Adweek

MAY 30, 2023

Unilever's most senior marketer Conny Braams has announced plans to step down after more than 33 years with the business. Braams was appointed to the newly-created position of chief marketing and digital officer (CMDO) in 2019 following the departure of veteran brand boss Keith Weed.

Marketing 271

Marketing Food 271

Adweek

MAY 17, 2023

Google's first hint that the third party cookie would depart its popular chrome browser was in 2019. Yet many marketers still aren't ready. If it feels like we've been talking about the death of the cookie for years, it's because we have. Now 2024, the current demise date, is fast approaching. Surveying 1,000 major brands.

Cookies 246

Cookies Marketing 246

Martech

AUGUST 9, 2024

As the CEO of a marketing and PR agency, I’ve observed a fascinating trend in recent years: Major cities around the world are undergoing digital transformations, not unlike the shifts we’ve seen in businesses. Marketers should take note because there are insights to be gained from these civic transformations.

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Marketing Audience MarTech Ad Tech 112

Adweek

NOVEMBER 20, 2022

Despite the rise to prominence of equality movements in recent years, inclusivity across the global marketing sector has stalled, according to Kantar's Inclusion Index. The latest report is the first since 2019, before the outbreak of the Covid-19 pandemic.

Marketing 246

Marketing 246

Adweek

DECEMBER 21, 2022

Back in person for the first time since its inaugural summit in 2019, Adweek's NexTech conference was held earlier this month. For two days, speakers discussed the trends that are shaping the future of marketing.

Marketing 246

Marketing Retail Audience Media 246

Adweek

JULY 7, 2022

Digital media company Goodway Group has acquired Canton Marketing Solutions, which it will merge with marketing transformation consultancy Control v Exposed to strengthen its martech and data engineering offer as third parties cookies disappear.

Marketing 246

Marketing Cookies MarTech Media 246

Adweek

JUNE 29, 2022

-based artists on Spotify can now use its Marquee self-serve ad-buying option to promote their eligible releases in 14 markets, directly via the Spotify for Artists dashboard.

Marketing 246

Marketing Audience 246

Martech

DECEMBER 3, 2024

But what about the state of B2B marketing itself? By 2019, Terminus co-founders Sangram Vajre and Eric Spett were publishing a book with the triumphant title “ABM is B2B.” B2B, GTM, AI — if I could like throw in 12 more acronyms, that seems like where the market is probably moving.” The message got through.

Marketing 115

Marketing CPC Cookies Conversion Rate 115

Adweek

FEBRUARY 23, 2024

Volkswagen Group has promoted from within to fill the vacant global chief marketing officer (CMO) space at its eponymous brand, appointing Susanne Franz to the position. Franz has led global marketing for the group's Audi brand since 2019.

Marketing 322

Marketing Advertising 322

Adweek

OCTOBER 25, 2024

I was head of sales for independent adtech company MediaMath until 2019, during which time the company was considered a top player in the space. Our tech was licensed by big brands and premier agency holding companies in major media markets globally. Though I remain proud of MediaMath's growth, I believed it was always bounded.

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Agency Media Marketing Ad Tech 313

Adweek

AUGUST 22, 2024

Bringing Minnesota's tourism industry, a $16 billion business in 2019, out of its pandemic slump would take all of her experience as a marketer and lobbyist. Tim Walz appointed Lauren Bennett McGinty to lead Explore Minnesota--the North Star state's visitor bureau--in November 2021, she had her work cut out for her. Broaden.

Marketing 307

Marketing Advertising 307

Adweek

OCTOBER 7, 2024

The top marketing executive at Sesame Workshop, Samantha Maltin, is waving goodbye to Big Bird, Cookie Monster, and Elmo, according to reports.

Cookies 284

Cookies Marketing 284

Adweek

JANUARY 24, 2024

FCB Brazil will soon have a new CEO, as marketing executive Paulo Fogaca will be returning home to Brazil to take over the reins from Ricardo John, who had been in the role since 2019 and announced his departure in 2023. Fogaca will officially begin his tenure at the end of February, reporting directly to.

