond but this could be an alternative.

Viewability 52

Viewability Non-Profit Agency Ad Tech 52

Automatad Inc.

NOVEMBER 20, 2023

Premium inventories (inventories with high viewability and click-through rate) are often sold via Programmatic Direct (Programmatic guaranteed or preferred deals). Bonus point: Programmatic Guaranteed: The main difference between Guaranteed and preferred deals is the guarantee of impressions. How Does Preferred Deal Work?

CPM 52

CPM Header Bidding Ad Space Impressions 52

Digital Remedy

JANUARY 31, 2022

Time spent listening to podcasts has been slowly increasing since 2019 and will continue to increase through 2023. Basic digital audio ad metrics include: • Impressions – Total number of ads served. These metrics give advertisers a balance of big-picture assessments and real-time reporting with granular, impression-level data.

Advertising 52

Advertising Click Through Rate Audience Ad Space 52

VideoWeek

FEBRUARY 9, 2024

The solution combines TVision’s attention-based panels and Lumen’s attention measurement suite, to offer advertisers metrics such as viewable impressions, average view time, and attention per 1000 impressions. billion, a substantial write-down compared with 2019 when Disney acquired the company from Fox.

Cookies 98

Cookies Media Agency Audience 98

Digiday

SEPTEMBER 22, 2022

You’re going to see a 50% delta in CPMs between [cookie-enabled and cookieless impressions] for the same ad unit.”. “It If you’re going to try to monetize that [cookieless] inventory, it’s got to be viewable. Because low viewability plus no user-agent is almost borderline unmonetizable.”. It just doesn’t translate.

Media 68

Media Cookies Conversion Rate Affiliates 68

Digiday

MARCH 8, 2023

As it appears, verification firm data and the grades they assign publishers’ content for brand safety, suitability, fraud and viewability is the common currency among media buyers operating in the open programmatic marketplace, and in their programmatic direct dealings with publishers as well. “We

Media 69

Media Conversion Machine Learning Audience 69

Digiday

JUNE 8, 2022

Adoption : According to Epsilon, on average amongst those who implement PubCommon ID (which reads to CORE ID) with Publisher Link see 50% increase in publisher revenue and 60% increase in filled impressions. Publicis acquired Epsilon, which has more than 8,000 employees in over 40 offices worldwide, in 2019. About Epsilon.

First-Party Cookies 69

First-Party Cookies Cookies Header Bidding Ad Tech 69

VideoWeek

MARCH 24, 2023

Attention metrics provide a more precise alternative to easily gamed metrics like viewability and video completion rate, empowering advertisers to chart a new path forward,” said Adelaide CEO Marc Guldimann. Robbins joins from the Washington Post, where she served as chief revenue officer since 2019.

Media 52

Media Entertainment Ad Inventory Retail 52

VideoWeek

SEPTEMBER 1, 2023

. “TVision provides subscribers with the ability to analyse network scores — both individually and grouped — for viewability, attention and co-viewing in both linear and CTV environments,” said Suzanne Persechino, SVP Ad Sales Research at A+E.

Entertainment 52

Entertainment eCommerce Agency Media 52

InMobi

DECEMBER 13, 2019

The mobile app advertising market grew by leaps and bounds in 2019. In North America, programmatic ad spend coming through InMobi Exchange during the first three months of 2019 was 299% greater than what came through during the same period in 2017. Why did mobile advertising spending grow in 2019? In the U.S.,

Advertising 52

Advertising Banner Marketing Rich Media 52

Martech

MARCH 15, 2022

Zero percent viewability caused by invisible ads, arbitrage, domain spoofing, site bundling, click farms, etc. DSPs automate the ad-buying process by deciding how much to bid on an ad impression in real-time. DSPs analyze the best ad impressions as well as the price at which they should be bought through real-time bidding (RTB).

First-Party Cookies 120

First-Party Cookies Cookies Impressions Ad Exchange 120