Marketing 310

Marketing 310

Adweek

FEBRUARY 14, 2023

PepsiCo sought to resurrect its Pitch Black flavor of Mountain Dew, which had been dormant since 2019. The WWE wanted to bring back brooding superstar Bray Wyatt for the first time since July 2021. Tag teams have formed under far flimsier premises. Almost a year before WWE's Royal Rumble on Jan. 28, WWE and PepsiCo.

Marketing 358

Marketing 358

Adweek

DECEMBER 5, 2024

Julia Collier is the new chief marketing officer for J.Crew, the brand's parent company, J.Crew Group, announced today. Collier joins from Skims, where she was most recently senior vice president of marketing. She spent more than four years at the Kim Kardashian-owned company, which she joined ahead of its launch in 2019.

Marketing 261

Marketing Retail 261

Adweek

DECEMBER 17, 2024

72andSunny has produced the League's Super Bowl ads since 2019. The agency has also played a key role in its "helmets off" marketing strategy, which reveals player. The National Football League (NFL) and creative partner 72andSunny are teaming up again for the league's Super Bowl 59 ad. The NFL didn't provide details about the spot.

Agency 261

Agency Marketing 261

Adweek

APRIL 23, 2024

Studs, the edgy cool ear piercing studio and earrings brand, has been expanding rapidly since its launch in 2019. The startup now counts 22 stores across the U.S., with 10 more spaces in New York City alone planned for 2024. Offering Gen Z and millennial urbanites an alternative to mall piercers like Claire's, the brand.

Fashion 300

Fashion Marketing 300

Adweek

SEPTEMBER 12, 2023

In 2019, White, a then-Boston College senior, saw an advertisement featuring four WNBA players promoting men's sneakers and realized something needed to change. Sometimes, a single ad can change lives. Just ask Natalie White, CEO and founder of Moolah Kicks, the first brand focused exclusively on women's basketball shoes.

Advertising 329

Advertising Marketing 329

Adweek

SEPTEMBER 23, 2022

Taylor joined Artsy in December 2019 following a career path that included high-profile marketing leadership roles at companies such as Microsoft and startups like Growthhacker, the. Everette Taylor is exiting as CMO of Artsy, the online marketplace for buying and selling art, after nearly three years in the role.

Marketing 261

Marketing 261

Adweek

FEBRUARY 20, 2024

billion in 2019 to $6 billion in 2020, according to marketing intelligence. They relied on DoorDash for food, Peloton for exercise and Netflix for entertainment. Without people driving to work or walking around downtown, U.S. out-of-home advertising declined 30%, from $8.5

Advertising 261

Advertising Food Entertainment Marketing 261

Adweek

DECEMBER 20, 2022

BrewDog has reinstated its chief marketing officer (CMO) role, promoting marketing director Lauren Carrol to lead its team. Though it's known for its provocative marketing stunts, the move marks the first time the brewer has filled the position since its first (and only) CMO left the business in January 2019 after just three months.

Marketing 245

Marketing 245

Adweek

NOVEMBER 30, 2022

With the audiobook market set to hit $35.05 Jurevics joined the company in 2019 to oversee its international business. billion by 2030 and a podcast explosion that simply won't quit, Amazon wants your ears. That's why the business has appointed Susan Jurevics to oversee global brand strategy for its listening platform Audible.

Marketing 246

Marketing eCommerce 246

Adweek

MARCH 13, 2023

Moments after Mastercard chief marketing and communications officer Raja Rajamannar finished his talk on experiential storytelling and stepped off the stage at SXSW 2019, a colleague from Mastercard approached him to casually pitch a new product: a credit card for people who are blind or have limited vision.

Communications 246

Communications Conversion Marketing 246

Adweek

APRIL 7, 2023

Chambers founded media platform HighlightHER in 2019 with an all-female team of Black content. On this episode of Champions of Change, Adweek senior TV reporter Mollie Cahillane is joined by Arielle Chambers, founder of media platform HighlightHER.

Media 293

Media Marketing 293

Adweek

JUNE 7, 2022

Measurement is getting a bigger seat at the table at the first in-person Cannes Lions festival since 2019. Discovery--will host a summit at Cannes on June 23, bringing together leaders from across the marketing ecosystem alongside those of the four media companies. Television.

Advertising 246

Advertising Media Marketing 246

Adweek

JUNE 2, 2022

As thousands of marketing professionals prepare to return to the French Riviera for the first in-person Cannes Lions since 2019, the host city's deputy mayor knows visitors' emotions will include a mix of excitement, apprehension and curiosity. You will ask, 'What is happening here in Cannes?' Many things will have changed."

Marketing 246

Marketing 246

Adweek

JUNE 13, 2022

For many in the marketing world, gathering at Cannes Lions this month will feel like a "return to normal" as they pack the Croisette for the first time since the pre-pandemic days of 2019. But the creative industry's return to the Riviera masks the fact that the ad industry remains in the middle of a.

Marketing 246

Marketing Agency 246

Adweek

JUNE 20, 2022

Marketers have flocked to the south of France for the first in-person Cannes Lions International Festival of Creativity since 2019.

Agency 244

Agency Media Marketing 244

MNTN

AUGUST 4, 2023

And advertisers have taken notice: the piece reports that CTV ad spend has skyrocketed by nearly 400% since 2019, fueled by a surge in streaming during pandemic lockdowns. Future ad spend projections are even more astounding, with the CTV ad market expected to soar nearly $13 billion higher in 2024 than it was in early 2020.

Advertising 98

Advertising Audience Media Marketing 98

Adweek

JANUARY 8, 2024

Definitely: Polamalu with the Pittsburgh Steelers in 2006 and 2009, Lynch with the Seattle Seahawks in 2014 and Gronkowski with the New England Patriots in 2015, 2017 and 2019 and the Tampa Bay Buccaneers. Super Bowl champions?

Marketing 274

Marketing 274

Martech

SEPTEMBER 17, 2024

Argued the DOJ’s market definition is “gerrymandered,” and that the DOJ is manipulating the boundaries of their definition to make Google out to be the bad guy. Google ad server tech is outdated but unavoidable due to the lack of viable alternatives and the platform’s overwhelming market presence.

Header Bidding 111

Header Bidding Ad Server Ad Exchange Advertising 111

Adweek

MAY 26, 2023

Very little about our world exists as it did in 2019. For a company like Columbia Sportswear, that year may as well exist in a different century. In the lobby of Columbia's headquarters at its campus just off Route 26 in Portland, Ore., longtime company president Gert Boyle's face looks down on the lobby from.

Marketing 261

Marketing 261

Adweek

MAY 19, 2023

When soccer superstar Alex Morgan called Jessica Robertson in 2019, she instantly picked up the phone. In 2021, Robertson and Morgan--alongside swimmer Simone Manuel, snowboarder Chloe Kim and WNBA icon Sue Bird--launched the media and lifestyle platform Togethxr, specifically targeting Gen Z and millennial women.

Media 261

Media Marketing 261

Adweek

MARCH 18, 2025

This marks the return of the event series for the first time since 2019 and its first iteration under new ownership. Women's lifestyle publisher Refinery29 is relaunching its experiential franchise 29Rooms next month.

Pop-Up 208

Pop-Up Marketing 208

Adweek

JULY 10, 2023

Jacques' introduction to Molson Coors in 2019. Navigating the great corn syrup marketing kerfuffle of 2019 didn't deter St. Imagine walking into the first day of your new role as a CMO to find your biggest rival has used a Super Bowl ad to declare war over. corn syrup. That was Michelle St. Jacques.

Marketing 189

Marketing 189

Martech

JULY 15, 2024

PathFactory is a Canada-based content intelligence platform serving B2B go-to-market teams by building AI-powered content journeys based on real-time analysis of prospect behavior. Co-founded by Yoav Schwartz and Randy Frisch in 2012, Uberflip supports B2B marketers with content planning, curation, distribution and measurement.

MarTech 105

MarTech Conversion Marketing 105

AdExchanger

FEBRUARY 4, 2024

Influencer marketing spending is poised to reach $7B in 2024, nearly tripling since 2019. But, of course, mistakes happen as brands rush into the space. […] The post Don’t Make These 4 Common Influencer Marketing Mistakes appeared first on AdExchanger.

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